Marketing Director

About Kids & Company

Kids & Company is a leading provider of high-quality child care and early childhood education, with a growing network of more than 100 centres across Canada. As the organization approaches its 25th anniversary, it continues to demonstrate an entrepreneurial and forward-thinking approach to supporting families. Most recently, the company expanded its portfolio through the acquisitions of The Nanny Solution and Nannies on Call, two of Canada’s leading in-home child care providers.

We are seeking a Director of Marketing to help lead and grow our talented marketing team across the organization’s expanding portfolio of brands.

The Role

Reporting to the VP of Marketing & Brand, the Director of Marketing is a senior leadership role for someone equally as comfortable shaping strategies and forming relationships as they are executing tactics and monitoring ROI. The ideal candidate will have proven experience in managing a team and a background in branding, digital marketing and web development, partnerships, and communications.

If you are a strategic, critical thinker who has impeccable communication skills and a passion for children and for early childhood education, we invite you to be a part of shaping our brand’s future.

Job Overview

You will play an integral role in leading and overseeing a talented and expanding team. Your responsibilities will encompass leading and providing strategic oversight on all marketing and communications efforts, including:

• Content development including; Parent communications and newsletters, blog articles and resources/guides, social media
• Website development, maintenance/upkeep
• Management of agency partners/external relationships
• Brand and influencer partnerships
• Social media and paid advertising
• Signage development and execution
• Event ideation and coordination
• Branding & marketing support for new acquisitions, including signage, collateral, web, etc.
• Cross-departmental support in creating collateral, pitch decks, etc.

Qualifications

• Exceptional communication skills, both verbal and written, to effectively convey brand messaging to both existing and prospective parents and families.
• Outstanding critical thinking skills, with the ability to assess situations and develop action plans accordingly.
• Strong leadership skills with 3+ years of management experience, capable of leading and motivating a diverse marketing team to support our ever-growing presence across Canada.
• Experience managing agency relationships or working at an agency in an account management capacity, demonstrating the ability to effectively evaluate creative work, provide direction, and foster relationships.
• Post-secondary education in Business, Marketing & Communications, PR, or related field.

Why Join Us

• A dynamic work culture that values diversity and inclusion.
• The opportunity to lead a growing marketing team and make a significant impact on our brand's growth in two countries.
• Professional development opportunities and room for advancement within Kids & Company.
• Competitive compensation, benefits, and paid time off.
• We currently operate over 100 child care centres across Canada and are constantly growing – as a Kids & Company employee, you are entitled to 35% off of our child care services and will receive 20 days of free back up child care per year.
• Extended health services, dental, prescription medications, eye exams, private duty nursing services, and more.
• Access to exclusive employee perks and discounts with partner companies.

Compensation & Benefits

This role offers a salary range of $90,000–$110,000 annually, based on experience, plus a comprehensive benefits package.

To apply, please submit your resume and a cover letter highlighting your relevant experience, why this role is best suited to you, and what sets you apart.

Kids & Company is committed to providing accommodations to persons with disabilities so that they may pursue employment opportunities in a similar way to other applicants. If you require accommodation as a job applicant, please contact us by email.