Mgr, Base Campgns & ARPU Plybk

Rogers Wireless is seeking collaborative, digital-first team members committed to keeping Canadians connected. As Canada's market leader, Rogers Wireless offers a range of specialized plans, products, and services through its three wireless brands: Rogers, Fido, and chatr. We are proudly paving the way for the future of wireless innovation on the country's largest and most reliable 5G network. Come build a rewarding career at Rogers and be a driving force behind our success story!

Who we are looking for:

At Rogers, we are on a journey to grow our Consumer Base Management team, and we are seeking a Marketing Manager for Base Revenue team. This team is accountable for driving revenue improvements in the Rogers and Fido wireless consumer base. Our customers are at the heart of everything we do, and this new way of working helps us drive growth, uncover new opportunities, empower our teams and rapidly adapt to market shifts and the evolving needs of our customers. As a Marketing Manage, this individual will work with a cross-functional team of 14 to develop and implement revenue growth strategies and programs, utilizing 4P levers to deliver results.

Are you a strategic problem solver who leverages data to make decisions? Do you wake up every day (okay…most days) excited to take on challenges and persevere? Do you believe in driving success as a team over individual achievements? If this is you…continue reading!

What you will be doing:

• Identify key opportunities and threats to base revenue and maintain backlog of concepts to address opportunities (“revenue playbook”)
• Lead the ideation and execution of “revenue playbook” programs impacting the Rogers & Fido customer base, working closely with various cross-functional teams including channels, IT, digital, legal and finance.
• Interpret and monitor performance of programs launched and provide recommendations on maximizing performance across all tactics and channels
• Champion continuous improvement to unleash base revenue opportunities while keeping the customer at the center of everything we do – analyze program performance using insightful measurement and PIRs to optimize base revenue
• KPIs, mainly ARPU and churn outcomes
• Create mid to long term strategy/roadmap rooted in deep market and customer insights to strengthen base revenue dynamics, while maintaining a customer focused lens
• Ingest automated customer journey programs and identify, develop, and execute on opportunities to enhance programs to optimize customer experience and revenue opportunities

What you have:

• Deep understanding of customer base management and related customer journeys
• Exceptional program management skills and ability to thrive in fast-paced and high expectation scenario with many stakeholders spanning all levels including senior leadership
• Self-starter with the ability to quickly learn and understand concepts, multi-task, investigate issues, solve problems, promote efficiency/automation, make decisions, manage processes, and work independently with minimal supervision
• Natural collaboration skills that transcend hierarchy, levels, and direct/indirect influence
• Ability to simplify complex problems to build awareness, buy-in, and engagement towards a solution
• Strong storytelling and communication skills to share campaign performance, test results, and so-what insights
• Ability to analyze, organize and prioritize work while meeting multiple deadlines
• 5+ years of experience in a marketing role
• Bachelor’s degree in business or equivalent
• Experience in Telecommunications considered an asset
• Strong MS Excel and PowerPoint experience (SAS is a nice to have but not required)

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON
Travel Requirements: None
Background Check(s) Required: Criminal Record and Credit Check
Posting Category/Function: Marketing & Marketing Research / Analysis
Requisition ID: 343997

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes: Corporate