Sales & Account Specialist

COMPANY OVERVIEW:

The La Rocca tradition of dessert making began 60 years ago in Naples, Italy. Our family’s passion for the art of baking inspired the many original and unique recipes we have today. In 1986, La Rocca Creative Cakes was established in Canada. Over the last forty years, we’ve grown to become one of the most respected artisanal dessert manufacturers in North America.

Today, as part of the Sammontana Italia family, La Rocca brings together European craftsmanship and modern scale to deliver premium cakes to thousands of grocery, foodservice, and fine food partners. We are entering an exciting phase of growth and modernization under La Rocca.

ROLE PURPOSE:

We are seeking a highly organized, detail-oriented, forward-thinking and proactive Sales & Account Specialist to support the effectiveness and growth of our Sales team. This role serves as the primary backup to the Sales team, supporting day-to-day account administration, coordinating priorities, and ensuring key actions move forward accurately and on time. The Specialist will also support assigned accounts, developing strong account knowledge and partnering with Account Managers on budget management, sales execution, and growth initiatives.

The role will also provide administrative support to the Sales Executive responsible for US sales.

A key focus is operational excellence and continuous improvement, including enhancing departmental practices, tools, and processes to improve efficiency and execution. The ideal candidate takes ownership, thinks ahead, anticipates needs, identifies opportunities for improvement, and consistently drives actions through to completion.

REPORTS TO: VP Sales & Marketing

ANNUAL SALARY RANGE: $60,000 TO $70,000

RESPONSIBILITIES:

Account Management & Sales Execution: Act as a trusted extension of the Account Managers, anticipating next steps and helping keep assigned accounts organized and moving forward.

• Serve as the primary backup to Account Managers as assigned, managing day-to-day account administration and fielding customer, broker and internal questions.
• Develop strong account knowledge and coordinate key activities including item setup, supply communication, seasonal programs, promotions, samples and customer presentations.
• Track opportunities, commitments and open actions, proactively driving follow-up and maintaining momentum.

US Sales Support: Provide administrative support to the Director of Business Development responsible for US sales.

Budget & Business Management: Support Account Managers with budgets, forecasts, accruals, account deductions and customer investments, monitoring performance and identifying risks, gaps and opportunities.

Sales Team Organization & Project Management: Help keep the broader Sales team organized and operating effectively.

• Actively utilize Asana to manage projects, priorities, timelines and follow-up across the Sales team.La Rocca is a high-growth organization, and other projects and responsibilities will evolve as the organization grows.
• Coordinate cross-functional initiatives and drive actions through to completion.
• Maintain key Sales systems and platforms, including CRM, customer portals, 1WorldSync and ECC Net.
• Develop and enhance SOPs, best practices and departmental processes to improve efficiency, consistency and execution.

La Rocca is a high-growth organization, and other projects and responsibilities will evolve as the organization grows.

CORE COMPENTENCIES:

• Ethical and professional conduct aligned with company values.
• Strong relationship-building and teamwork skills.
• Effective written and verbal communication.
• Customer-focused mindset.
• Strong organizational, planning and decision-making abilities.
• Analytical thinking and problem-solving skills.

KNOWLEDGE, SKILLS, & ABILITIES:

• 2+ years of experience in sales coordination, account support, sales operations, customer service or a related commercial role.
• Experience within CPG, food, retail or a related industry is an asset.
• Strong organizational and project management skills with the ability to manage multiple accounts, priorities and deadlines.
• Experience with US retail or foodservice customers, brokers or vendor portals is an asset.
• Comfortable working with sales data, budgets, forecasts and reporting.
• Strong attention to detail, particularly with item setup, customer portals and commercial requirements.
• Excellent written and verbal communication skills with the confidence to communicate directly with customers, brokers and internal stakeholders.
• Proactive and solutions-oriented with a strong sense of ownership and follow-through.
• Proficient with CRM software, Microsoft Office/Google Workspace and data management systems; experience with 1WorldSync and ECC Net is an asset.
• Ability to work collaboratively across functions and drive actions through to completion.
• Ability to travel to the US/internationally as required.
• Bachelor’s degree in Business Administration, Commerce, Marketing or a relevant commercial field is preferred.