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Posted 12 days ago

Inside Sales Representative

@ NorthLake Financial ULC

Barrie, Ontario

$45k/yrOn-siteFull-time2+ years experience
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SIGNALS

Overview

NorthLake Financial ULC is hiring two full-time Inside Sales Representatives in Barrie, ON, to build and manage a book of business with automotive dealers across Canada. The work centres on prospecting, dealer engagement and growing deal volume through dealer agreements and approved applications. The posting states a $45,000 base salary plus commission, a phone allowance and benefits, with no remote or hybrid option.

Pay:

$45,000 a year

Responsibilities:

  • Prospect and sign new automotive dealers by phone
  • Manage dealer engagement and resolve issues
  • Recommend financial products to meet dealer goals
  • Meet and exceed assigned sales metrics

Requirements summary:

  • 2+ years of related sales experience
  • Automotive or consumer lending experience an asset
  • Post-secondary education in business or commerce an asset
  • Valid driver's licence
  • Strong written and verbal communication

Tools & skills

Benefits mentioned

Health insuranceDentalEmployee assistance
Source and dates

Employer career site / ATS feed · bamboohr

Employer posting date
2026-10-25
First seen by our source
2026-10-26
Source record updated
2026-10-26

These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.

Job details

SeniorityMid level
DepartmentSales
Experience2+ years
Hours per week40 (estimated)
Travelair: none · ground: none
Work settingOffice
PositionMostly sitting
Physical demandsphysical low · computer high
LanguagesEnglish
Driver’s licencerequired
EducationCollege diploma (preferred)
Fields of studyBusiness, Commerce
Perks mentionedPerformance bonus, Wellness, Home office allowance

Summary and details written by AI from the posting; the employer’s posting is the authority.

NorthLake Financial ULC

Saved company profile

Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.

TECHNOLOGY DRIVEN, PURELY ENTREPRENEURIAL IN NATURE

Full company description

Northlake Financial specializes in the acquisition and servicing of prime and subprime automotive, marine, powersport and recreational financing contracts. With decades of combined industry experience and a dedication to excellence Northlake offers a full spectrum of financing rates ranging from 10.9% – 32.99% and terms of up to 84 months.

LinkedIn followers
1,860
People associated on LinkedIn
69
Reported office locations
  • 201 Minet's Point Rd, Barrie, Ontario L4N 4C2, CA
Business categories
  • Finance
  • Automotive
  • Financial Services
Other recorded names
  • NorthLake Financial Corp
  • NorthLake Financial ULC
  • Northlake Financial
Profile identifies a recruitment agency
No
Reported total investment
0

Currency and observation date were not supplied; this is not a current valuation or a funding round.

Northlake Financial specializes in the acquisition and servicing of prime and subprime automotive, marine, powersport and recreational financing contracts. With decades of combined industry experience and a dedication to excellence Northlake offers a full spectrum of financing rates ranging from 10.9% – 32.99% and terms of up to 84 months.

FieldValue
IndustryFinancial Services
Company size51-200 employees
HeadquartersBarrie, Ontario
Organization typePrivately Held
Year founded2021
Open jobs on Jobsy11
LinkedInView page
Job description

About Northlake Financial

Northlake Financial team is growing! If you are a committed and collaborative professional looking to contribute to a hard-working, innovative team, this opportunity is for you.

Why Work for us?

Northlake understands the needs of its employees. Northlake Financial is revolutionizing the Canadian automotive finance industry with a full spectrum of dynamic rates and services for dealers. We specialize in the acquisition and servicing of prime and subprime automotive financing contracts. Our employees flourish in an exciting and engaging environment.

Purpose of an Inside Sales Representative:

The Sales Representative will service multiple dealers across Canada. The position involves building a book of business, managing a set region, and encouraging the adoption and usage of our programs within the current and future dealers in the designated area.

Success:

The goal is to have dealer agreements signed in Dealer Track (DT), application submissions and those applications approved and funded. A Sales Reps success will be in the volume and quality of deals submitted by their dealers.

Number of Positions Available: 2

Office Location: Barrie, ON (This role does not provide remote or hybrid work).

Responsibilities of an Inside Sales Representative:

  • Prospecting, you are energetic and motivated to get the right people on the phone to create buy in on Northlake Financial services.
  • Dealer Engagement, you offer an exceptional client experience by providing support and providing the best client experience and connecting on a personal level to make every interaction meaningful.
  • Problem Solving, listen, ask questions and lead with empathy by putting yourself in the dealer's shoes to efficiently resolve issues.
  • Entrepreneurial Mindset, act like an owner by taking accountability for issues, and knowing when to collaborate and use your team to find the right solutions.
  • Product Knowledge, deeply understand the products offered by Northlake Financial, and proactively recommend products that will help achieve their financial goals.
  • Goal Achievement, you are competitive and motivated to achieve and exceed your metrics assigned to you by your manager.
  • Team Mentality. Team values matter to you, and you bring your whole self to work and you live Northlake values, Accountability, Speed, Integrity and Innovation.

Requirements of an Inside Sales Representative:

  • 2+ years of related sales experience
  • Experience selling in indirect automotive or consumer lending, financial services is an asset
  • Post-Secondary education in Business or Commerce is an asset
  • Valid Driver's license
  • Dexterous in using productivity tools and end-user software including MS Office suite
  • Excellent communication and interpersonal skills including strong written and verbal
  • Successful track record of growing sales and ability to deliver outstanding customer service.

Compensation:

  • Base Salary of $45,000 annually
  • Competitive Commission Structure with performance-based earning potential
  • Phone Allowance
  • Your Birthday off, paid
  • Paid wellness days
  • Comprehensive Benefits Package including health and dental coverage
  • Employee Assistance Program (EAP) for mental health and wellness support
  • Bonusly employee recognition and rewards platform

Northlake Financial appreciates all interest in this opportunity. We are an equal opportunity employer, and all employment decisions are based on business needs, job requirements, and individual qualifications. We do not discriminate on any grounds protected by applicable federal, provincial, or territorial human rights legislation.

Northlake Financial is committed to providing reasonable accommodation to applicants with disabilities throughout the recruitment process, in accordance with applicable accessibility legislation. Applicants requiring accommodation are encouraged to notify the hiring manager.

Artificial Intelligence (AI) in Recruitment: Northlake Financial may use artificial intelligence (AI) tools to support the screening and evaluation of applications. These tools are used to assist, and not replace, human decision-making.

All applicants must be legally eligible to work in Canada. Proof of eligibility will be required upon hire.

Inside Sales, Auto Financing, Auto Loans, Consumer Lending, Loan Origination, Credit Applications, Credit Analysis, Financial Services, Sales Prospecting, Lead Generation, Customer Acquisition, Customer Retention, Relationship Building, Account Management, Consultative Selling, Objection Handling, Closing Sales, Outbound Calling, Inbound Sales, Telephone Sales, Pipeline Management, CRM Software, Dealership Relations, Loan Documentation, Cross-Selling, Upselling, Negotiation, Communication Skills, Customer Service, Sales Metrics, Performance Driven, Fast-Paced Environment, Financial Products, Lending Solutions, Revenue Growth, Sales Strategy.

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