Apply now

Posted 2 months ago

Sales Representative

@ Westerra Equipment

Alberta

Full-time
Apply now
SIGNALS

Overview

Westerra Equipment is hiring two full-time Sales Representatives to build and manage their own territory across Edmonton and Alberta, one focused on material handling and one on heavy construction equipment. The role is field-based, centred on prospecting, cold outreach, customer visits, equipment demonstrations and closing equipment sales and rentals. Pay is listed at $70,000–$120,000+ with uncapped commission, plus a company vehicle and benefits.

Responsibilities:

  • Prospect for new business and make cold outreach
  • Visit customers and develop territory across Edmonton and Alberta
  • Recommend material handling or heavy construction equipment solutions
  • Conduct equipment walkarounds and demonstrations
  • Build long-term customer relationships and grow accounts

Requirements summary:

  • Driven, competitive salesperson
  • Enjoys field work and uncovering opportunities
  • Ability to close equipment sales and rentals

Tools & skills

Benefits mentioned

Health insuranceRetirement planPaid time offHealth spending account
Source and dates

Employer career site / ATS feed · jazzhr

Employer posting date
2026-09-15
First seen by our source
2026-10-11
Source record updated
2026-10-11

These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.

Job details

DepartmentSales
Hours per week40 (estimated)
Travelground: moderate
Work settingClient sites, Vehicle, Outdoors
PositionSitting and standing
Physical demandsphysical low · computer moderate
Perks mentionedGenerous paid time off, Retirement plan, Performance bonus

Summary and details written by AI from the posting; the employer’s posting is the authority.

Westerra Equipment

FieldValue
Open jobs on Jobsy4
Job description

Build the Pipeline. Win the Business. Own Your Territory.

Build your territory across Edmonton and Alberta by prospecting for new business, developing strong customer relationships, and closing equipment sales and rental opportunities. We are hiring two Sales Representatives - one focused on Material Handling and one focused on Heavy Construction. This is a true hunter role for a driven, competitive salesperson who enjoys being in the field, uncovering opportunities, and turning conversations into deals.

WHY THIS IS A STRONG MOVE FOR YOU:

  • Uncapped Earning Potential: $70,000–$120,000+ earning potential with uncapped commission, giving you the opportunity to directly influence your income through your sales performance.
  • Own Your Territory: Build and manage your own pipeline across Edmonton and Alberta. Prospect, visit customers, uncover opportunities, and develop your own book of business.
  • Growth Opportunity: Step into an expanding territory with real opportunity to win new business, grow existing accounts, and build something of your own with the backing of a 120-year industry leader.

HOW YOU'LL MAKE AN IMPACT HERE:
  • Hunt for New Business: Proactively prospect, make cold outreach, visit customers, and open new doors across construction, industrial, and other key industries.
  • Sell Solutions: Understand customer needs and recommend the right material handling OR heavy construction equipment sales solutions.
  • Win & Grow Accounts: Build long-term customer relationships, conduct equipment walkarounds and demonstrations, and turn opportunities into lasting business.

WHAT WE OFFER:
  • Compensation: $70,000–$120,000+ earning potential with uncapped commission.
  • Company Vehicle: Provided to support your territory and customer visits.
  • Wellness: 100% premium-paid health benefits, $200 HSA, $200 Lifestyle SpendingAccount.
  • Savings: 3% RRSP matching.
  • Vacation: 3 weeks of paid vacation.
  • Career Growth: Long-term career opportunities with a respected industry leader and a company that is continuing to expand across Western Canada.

WHO WE ARE

As a Platinum Certified Canada's Best Managed Company and a Top Employer in BC, Wesgroup Equipment supports customers across Western Canada through our family of brands — Williams Machinery, Westerra Equipment, and WE Rent. For over 120 years, we have delivered premium equipment and service solutions that keep our customers up and running.

Position Disclaimer: This posting provides a brief overview of the position. Additional details regarding duties, responsibilities, and expectations will be provided during the hiring process as applicable.

Privacy Notice for Job Applicants: By applying, you consent to share your name and email with our third-party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at [email protected].

Selection Process Notification: Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Westerra Equipment.

Similar jobs

  • Sales Representative - Uniform

    Edmonton, AB

    Cintas: Cintas Corporation, a Fortune 500 company headquartered in Cincinnati, specializes in helping businesses of all sizes get Ready™ for the Workday®.

    Cintas needs a high school diploma or GED and a valid, unrestricted driver's licence. Candidates must be able to spend most of their week travelling and meeting customers, and be comfortable with MS Office and a contact management system. A bachelor's degree and one or more years of B2B sales experience are preferred.

    CRM, Contact Management System, MS Word, MS Excel, MS PowerPoint, Outlook

  • Sales Representative

    Edmonton, AB

    Sonepar

    Candidates need a high school diploma, with post-secondary education in sales, marketing or business as an asset. Strong communication, customer service and relationship-building skills are required, and experience with industrial or commercial products and CRM systems is an asset.

    CRM

    Sales Representative

    Edmonton, AB

    Sonepar

    Candidates need a high school diploma, with post-secondary education in sales, marketing or business as an asset. Strong communication, customer service and relationship-building skills are required, and experience with industrial or commercial products and CRM systems is an asset.

    CRM

  • Sales Representative

    Edmonton, AB
    Full Time

    The Acquisition Group

    Candidates need strong communication and customer engagement skills, and direct or door-to-door sales experience is an asset. They must be self-motivated, organized, resilient in a fast-paced setting, and available Monday through Saturday.

  • Sales Representative

    New Brunswick +1
    Full Time

    ACCEO Solutions Inc.: (“ACCEO”) specializes in the design, implementation, integration, and support of management and accounting solutions.

    1+ YOECandidates need at least one year of sales, business development or customer service experience, a record of meeting targets, and a passion for B2B software and small and mid-sized businesses. They must be comfortable working remotely from Calgary.

    CRM, X4 distribution software

    Sales Representative

    New Brunswick +1
    Full Time

    ACCEO Solutions Inc.: (“ACCEO”) specializes in the design, implementation, integration, and support of management and accounting solutions.

    1+ YOECandidates need at least one year of sales, business development or customer service experience, a record of meeting targets, and a passion for B2B software and small and mid-sized businesses. They must be comfortable working remotely from Calgary.

    CRM, X4 distribution software

    Sales Representative

    New Brunswick +1
    Full Time

    ACCEO Solutions Inc.: (“ACCEO”) specializes in the design, implementation, integration, and support of management and accounting solutions.

    1+ YOECandidates need at least one year of sales, business development or customer service experience, a record of meeting targets, and a passion for B2B software and small and mid-sized businesses. They must be comfortable working remotely from Calgary.

    CRM, X4 distribution software

  • Sales Representative

    Calgary, AB
    Full Time

    SLB

    Candidates need a sales, marketing or business background, 0 to 3 years of commercial experience, and strong verbal and written communication. Experience with CRM platforms such as Salesforce, Dynamics 365 or HubSpot, plus Microsoft Office proficiency, is required.

    C4C, Salesforce, Dynamics 365, HubSpot, Microsoft Office

Locations & environments

Locations

All of CanadaRemote · Hybrid · On-site · Field

Pro tip: add remote jobs to widen your search.

Exclude locations

Workplace type

Company jobs in these results

These are this company’s jobs loaded in your current search. The company may have more openings.