Posted 23 months ago
Growth Strategist
@ Octav
Montréal, Quebec
Overview
Octav, a financial analytics platform for DeFi portfolio tracking, is hiring a Growth Strategist to scale its B2B marketing. The role runs email campaigns, builds partnerships in the Web3 and DeFi space, and grows community engagement alongside the Senior Marketing Manager.
Pay:
$60,000–$80,000 a year
Responsibilities:
- Plan and execute B2B email marketing campaigns
- Build partnerships with Web3 and DeFi brands and influencers
- Plan webinars, virtual events and Q&A sessions
- Report on campaign and partnership performance
Requirements summary:
- 2+ years of B2B email marketing experience
- Partnership development experience, ideally in Web3 or crypto
- Track record of running virtual events or community initiatives
- Analytical skills with tools like HubSpot or Gainsight
- Understanding of the Web3 and DeFi ecosystem
Tools & skills
Source and dates
Employer career site / ATS feed · breezy
- Employer posting date
- 2024-12-09
- First seen by our source
- 2026-10-14
- Source record updated
- 2026-10-14
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Marketing |
| Experience | 2+ years |
| Hours per week | 40 (estimated) |
| Travel | ground: none |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Octav
| Field | Value |
|---|---|
| Open jobs on Jobsy | 1 |
About Octav…
Founded in 2021, Octav is a financial analytics platform specializing in portfolio tracking for DeFi positions. We help protocols, DAOs, treasuries, and hedge funds monitor and analyze their on-chain portfolios, delivering clear, actionable insights. Our mission is to empower organizations to make informed financial decisions by providing the most accurate source of Web3 financial data. Backed by $7M in venture funding, we are building the future of on-chain financial analytics.
Octav is seeking a Growth Strategist to play a critical role in scaling our B2B marketing efforts. As the main collaborator to the Senior Marketing Manager, you will focus on executing high-impact email marketing campaigns, building strategic partnerships, and growing our brand presence within the Web3 ecosystem. This role is ideal for a results-driven professional passionate about community engagement and partnership development in the B2B SaaS and crypto space.
Key Responsibilities:
Email Marketing Execution and Strategy
- Work closely with the Senior Marketing Manager to plan, create, and execute B2B email marketing campaigns, ensuring high engagement and conversion rates.
- Optimize email workflows, segmentation, and messaging to align with Octav’s B2B audience and broader marketing goals.
- Monitor campaign performance metrics, analyze results, and provide actionable insights for improvement.
Build Strategic Partnerships
- Identify and engage with complementary brands, industry leaders, and influencers in the Web3 and DeFi sectors.
- Collaborate on co-marketing initiatives to expand Octav’s reach and generate new leads.
- Develop and maintain strong relationships with key stakeholders to foster long-term partnerships that support our marketing objectives.
Engage and Grow the Community
- Plan and execute community-focused initiatives, such as webinars, virtual events, and Q&A sessions, to engage industry professionals.
- Partner with the Social Media Manager to cross-promote email campaigns and partnership content across social channels.
- Act as the community’s voice, gathering feedback to inform email content and overall marketing strategies.
Collaborate on Integrated Campaigns
- Work alongside the Senior Marketing Manager to align partnerships, email marketing, and community engagement efforts with overarching B2B marketing strategies.
- Regularly report on the success of email campaigns and partnership-driven initiatives, recommending improvements to maximize impact.
Requirements:
- Email Marketing Expertise: 2+ years of experience in planning and executing B2B email marketing campaigns, with a strong focus on driving engagement and lead generation.
- Partnership Development: Experience in building and managing relationships with external partners, ideally in the Web3, crypto, or DeFi space.
- Community Engagement: A track record of organizing and executing virtual events or community initiatives.
- Data-Driven: Strong analytical skills to measure and improve campaign performance including SEO, with experience using tools like HubSpot, Gainsight, or similar platforms.
- Relationship Builder: A natural communicator with a talent for establishing and nurturing professional partnerships.
- Collaborative Team Player: Ability to work effectively with cross-functional teams and adapt to a fast-paced environment.
- Passion for Web3: A deep understanding of the Web3 and DeFi ecosystem, with a desire to contribute to its growth and development.
Journal
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