Apply now

Posted 2 months ago

Principal Consultant, Sales Effectiveness

@ Forma.ai

Remote in Canada

Remote6+ years experience
Apply now
SIGNALS

Overview

Forma.ai is hiring a Principal Consultant, Sales Effectiveness to lead enterprise sales planning implementations for its Territory and Quota Management suite. The role covers requirement gathering, system and process redesign, rollout and change management, and feeding field insights into product requirements. The posting states the role reports to the Chief of Staff and Head of Sales Planning Products, and it is an existing vacancy.

Responsibilities:

  • Lead enterprise territory and quota implementations, from requirements to rollout
  • Advise customers on optimizing sales planning processes
  • Contribute to product requirements and feature prioritization
  • Support sales and marketing with scoping and proof-of-concepts
  • Drive ownership and decisions in ambiguous situations

Requirements summary:

  • 6+ years of progressive sales effectiveness or sales planning experience
  • Management or technology consulting background heavily preferred
  • Hands-on experience building analytics and models
  • Executive client relationship and workshop experience
  • Ability to present to executives and work through model logic with analysts

Tools & skills

Benefits mentioned

Health insuranceDentalVisionLife insuranceParental leave
Source and dates

Employer career site / ATS feed · greenhouse

Employer posting date
2026-08-27
First seen by our source
2026-10-08
Source record updated
2026-10-10

These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.

Job details

SenioritySenior
DepartmentBusiness development
Experience6+ years
Work settingClient sites, Office
Physical demandsphysical low · computer high
LanguagesEnglish
Perks mentionedGenerous parental leave, Stock or equity, Paid training, Home office allowance

Summary and details written by AI from the posting; the employer’s posting is the authority.

Forma.ai

Saved company profile

Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.

The Sales Performance Management platform that unifies sales planning & incentive compensation with fully connected data

Full company description

Forma.ai is a ground-breaking Sales Performance Management platform that fully integrates sales planning with rapid (and scalable) incentive compensation management. Creating a single, complete source of truth with your data, our platform consolidates the planning and administration of territories, quotas, and incentives with all of their dependencies. Trusted by innovators like Autodesk, Stryker, and Trustpilot, we're the only SPM platform on the market rapidly accelerating rule-building for incentive compensation plans with templates and a proprietary, collective data model. Now global sales teams, revenue operations leaders, and compensation teams can collaboratively plan and deploy even the most complex SPM strategies at speed and scale.

LinkedIn followers
19,507
People associated on LinkedIn
146
Reported office locations
  • 155 Queens Quay E, Toronto, Ontario M5A 0W4, CA
Business categories
  • Information Technology
  • Network Hardware
  • Artificial Intelligence
  • Cloud Management
  • Information Services
  • Sales
  • Telecommunications
  • Artificial Intelligence (AI)
Other recorded names
  • Forma.ai
Specialties
  • Sales Compensation
  • Sales Performance Management
  • Sales Planning
  • Territory & quota planning
  • Incentive Compensation Management
  • Sales Performance Data Management
  • and Revenue Optimization
Profile identifies a recruitment agency
No
Reported total investment
58,000,000

Currency and observation date were not supplied; this is not a current valuation or a funding round.

Forma.ai is a ground-breaking Sales Performance Management platform that fully integrates sales planning with rapid (and scalable) incentive compensation management. Creating a single, complete source of truth with your data, our platform consolidates the planning and administration of territories, quotas, and incentives with all of their dependencies. Trusted by innovators like Autodesk, Stryker, and Trustpilot…

FieldValue
IndustrySoftware Development
Company size51-200 employees
HeadquartersToronto, Ontario
Organization typePrivately Held
Year founded2016
SpecialtiesSales CompensationSales Performance ManagementSales PlanningTerritory & quota planningIncentive Compensation ManagementSales Performance Data Managementand Revenue Optimization
Open jobs on Jobsy14
LinkedInView page
Job description

About Forma.ai:

Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.

Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.

We’re welcoming equally driven individuals who are excited about creating something big!

Forma.ai is hiring a Principal Consultant, Sales Effectiveness to transform how enterprises design, roll out, and manage territories and quotas using our Territory and Quota Management (TQM) suite of products. We're looking for someone who brings real-world perspective on designing, implementing, and rolling out robust enterprise sales planning solutions, across territories, quotas and incentives.

Reporting to the Chief of Staff & Head of Sales Planning Products, you'll help shape our sales planning solutions and take them to market. You'll work closely with customers to implement the solution, optimize their processes, and drive adoption, leading engagements from high-level objective setting and modeling through to rollout. You'll work closely with Customers, Senior Leadership at Forma, and Product Engineering teams to shape requirements, share what you're seeing in the field, and influence what we build.

This role is for someone with practical, hands-on experience in sales planning. You should be comfortable leading sales planning solution design from objective setting through rollout and adoption. A background in management or technology consulting is heavily preferred. We are looking for someone that is willing to take extreme ownership, can operate at a senior level with customers and leadership, and are willing to get into the details to help build a market leading product.

