Posted 5 days ago
Sales Representative - Forestry | Fredericton, NB
@ ALPA Equipment Ltd & AL Fabrication
Maugerville, New Brunswick
Overview
ALPA Equipment Ltd & AL Fabrication is hiring a Sales Representative to sell Landrich, Ponsse and Rotobec forestry equipment in an assigned territory in southern New Brunswick. The role involves prospecting, relationship building, lead generation and negotiating sales, with about 75% travel. The posting states a full-time schedule of 40+ hours per week, a competitive base salary and a company pension plan.
Responsibilities:
- Maintain and grow existing customer relationships
- Prospect and develop an assigned New Brunswick territory
- Generate leads and close sales through negotiation
- Promote Landrich, Ponsse and Rotobec forestry equipment
- Attend trade shows and industry events
Requirements summary:
- High school diploma with relevant industry experience
- Valid driver's licence with clean abstract
- Strong negotiation and customer relations skills
- Computer skills and well organized
- 75% travel required
- Bilingual French and English is an asset
Tools & skills
Source and dates
Employer career site / ATS feed · ultipro
- Employer posting date
- 2026-11-02
- First seen by our source
- 2026-11-02
- Source record updated
- 2026-11-02
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Sales |
| Hours per week | 40 |
| Travel | ground: frequent |
| Work setting | Client sites, Vehicle, Office |
| Position | Sitting and standing |
| Physical demands | physical low · computer moderate |
| Languages | English, French |
| Driver’s licence | required |
| Background checks | driving record |
| Education | High school (required) |
| Perks mentioned | Retirement plan |
Summary and details written by AI from the posting; the employer’s posting is the authority.
ALPA Equipment Ltd & AL Fabrication
| Field | Value |
|---|---|
| Open jobs on Jobsy | 12 |
SALES REPRESENTATIVE – Forestry Equipment – FREDERICTON BRANCH
About Us
In 2026, as ALPA Equipment Ltd. marks its 50th anniversary, we proudly continue to build on our reputation as a trusted, family-owned Canadian dealer specializing in forestry, construction, and agricultural equipment. Forestry remains at the heart of our history, and we have established a strong presence across Atlantic Canada and the Eastern Region of Quebec. As we look ahead, we are seeking the right person to help drive our continued growth in the Southern New Brunswick region.
The Opportunity
Due to continued growth, ALPA Equipment Ltd. is seeking a dynamic, motivated, and results-driven individual to join our sales team. This is more than just a sales role — it’s an opportunity to take ownership of a well-established territory, build long-term customer relationships, and represent leading equipment brands with the support of a respected, family-owned Canadian company.
Reporting to the Sales Manager, the Sales Representative will be responsible for promoting and selling our forestry equipment brands, including Landrich, Ponsse, and Rotobec, within an assigned territory in New Brunswick.
Specific Responsibilities:
- Maintain relationships with existing customers while prospecting and developing your assigned territory.
- Contact & arrange meetings with potential customers via telephone, e-mail, or face-to-face.
- Generate leads & identify opportunities for new business within the market.
- Negotiate pricing with potential customers and close sales.
- Build long-term relationships with new and existing customers.
- Continuous improvement of product knowledge.
- Invite customers to company-sponsored events.
- Attend all industry trade shows and events.
- Work closely with the accounts receivable department.
REQUIREMENTS
Education, experience, and skills required:
- High School Diploma with relevant experience.
- Computer skills.
- Excellent customer relations skills.
- Ambitious and driven personality.
- Confident and experienced negotiator.
- Relevant industry experience.
- Well organized and self-motivated.
- Valid driver’s License: clean abstract.
- 75% travel is required.
- Ability to work in an environment of changing priorities.
- Ability to work 40 + hours per week.
- Bilingualism is an Asset (French/English).
BENEFITS
We offer a competitive base salary, extended health and dental coverage, doctors online, life insurance, long-term disability insurance, employee and family assistance program and a company pension plan.
We appreciate all applications received; however, only candidates selected for further consideration will be contacted.
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