Posted 3 months ago
Performance Creative Strategist
@ Pearl West
Vancouver, British Columbia
Overview
Pearl West, a holding company building consumer brands in health, wellness and pet categories, is hiring a remote Performance Creative Strategist. The role researches customers and competitors, develops ad concepts, hooks and briefs for media buyers and editors, and reviews creative performance. Pay is $120,000 to $180,000 a year plus a performance bonus tied to ad spend on winning creatives.
Pay:
$120,000–$180,000 a year
Responsibilities:
- Build and maintain the Meta creative testing roadmap
- Research customers, competitors and winning ad formats
- Develop concepts, angles, hooks, scripts and copy
- Create briefs editors can execute quickly
- Review creative performance with media buyers
Requirements summary:
- Created ads that spent $100,000+ in a single month
- Understands direct-response psychology and awareness levels
- Uses performance data to guide creative decisions
- AI-forward workflow across research, ideation and production
- Communicates clearly with editors, buyers and leadership
Tools & skills
Source and dates
Employer career site / ATS feed · jazzhr
- Employer posting date
- 2026-08-17
- First seen by our source
- 2026-10-09
- Source record updated
- 2026-10-16
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Senior |
| Department | Marketing |
| Hours per week | 40 (estimated) |
| Travel | air: none · ground: none |
| Work setting | Home |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Perks mentioned | Performance bonus |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Pearl West
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
We Build Brands That Scale Fast and Exit Strong.
Full company description
Pearl West acquires, builds, and scales high-growth consumer brands. We partner with brands at key inflection points—whether during founder transition, rapid scaling, or operational reset. Our portfolio includes both acquired brands and brands we’ve built from the ground up, all supported by our in house infrastructure and experienced team. We’re a lean, driven group of builders, operators, and brand obsessives with a shared passion for scaling what matters. At the intersection of finance, creativity, product development, supply chain, consumer insight & channel expansion, our team combines analytical rigor with startup energy to grow a portfolio of high-performing CPG brands. Our leadership comes from diverse backgrounds—marketing, M&A, brand strategy, omnichannel growth united by one thing: an execution-first mindset. Strategy is nothing without momentum, and we believe speed, testing, and relentless improvement are what set good brands apart from great ones.
- LinkedIn followers
- 20,938
- People associated on LinkedIn
- 42
- Reported office locations
- Vancouver, B.C., CA
- Business categories
- Finance
- Financial Services
- Other recorded names
- Pearl West
- Specialties
- Amazon FBA
- Amazon FBA Buyer
- Amazon FBA Seller
- DTC
- Omnichannel CPG
- CPG Brands
- and FMCG
- Profile identifies a recruitment agency
- No
- Reported total investment
- 0
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Pearl West acquires, builds, and scales high-growth consumer brands. We partner with brands at key inflection points—whether during founder transition, rapid scaling, or operational reset. Our portfolio includes both acquired brands and brands we’ve built from the ground up, all supported by our in house infrastructure and experienced team. We’re a lean, driven group of builders, operators, and brand obsessives…
| Field | Value |
|---|---|
| Industry | Retail Health and Personal Care Products |
| Company size | 51-200 employees |
| Headquarters | Vancouver, B.C. |
| Organization type | Privately Held |
| Specialties | Amazon FBAAmazon FBA BuyerAmazon FBA SellerDTCOmnichannel CPGCPG Brandsand FMCG |
| Open jobs on Jobsy | 2 |
| View page |
Location: Remote — Canada or North America-based
Job Type: Full-time, Part-time, Contract/Freelance
Pay: $120,000 to $180,000/year with senior experience, plus a performance bonus paid as a % of ad spend on your winning creatives.
About Pearl West
Pearl West is a holding company building and scaling consumer brands in the health, wellness, and pet categories. Our leadership came from Mars Men, Gruns, Ryze, and Goli.
The Role
You will study customers, offers, competitors, performance data, and winning ads. You will turn those insights into angles, hooks, scripts, concepts, and clear briefs that our editors and media buyers can execute quickly.
This role is AI forward. We expect you to use AI across research, ideation, scripting, and production. AI forward does not mean AI slop. The taste, the insight, and the judgment are still yours. AI just makes you faster.
We are looking for a creative who can ideate, not just iterate or imitate.
What You Will Own
- Build and maintain the creative testing roadmap for Meta
- Research customers, competitors, market trends, and winning ad formats
- Develop new concepts, angles, hooks, scripts, headlines, and primary copy
- Create clear briefs that editors can execute without unnecessary back-and-forth
- Review creative performance with media buyers and identify why ads win or lose
- Iterate quickly on winning concepts before performance declines
- Build repeatable systems for producing and learning from creative at scale
- Maintain a strong pipeline of new concepts so the account never runs out of tests
Your Strengths
- You understand direct-response psychology and know how to turn customer pain points into compelling creative
- You understand awareness levels and write differently to each one
- You can separate a strong concept from a polished but ineffective ad
- You are comfortable using performance data to make creative decisions
- You are AI forward: AI is already part of how you research, ideate, and produce, and none of it reads like AI slop
- You communicate clearly with editors, media buyers, and leadership
- You move quickly, take ownership, and do not need constant direction
Minimum Requirement
You have created ads that spent $100,000+ in a single month, and you can demonstrate it.
KPIs You Will Be Accountable For
- Number of high-quality new concepts launched each week
- Percentage of concepts that produce viable or winning ads
- Speed from insight to brief to launched creative
- Total spend carried by your creatives (this is also the number your bonus is calculated on)
Your First 90 Days
- Weeks 1-2: deep research across customers, account history, and competitors
- Day 30: first batch of briefs live, including net-new concepts
- Day 60: a net-new concept of yours carrying real spend; weekly learnings loop running
- Day 90: your creatives carry a growing share of account spend
How to Apply
All applications go through this form: https://forms.gle/1wLhpfDpiJ4UkXrB7
Note: Due to the volume of applications, we will only reach out to candidates whose experience and qualifications align with the requirements of the role.Journal
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