Marketing Intern (Laurier Winternship Program)

Laurier Winternship Opportunity:
This internship posting is open exclusively to students participating in the Wilfrid Laurier University Winternship Program.

Company Overview:

Astron Specialty Metals Limited is a family-run leader in custom metal fabrication, proudly serving North America and beyond since 1966. Operating from our 30,000 sq. ft. facility in Waterloo, we combine skilled craftsmanship with modern technology to deliver high-quality stainless steel, steel, and aluminum products to a wide range of industries.

We take pride in our supportive, collaborative, and people-focused culture, with many team members having built long and rewarding careers with us. Whether you're looking to develop new skills, build your portfolio, or gain real-world business experience, you'll be part of a team that values fresh ideas, initiative, and continuous learning!

Position Summary:

We are seeking a Marketing Intern to help strengthen Astron's brand and support business growth through a variety of marketing initiatives. This role will provide hands-on experience in branding, content creation, marketing campaigns, market research, website management, and marketing analytics.

As a growing organization without a dedicated marketing team, this internship offers a unique opportunity to take ownership of meaningful projects and help shape Astron’s marketing presence with guidance and support from experienced team members.

The successful candidate will work on projects including the development of a company branding kit, while helping identify opportunities to improve the company’s digital presence and marketing effectiveness. Social media initiatives may also form part of the role based on the candidate’s interests, skills, and project priorities.

Primary Marketing Responsibilities:

• Assist in the development of a company branding kit, including brand guidelines, templates, and visual standards to ensure consistent messaging and design across all marketing materials
• Help update website content, product information, and marketing materials
• Assist with the management of Google Analytics and other marketing metrics tools to measure website traffic, user engagement, and campaign effectiveness.
• Assist with the creation of brochures, presentations, and other promotional materials
• Support the development and execution of marketing campaigns, promotions, and special projects
• Conduct market and competitor research to identify trends and opportunities
• Develop content that showcases company culture, employee stories, manufacturing capabilities, and customer successes
• Attend periodic in-person check-ins to review progress, share ideas, and receive feedback

Secondary Social Media Responsibilities:

(Based on candidate interest, skills, and available project time)

• Assist with the planning, creation, and scheduling of social media content across company platforms
• Monitor social media channels and help maintain an active online presence
• Track and report on social media and marketing performance metrics

Experience & Qualifications:

Required:

• Strong written, verbal, and visual communication skills
• Strong organizational skills with the ability to manage multiple projects and deadlines
• Creative thinker with a willingness to contribute new ideas and approaches
• Proficient in Microsoft Office (Word, Excel, PowerPoint) and / or Google Workspace applications
• Self-motivated with a willingness to learn, take initiative, and contribute new ideas
• Interest in branding and business-to-business (B2B) marketing
• Ability to work independently while collaborating effectively with team members

Assets:

• Experience with graphic design tools such as Canva, Adobe Creative Suite, or similar software
• Photography, videography, and/or video editing skills
• Familiarity with website management platforms
• Experience using Google Analytics or other marketing analytics tools
• Knowledge of SEO (Search Engine Optimization) principles and digital marketing best practices
• Experience conducting market research and analyzing data to identify trends and opportunities
• Portfolio showcasing marketing, design, content creation, or branding work

Commitment:

• 5 – 7 hours per week