First seen by our source: 5 hours ago
Google & Meta Ads Specialist
@ Cutting Edge Digital Marketing
Edmonton, Alberta
Overview
Cutting Edge Digital Marketing is hiring a full-time Google & Meta Ads Specialist in Edmonton, Alberta, on site. The role manages paid advertising across Google and Meta platforms for a client portfolio, covering campaign build, testing, tracking and reporting. The posting states a salary of $38k to $62k and requires local candidates.
Responsibilities:
- Manage Google and Meta paid campaigns across multiple formats
- Test audiences, creative and landing pages
- Implement and validate conversion tracking
- Manage budgets and report on acquisition cost and ROAS
- Communicate performance findings to clients
Requirements summary:
- Two or more years of paid advertising experience on Google and Meta
- Examples of campaigns that improved leads or revenue
- Google Ads Search and Measurement certifications
- Strong data interpretation and communication skills
- Must be local to Edmonton
Tools & skills
Source and dates
Source type not verified · apify-linkedin
- Employer posting date
- Not provided
- First seen by our source
- 2026-11-14
- Source record updated
- 2026-11-14
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Marketing |
| Experience | 2+ years |
| Hours per week | 40 (estimated) |
| Travel | air: none · ground: none |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Licences & certifications | Google Ads Search certification, Google Ads Measurement certification |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Cutting Edge Digital Marketing
| Field | Value |
|---|---|
| Open jobs on Jobsy | 1 |
Location: Edmonton, Alberta (must be local to Edmonton)
Employment type: Full-time
Salary: $38 - $62k
Work arrangement: In-office
About the roleWe’re looking for a Google & Meta Ads Specialist to manage paid advertising for a portfolio of clients. You’ll plan, launch, test, and improve campaigns across Google, Facebook, and Instagram, with clear accountability for budgets, tracking, and results.
You should be comfortable explaining performance to clients and connecting advertising activity to lead quality, customer acquisition, and revenue.
Responsibilities- Manage Google Search, Performance Max, Shopping, Display, and Demand Gen campaigns.
- Build and optimize Facebook and Instagram campaigns, including Advantage+, prospecting, and retargeting.
- Research keywords, review search terms, and maintain negative keyword lists.
- Develop campaign structures, write ad copy, and coordinate creative testing.
- Select bidding strategies, monitor spending, and allocate budgets based on performance.
- Test audiences, messaging, creative, and landing pages.
- Implement and troubleshoot tracking using Google Ads, GA4, Google Tag Manager, enhanced conversions, call tracking, Meta Pixel, Conversions API, and UTMs.
- Manage Performance Max assets and Merchant Center feeds where applicable.
- Identify wasted spend, investigate performance changes, and resolve ad disapprovals.
- Report on acquisition costs, return on ad spend, conversion volume, and lead quality.
- Communicate findings and recommendations clearly to clients and colleagues.
- Stay current with advertising policies and platform changes.
- At least two years of hands-on paid advertising experience, including Google and Meta.
- Examples of campaigns where your work improved leads, acquisition costs, sales, or revenue.
- Strong understanding of campaign structure, targeting, bidding, testing, and budget management.
- Practical experience validating conversion tracking and diagnosing measurement issues.
- Ability to interpret performance data and turn findings into specific actions.
- Strong organization and communication skills.
- Google Ads Search and Measurement certifications.
- Google Analytics certification and Meta Certified Media Buying Professional certification.
- Experience with Looker Studio, Google Ads Editor, and CRM integrations.
- Experience with ecommerce feeds and landing page optimization.
- Familiarity with LinkedIn Ads, TikTok Ads, or other paid advertising platforms.
Submit your resume and two or three campaign examples. Explain the objective, your responsibilities, the budget, and the results. Please remove confidential client information.
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