Forma.ai is a ground-breaking Sales Performance Management platform that fully integrates sales planning with rapid (and scalable) incentive compensation management. Creating a single, complete source of truth with your data, our platform consolidates the planning and administration of territories, quotas, and incentives with all of their dependencies. Trusted by innovators like Autodesk, Stryker, and Trustpilot, we're the only SPM platform on the market rapidly…
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The Sales Performance Management platform that unifies sales planning & incentive compensation with fully connected data
Full company description
Forma.ai is a ground-breaking Sales Performance Management platform that fully integrates sales planning with rapid (and scalable) incentive compensation management.
Creating a single, complete source of truth with your data, our platform consolidates the planning and administration of territories, quotas, and incentives with all of their dependencies.
Trusted by innovators like Autodesk, Stryker, and Trustpilot, we're the only SPM platform on the market rapidly accelerating rule-building for incentive compensation plans with templates and a proprietary, collective data model.
Now global sales teams, revenue operations leaders, and compensation teams can collaboratively plan and deploy even the most complex SPM strategies at speed and scale.
LinkedIn followers
19,507
People associated on LinkedIn
146
Reported office locations
155 Queens Quay E, Toronto, Ontario M5A 0W4, CA
Business categories
Information Technology
Network Hardware
Artificial Intelligence
Cloud Management
Information Services
Sales
Telecommunications
Artificial Intelligence (AI)
Other recorded names
Forma.ai
Specialties
Sales Compensation
Sales Performance Management
Sales Planning
Territory & quota planning
Incentive Compensation Management
Sales Performance Data Management
and Revenue Optimization
Profile identifies a recruitment agency
No
Reported total investment
58,000,000
Currency and observation date were not supplied; this is not a current valuation or a funding round.
5+ YOECandidates need 5+ years of project management, implementation or customer-facing experience, plus strong planning and stakeholder skills. Experience with data migrations or integrations and sales compensation is valued.
Candidates need extensive experience running production systems and leading a product area, proficiency in Kotlin, Java or similar and TypeScript/React, and strong SQL and data modelling skills. They also need proven product and technical judgement and experience turning customer input into decisions.
8+ YOEForma.ai needs eight or more years in security, cloud or infrastructure engineering, with hands-on AWS security and Terraform/Kubernetes experience. Candidates should also script in Python, Bash or PowerShell and communicate well across teams. SOC 2 or ISO 27001 support experience is strongly preferred.
AWS, Terraform, Kubernetes, GitHub, Microsoft 365, Entra ID
Candidates need deep experience building production web applications with React, TypeScript and JavaScript, plus frontend architecture for data-heavy, configurable products. Leading cross-team initiatives, mentoring engineers and strong communication are also required.
Candidates need significant experience building complex production backend systems, expertise in a production backend language, and strong relational schema, SQL and Spark or ETL skills. Experience with graph or relationship-heavy data and clear communication are also needed.
Candidates need extensive experience building complex, large-scale backend systems and leading architecture across multiple teams. They also need deep expertise in a production backend language, strong relational data modelling and SQL skills, and the ability to influence stakeholders.
Candidates need extensive experience building complex production backend systems at scale, strong SQL and data modelling skills, and experience with hierarchical or graph-like data. They must have deep expertise in one backend language and a track record of leading architecture across teams.
Java, Spring Boot, Django, AWS, Docker, Kubernetes
Candidates need experience using and building business intelligence tools, ticketing systems and administrative tools, plus strong data visualization skills. They must be comfortable owning a product area end to end and be strong written and verbal communicators.
BI tools, dashboards, ticketing systems, administrative tools
Candidates need strong production experience with React, TypeScript and JavaScript, plus experience with data-heavy, configurable interfaces such as dashboards, BI or reporting tools. They also need solid frontend fundamentals, UX and accessibility judgment, and strong communication skills.
3+ YOEForma.ai needs candidates with 3+ years in B2B SaaS business development or pipeline generation. Strong executive communication, experience with high-value long sales cycles, and comfort with CRM and sales engagement tools are required.
6+ YOECandidates need 6+ years of progressive experience in sales effectiveness, territory and quota planning, or sales incentives. A management or technology consulting background is heavily preferred, along with hands-on modeling and analytics skills and the ability to communicate with executives and analysts.
2+ YOECandidates need an engineering, commerce, mathematics or statistics background and 2+ years of relevant work experience. Strong Excel skills, analytical problem-solving, project management and data handling are required, with SQL or Python as a plus.
Candidates need an engineering, commerce, math or statistics background and 0-2 years of relevant experience. Strong Excel skills for data work and familiarity with PowerPoint are required, with SQL or Python as a plus.
7+ YOEForma.ai needs 7-10+ years in strategic finance, FP&A, or consulting followed by B2B SaaS experience. Candidates need advanced modelling skills, hands-on automation and AI experience, and commercial deal desk knowledge.
1+ YOECandidates need 1-2 years of B2B SaaS business development or pipeline generation experience. They should have a proven record of qualifying leads, talking to senior leaders, and working with CRM and sales engagement tools.