The role’s key responsibilities are listed below:

  • Lead the implementation of enterprise level sales planning solutions (territory and quota) for new and existing Forma.ai customers. From requirement gathering, to system and process redesign, to roll-out and change management.
  • Act as a strategic partner to customers to optimize their sales planning processes and get the most out of the Forma.ai platform
  • Contribute to product requirements and feature prioritization for territory design, quota setting, territory management, and related capabilities. Translate input from customers, leadership, and your own experience into product needs
  • Support sales and marketing efforts for our sales planning solution, scoping solutions, supporting proof-of-concepts, and helping prospective customers understand what's possible
  • Operate with high ownership, driving clarity, making decisions, and moving forward in ambiguity

What we're looking for:

  • Experience in sales effectiveness, territory & quota planning, or sales incentives, whether as a consultant, solutions architect, RevOps professional, or in an SPM-related role
  • 6+ years of progressive experience. A background in management or technology consulting is heavily preferred. You've owned executive client relationships, run discovery and design workshops, and delivered recommendations that executives acted on
  • You're hands-on with the details - comfortable building out analytics and models yourself, not just reviewing someone else's work
  • You can communicate at multiple altitudes - presenting to a CRO one hour, working through model logic with an analyst the next
  • You want to turn what you've learned in the field into product: spotting patterns across customers and shaping better tooling

Additional Job Info:

  • This position is for an existing vacancy

What you can expect from us

Meaningful compensation. In addition to your base salary, you’ll join our employee stock ownership plan to further recognize your contributions to Forma.ai’s success.

Healthcare coverage. We have a full benefits package that includes medical, dental, vision, disability and life insurance, and a paid parental leave program.

Learning and development. Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend.

Growth. You’ll have a huge opportunity to build a career for yourself and gain the type of experience you’re looking for, whether that’s as an individual contributor or as a people leader.

Our Values:

  • Work well, together. We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.
  • Be precise. Be relentless. We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite.
  • Love our tech. Love our customers. Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed. ­


Use of AI for Recruitment

Currently, Forma.ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants.

Our commitment to you:

Forma is a proud equal opportunity employer that is committed to creating a diverse and inclusive work environment. Every effort to accommodate candidates for accessibility will be made upon request. Information received related to accommodations will be addressed confidentially. We know that applying to a new role takes a lot of effort. You're encouraged to apply even if your experience doesn't precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours.

We thank all candidates for their interest however only qualified applicants will be shortlisted.

Similar jobs

  • Principal Consultant

    Canada

    Infosys

    11+ YOECandidates need at least 11 years of IT experience, a bachelor's degree in engineering (or equivalent experience), and one of CISSP, CISM, CISA, CRISC, CCSP or GIAC. Security Clearance (Enhanced Reliability Status) or five years of continuous Canadian residency is also required.

    SIEM, SOAR, Microsoft Azure, AWS

  • Principal Consultant

    Toronto, ON
    Remote

    Lightworks

    10+ YOECandidates need a STEM bachelor's degree, hyperscale cloud certifications at Associate or Professional level, and 10+ years of senior technology leadership with 3+ in a regulated institution. Experience building enterprise AI capabilities and executive-level communication are also required.

    LangGraph, LangFuse, LangChain, Google ADK, Terraform, CloudFormation

  • Principal Consultant, Digital Sourcing Solution-1099/Contractor – Toronto, Canada

    Toronto, ON

    Information Services Group

    10+ YOE5+ MgmtInformation Services Group needs candidates with 10+ years of sourcing or managed services consulting, 5+ years in IT management, subject matter depth in at least two IT service areas, expert Microsoft Office skills and a bachelor's degree or equivalent experience.

    Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Teams, Microsoft Outlook, Ariba

    Principal Consultant, Digital Sourcing Solution-1099/Contractor – Toronto, Canada

    Toronto, ON

    Information Services Group

    10+ YOECandidates need 10+ years of sourcing or managed services consulting, 8+ years managing complex projects, and 5+ years in IT management. They also need deep expertise in at least two IT subject areas, strong communication skills, and a bachelor's degree or equivalent experience.

    Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Teams, Microsoft Outlook, Ariba

    Principal Consultant, Adaptive Organization – BPO, Technology & AI-Enabled Operating Models 1099

    Toronto, ON

    Information Services Group

    12+ YOE5+ MgmtInformation Services Group needs candidates with 12+ years of consulting or sourcing experience and 8+ years in IT strategy or enterprise transformation, including BPO or managed services. Candidates need Agile, DevOps and product management knowledge, executive engagement skills, and an understanding of AI implications for operating models.

    Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Teams, Microsoft Outlook, Miro

  • Sr Principal Consultant - Construction & Energy - NetSuite Managed Services (ACS)

    Canada
    Full Time

    Oracle

    6+ YOECandidates need 6+ years of ERP, consulting or industry experience, strong NetSuite experience, and knowledge of construction or energy project accounting, job costing and WIP. They also need 2+ years of customer-facing advisory work, strong communication skills, and fluent English (French required for Quebec residents).

    NetSuite, SuiteProjects, SuiteAnalytics, Field Service Management, SuiteScript

  • Principal Consultant - RightAngle Operations, Functional

    Calgary, AB

    capSpire - Canada: capSpire is a global technology consulting firm driving stronger, smarter outcomes for energy and commodities organizations across the trading value…

    15+ YOECandidates need 15+ years of CTRM or ETRM experience, including RightAngle, with strong commodity industry knowledge such as crude, NGLs and refined products. They also need problem-solving skills, the ability to validate software solutions and experience training junior team members.

    RightAngle, SQL, SAP

  • Principal Consultant – AWS Data Platforms & Agentic AI

    Toronto, ON

    Astra North Infoteck Inc.

    12+ YOEAstra North Infoteck needs candidates with 12+ years in data, cloud or platform engineering, including 7+ years of strong AWS architecture experience. They must have built enterprise data platforms on AWS, understand agentic AI, and be able to write and debug code, Spark jobs and IAM policies.

    AWS Glue, Amazon EMR, Amazon Athena, Amazon QuickSight, Amazon Bedrock, Amazon Neptune

Locations & environments

Locations

All of CanadaRemote · Hybrid · On-site · Field

Pro tip: add remote jobs to widen your search.

Exclude locations

Workplace type

Company jobs in these results

These are this company’s jobs loaded in your current search. The company may have more openings.