Grassroots & Marketing Lead

RUFC is Hiring!

Grassroots & Marketing Lead

Richmond, BC (Hybrid Work Arrangement)

Permanent, Full Time (30-35 hours per week), with potential for increased hours as the club grows

Salary: $55,000-$62,000 annually (based on 30-35 hours per week)

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This is an exciting opportunity for an organized, creative, and community-minded individual to play an important role in the continued growth and development of our club.

The Grassroots & Marketing Lead will oversee club-wide marketing, communications, social media and promotional initiatives, while also coordinating community engagement, club events, sponsorship activities and volunteer engagement. The position will also support registration and administrative operations for RUFC’s U4-12 ODP (recreational) program and Academy programs.

Working closely with the Technical Director, Senior Administrator, volunteers and Board committees, this role offers an opportunity to contribute to a growing youth soccer community and help deliver a positive experience for players, families, coaches, and volunteers.

This position will initially be 30-35 hours per week, with the potential for increased hours as the club’s programs and operational needs expand. The role offers a hybrid work arrangement, combining remote work with on-site responsibilities throughout the season.

How to Apply

Interested candidates are invited to submit a resume and a brief cover letter outlining their interest and relevant experience to [email protected].

Position Summary

The Grassroots & Marketing Lead is responsible for player, coach, and program administration across RUFC’s U4-U12 ODP (recreational) program, and Academy programs, ensuring efficient registrations, team formations, and operations. The role also leads club-wide marketing, digital communications, sponsorship, and promotional initiatives across all age groups, and coordinates club events.

Working collaboratively with staff, volunteers, and Board committees, this position advances RUFC’s player and volunteer recruitment philosophy.

Key Duties and Responsibilities

1. Registration & Administration (U4-U12 ODP Program & Academy Programs)

· Administer player, coach, and team registrations across the designated age groups.

· Maintain registration systems and databases in collaboration with the Senior Administrator.

· Meet league, district, and governing body registration deadlines.

· Collect and verify waivers, medical forms, and codes of conduct.

· Maintain accurate and confidential records in compliance with data protection and safeguarding policies

· Prepare registration reports and summaries for club leadership

· Coordinate U5-U10 team formation for Fall/Winter and Spring seasons, including recruitment of team coaches and managers

· Respond to registration inquiries, and liaise with senior and finance staff on fees, payment tracking, and reporting.

· Support daily administrative operations with the Senior Administrator.

· Under the Technical Director’s functional direction, support grassroots programming, team formation, and coach administration.

2. Marketing, Communications, & Promotion (All Age Groups and Programs)

· Develop and deliver a structured club communications and promotion plan, creating and publishing content across official social media platforms, email, newsletters, and the website.

· Plan and support advertising campaigns and targeted recruitment and retention initiatives for teams, players, and community programs, coordinating timelines with club leadership and technical staff.

· Maintain consistent club branding, values, policies, inclusivity, and professional standards across public-facing communications and promotional materials.

· Respond to general inquiries or direct them to appropriate staff, and monitor engagement to inform future initiatives.

3. Community, Events, and Club Coordination

· Lead the planning and delivery of club and grassroots events, in collaboration with the Senior Administrator, including season kick-off days, photo days, year-end jamborees and gala, winter skating events, Vancouver Whitecaps club night, and equipment exchanges. Coordinate venues, partners, materials, awards, refreshments, and other event logistics.

· Serve as the staff lead for the Volunteer Committee by recruiting, scheduling, and overseeing event volunteers, tracking volunteer hours and credits, and managing event check-ins.

· Represent staff on the Marketing and Volunteer (and other) club committees, aligning club activities with Board priorities.

· Support player recruitment and retention by engaging local businesses and community partners in grassroots programs and a formal team sponsorship program. Track sponsor contacts, payments, and renewals, and deliver agreed recognition.

· Coordinate grassroots kit and equipment activities, including collecting player jersey sizes and roster details for master supplier orders, helping to order, handle, package, and distribute player kits, coach apparel, and team gear, and manage on-site equipment and uniform exchanges.

· Assist families with applying for KidSport, Jumpstart, and internal club bursaries to support access to soccer.

Required Skills and Experience

· Experience in marketing, communications, administration, registration management, or operations (youth sport or community organization experience is preferred but not required).

· Strong written and verbal communication, organization, time-management, and attention to detail.

· Proficiency with digital systems, databases, and online platforms.

· Ability to manage competing priorities during peak seasonal periods.

Desirable Skills and Experience

· Experience with youth soccer registration platforms, social media, and digital communications.

· Knowledge of soccer in BC and grassroots or community sport.

· Basic knowledge of data protection and safeguarding.

Personal Attributes

· Professional, reliable, self-motivated, flexible, and adaptable to seasonal demands.

· Able to prioritize and manage multiple tasks in a dynamic and public-facing environment.

· Strong interpersonal skills with a customer-service mindset.

· Community-focused and aligned with player-centred development.

· Comfortable balancing the needs of families, volunteers, technical staff, and Board members.

Working Conditions

· Full-time role (30-35 hours per week) with flexibility and a seasonally variable workload. There is potential for increased hours as the club’s programs and operational needs expand.

· Hybrid work arrangement, combining remote work with on-site attendance as required for club operations, meetings, events and program activities.

· Evening and weekend availability is required, including rotating Saturday and Sunday coverage, attendance at key events and program activities and occasional weekday evening committee or Board meetings.