Marketing Lead

Pinemount Developments | Full-Time, On-Site | Toronto, ON

About the Role

Pinemount Developments is seeking an experienced Marketing Manager to lead lease-up marketing and ongoing occupancy campaigns across our growing portfolio of residential properties.

This is a full-time, on-site leadership role for a strategic and hands-on marketer who can develop and execute marketing strategies, lead creative initiatives, manage external vendors, and oversee marketing budgets and performance. Working closely with our marketing and leasing teams, you will play a key role in launching new properties, driving qualified leads, increasing occupancy, and strengthening the Pinemount brand.

The ideal candidate combines strong marketing expertise with a keen eye for design, analytical thinking, and the ability to manage multiple campaigns and priorities in a fast-paced environment.

Key ResponsibilitiesStrategy & Team Leadership

• Develop and execute marketing strategies for new property launches, lease-up campaigns, and ongoing occupancy initiatives across the portfolio.
• Select, brief, and manage external vendors and agencies, including photographers, videographers, designers, paid media specialists, and print and signage suppliers.
• Own and manage the marketing budget, allocating resources across content production, paid media, vendors, and marketing tools to achieve leasing and occupancy targets.
• Collaborate closely with the marketing and leasing teams to align marketing initiatives with pricing, unit availability, leasing priorities, and portfolio growth objectives.

Brand, Content & Campaigns

• Develop and manage content strategies and calendars across Instagram, TikTok, Facebook, and other relevant platforms for individual properties and the Pinemount brand.
• Maintain consistent visual and brand standards across all marketing materials, including layouts, typography, colour, imagery, and creative assets.
• Plan and oversee property launches, including photoshoots, video tours, signage, promotional materials, and launch-day content.
• Ensure brand consistency across signage, brochures, leasing collateral, website imagery, and internal communications.
• Monitor social media, marketing, and industry trends, translating relevant insights into effective campaigns and scalable content strategies.

Paid Media, Email Marketing & Analytics

• Develop, manage, and optimize paid advertising campaigns across Meta Ads Manager (Instagram and Facebook) and Google Ads to generate qualified leads and reduce cost per lease.
• Lead email marketing initiatives for prospective residents and existing tenants, including lead follow-ups, tour reminders, newsletters, renewal communications, and resident event promotions.
• Establish and maintain marketing performance reporting, tracking key metrics such as lead volume, cost per lead, engagement, conversion rates, and leases generated across channels.
• Present marketing performance and strategic recommendations to leadership, identifying opportunities to optimize spending, improve lease-up velocity, and reduce vacancy.

Lease-Up & Property Marketing Support

• Ensure property listings remain accurate, current, and optimized across rental platforms, Google Business Profiles, and the Pinemount website.
• Coordinate marketing activities and campaign timing with the leasing team to reflect unit availability, pricing changes, and leasing activity.
• Oversee the marketing and promotion of open houses and resident events, ensuring all promotional materials, signage, and social media coverage support leasing and engagement objectives.

Qualifications & Requirements

• Minimum of 3 years of marketing experience, including experience managing people, vendors, or external agencies.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Demonstrated experience developing and executing marketing strategies and managing marketing budgets, ideally including paid social advertising and Google Ads.
• Strong understanding of brand development, visual identity, and creative direction, with the ability to review, approve, and provide constructive feedback on creative assets.
• Proven experience briefing and managing external vendors, including photographers, videographers, designers, and print and signage suppliers.
• Proficiency with Meta Ads Manager, Google Ads, and Google Analytics.
• Familiarity with content creation and design tools such as Canva, CapCut, Adobe Creative Suite, and platform-native editing tools.
• Excellent written and verbal communication skills, with strong attention to detail and brand voice.
• Exceptional organizational and project management skills, with the ability to manage multiple properties, campaigns, vendors, and team priorities simultaneously.
• Confidence presenting marketing performance, budgets, and strategic recommendations to leadership.
• A portfolio or examples of marketing campaigns, content, brand initiatives, or results you have led.
• Valid driver's licence and reliable transportation to travel between properties.
• Availability to work full-time in our office.

Nice to Have

• Experience in real estate, residential leasing, property management, hospitality, or another local-service industry.
• Experience with email marketing platforms such as Mailchimp, Constant Contact, or HubSpot.
• Working knowledge of Adobe Creative Suite, including Photoshop, Lightroom, Premiere Pro, InDesign, or Illustrator.

What We Offer

• Competitive salary commensurate with experience.
• Health and dental benefits.
• Paid vacation and personal days.
• A dedicated budget for marketing tools, campaigns, and professional development.
• A varied and engaging role combining strategic planning, creative execution, collaboration, and on-site property marketing.

How to Apply

Interested candidates are invited to submit their resume, a brief note explaining their interest in the role, and a link or attachment showcasing marketing work they have led. Examples may include campaigns, brand strategies, content portfolios, or measurable team results.

Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for an interview.

We look forward to hearing from you!

Employment Details

• Job Title: Marketing Manager
• Company: Pinemount Developments
• Employment Type: Full-Time
• Work Arrangement: On-Site
• Experience Required: 3+ years in marketing
• Education Required: Bachelor's Degree