Posted 5 months ago
GTM Associate
@ Lassie
Toronto, Ontario
Overview
Lassie is hiring a GTM Associate in Toronto to generate demand for its autonomous systems that handle busywork for doctors' offices. The role builds prospect lists, runs outreach across channels, holds early discovery calls, and schedules demos with Account Executives. The position is full-time, in person five days a week, with $100,000 to $110,000 on-target earnings plus equity, and requires 1 to 2 years of SDR or BDR experience.
Responsibilities:
- Build lists of doctors' offices and run outreach across channels
- Experiment with messages and channels to find demand
- Hold early discovery conversations with practices
- Schedule demos with Account Executives
- Keep the GTM engine organized and measured
Requirements summary:
- 1 to 2 years of SDR or BDR experience
- Moves fast and improves with each rep
- Builds rapport with a busy doctor quickly
- Self-aware and flags what is not working
- Interested in helping small businesses run themselves
Benefits mentioned
Source and dates
Employer career site / ATS feed · ashby
- Employer posting date
- 2026-06-03
- First seen by our source
- 2026-10-14
- Source record updated
- 2026-10-29
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Entry level |
| Department | Sales |
| Experience | 1+ years |
| Hours per week | 40 (estimated) |
| Schedule | day |
| Travel | air: none · ground: none |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Perks mentioned | Stock or equity |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Lassie
| Field | Value |
|---|---|
| Open jobs on Jobsy | 2 |
Our mission is to help small businesses run themselves. We’re starting with doctors’ offices, building autonomous systems that handle busywork and complete the workflows that keep the office moving every day. Our team is small, flat, and ambitious. We value craft, intellectual rigor, and direct communication.
About the role
As a GTM Associate at Lassie, you'll create the first spark of demand. You'll identify promising doctors' offices, run thoughtful outreach you'd want to receive yourself, schedule demos, and help us learn which messages actually land with small businesses.
What you'll do
Build lists of promising doctors' offices and run thoughtful outreach across email, phone, social, events, and more
Experiment with messages, segments, and channels to learn where demand is strongest
Run early discovery conversations to understand who's working in the practice, how the office operates, and where Lassie may or may not fit
Partner closely with Account Executives to schedule demos with offices that meet Lassie's ideal customer profile
Keep the GTM engine organized, measured, and moving
What we're looking for
You have 1–2 years of SDR or BDR experience
You move fast, think fast, and improve with every rep
You never give up, with a smile on your face
You build real rapport with a busy doctor in 90 seconds, and they feel it
You're self-aware, flag what isn't working, and know how to improve
You're excited about helping a small business run itself
Location: This is an in-person role, 5 days a week in our Toronto office. We value the connection, collaboration, and shared learning that come from working together.
Compensation and Benefits
Compensation: $100,000 - $110,000 on-target earnings (OTE) plus a generous pre-IPO equity package.
Individual offers will reflect your experience, relevant skills, and the scope of the role.
Joining us
To start, you'll have a handful of conversations with our team and founders. If there is mutual excitement, we'll invite you to the office where you'll work on a small project and meet the team.
Journal
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