PR & Content Specialist - AdFarm

Position Locations: Calgary, Alberta OR Guelph, Ontario

You don’t make it 40+ years in this business without good people behind you. At AdFarm, we are driving the evolution of agriculture, and it starts with hiring the right individuals. We are the bridge between farmers and the brands that serve them. Companies come to us for strategic planning, creative services, public relations, media planning, marketing science, content creation and research. If you’re ready to be a part of a team that does these things, and does them well, we should chat. We partner with everyone from crop protection, nutrition and seed companies to technology, sustainability, food and animal health brands. If you’re in that space, or want to head that direction, this role will be a great fit.

You will love it here if you follow these GUIDEPOSTS:

Are you being agile? Change is inevitable, whether it’s from the client, or the industry as a whole. Are you ready to get the job done well, on time and on budget? We’re all about developing and following processes that keep our teams effective and our clients happy.

Are you being smart? Knowing what to ask, how to start and what resources you have to solve problems are essential. Invest in yourself and keep up with the ever-evolving world of our clients and the wider communications industry.

Are you being helpful? If you know the ad and ag industries, you know it gets hectic sometimes. Are you ready to pitch in when it counts and do whatever it takes to deliver amazing work for our client partners? Be ready to have direct conversations when needed and set clear expectations for you, your supervisor and your team.

As the PR & Content Specialist, you will have a strong background in content planning, writing, social media and digital storytelling. You are a proactive communicator, organized planner and strong writer who can turn ideas, campaign priorities and technical information into clear, engaging content across multiple channels. This role will play a key part in supporting social media and website content, with a focus on creating content that connects with the right audiences. You’ll love coming to work every day if you Get, Want, and have the Capacity to be accountable to the following:

• Content Planning
• Execution
• Community Management
• Trends
• Analysis & Recommendations
• Collaboration
  
  

You’ll have success here if you value clear processes and feel qualified based on having 3-5 years of experience in doing the following things:

• Working with an integrated team of marketing professionals to achieve client communication objectives.
  
• Planning and implementing owned content, including blogs, long-form articles, sponsored content and social media.
• Building and maintaining relationships with key industry media.
  
• Develop monthly social media content calendars that align with client goals, brand voice, campaign priorities and seasonal opportunities.
• Support community management by monitoring comments, messages, audience engagement and relevant conversation opportunities.
• Translate complex or technical information into content that is easy to understand, accurate and relevant to the intended audience.
• Identify social media trends, platform updates, content formats, and timely opportunities that could support client storytelling.
• Apply SEO best practices to website articles, blog content, headlines, metadata and digital copy where appropriate.
• Maintain brand consistency across audience touchpoints.
• Collaborate closely with strategy, creative and account teams to ensure cohesive storytelling and unified execution.
• Build relationships with internal teams and external partners, supporting smooth workflows and strong alignment.
• Drive audience growth, engagement, and community loyalty across key social platforms.
• Use analytics tools to assess performance, identify optimization opportunities and adjust strategies to improve results.
• Analyze campaign performance across owned media channels, delivering insights that refine ongoing and future strategies.
• Communicate clearly and effectively across disciplines, ensuring stakeholders understand performance, opportunities and recommendations.
  
  

We train our team to help them succeed, and everyone on our team helps with our success. In this role, you’ll need to come to the table with the following skills and qualifications:

• Bachelor’s degree in communications, marketing, journalism, public relations, or a related field.
• 3-5 years of experience in public relations, content marketing, social media, communications, journalism, copywriting, or a related role.
• Strong writing, editing and proofreading skills, with the ability to adapt tone and style for different audiences, platforms and content objectives.
• Experience developing social media content calendars and managing content scheduling.
• Comfortable writing for multiple formats, including social media, websites, articles, sponsored content and more.
• Strong organizational skills and the ability to manage multiple projects, deadlines, content workflows and stakeholders.
• Ability to take complex, technical, or industry-specific information and turn it into clear, useful and engaging content.
• Familiarity with social media platforms, scheduling tools, content management systems and best practices.
• Proactive in identifying content opportunities, improving processes and bringing forward ideas that support stronger storytelling and execution.
• SEO experience, including keyword research and on-page optimization, is considered an asset.
• Agency and/or agriculture experience is considered a strong asset.
  
  

The salary range for this role is $50,000 - $65,000 per year. We offer all employees health, dental, and vision benefits, automatic 3% RRSP contributions on an annual basis, a health spending account, health & cell phone reimbursements, and we can offer a hybrid working environment with a wonderful group of top talent individuals.

Culture is everything for us and so we do our best to hire according to alike values and mutual respects.

We are a TEAM and we are looking for like-minded individuals that are eager to contribute as such.