Marketing Advisor - Signage

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.

The Marketing Advisor, Signage, supports the planning, development, and delivery of Air Canada’s signage program across airports. This includes day-to-day management of the Airport Signage program, responding to airport requests for new or replacement signage, managing inventory with suppliers and assisting with budget tracking and processes.

The role helps ensure signage is clear, consistent, customer-focused and aligned with brand, accessibility, language and airport-specific requirements.

Working across Brand, Airport Operations, Corporate Real Estate, Creative, Procurement and external partners, the Advisor coordinates signage projects from initial request through design, approval, production, delivery, installation and close-out. The role also supports the ongoing evolution of the signage program through stronger governance, standardized processes, improved tools and greater automation.

This position may be located in Montreal or Toronto.

Responsibilities:

• Coordinate airport signage projects from intake and briefing through design, approval, production, shipping, installation and final documentation.
• Manage day-to-day signage requests from airport stations, including new requirements, replacements, airport openings, renovations and customer experience updates.
• Responsible for implementing and/or maintaining an inventory tracking system across designated airports to ensure that all updates and changes are accurately captured and reflected in the master inventory database.
• Identify challenges within the signage fulfillment process and help contribute to solutions that will streamline the program’s process.
• Working with the Canada, US and International airport teams on the oversight of the signage mailbox, liaising with airport operations and station managers on verifying and fulfilling requests.
• Maintain project plans, timelines, status reports, decision logs and supporting documentation.
• Identify risks, dependencies and potential delays, escalating issues and recommending practical solutions.
• Help distinguish and manage different delivery pathways for routine signage requests, major airport transformations and station-wide signage transitions.
• Brand Standards and Customer Experience
• Ensure signage consistently reflects the airline’s brand identity and contributes to an intuitive, seamless airport experience.
• Review signage layouts, content and applications for brand compliance, visibility, legibility and suitability within the airport environment.
• Support the development and maintenance of signage standards, implementation guides, catalogues and station-specific signage packages.
• Work with Creative and Brand teams to translate design direction into practical, scalable applications across different airport environments.
• Help ensure signage meets applicable accessibility, language, wayfinding and local airport requirements.
• Coordinate requirements and approvals across Airport Operations, Brand, Creative, Corporate Real Estate, Product, Procurement and other internal partners.
• Work directly with airport authorities and station teams to prepare submissions, secure approvals and respond to local requirements.
• Facilitate project meetings, document decisions and follow up on actions to maintain alignment and delivery momentum.
• Build effective working relationships with stakeholders across multiple functions, locations and time zones.
• Coordinate signage manufacturers, inventory partners, shipping providers and installation contractors.
• Coordinate site surveys, production files, permits, shipping, installation scheduling and site access requirements.
• Responsible for investigating emerging signage and sustainability initiatives and best practices.
• Events and other initiatives support coordination/management and/or attendance as required.

• University level education and 3-5+ years relevant work experience in project management, retain environments, signage or wayfinding, airport operations.
• Experience coordinating multiple projects and stakeholders in a complex, deadline-driven environment.
• Experience working with creative agencies, production vendors, fabricators, installers or other external suppliers.
• Highly organized and structured.
• Strong written and verbal communication skills, with the ability to prepare briefs, presentations, status updates and approval materials.
• Accepting of physical work when needed.
• Willing to travel to airports as required
• Team player with excellent interpersonal skills.
• Strong attention to detail, organizational ability and commitment to quality.
• Demonstrate punctuality and dependability to support overall team success in a fast-paced environment.

Conditions of Employment:

Candidates must be eligible to work in the country of interest at the time any offer of employment is made and are responsible for obtaining any required work permits, visas, or other authorizations necessary for employment. Prior to their start date, candidates will also need to provide proof of their eligibility to work in the country of interest.

Linguistic Requirements

Based on equal qualifications, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.

As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.