Posted 17 days ago
Senior Manager, Lifecycle Marketing
@ Dropbox
Remote in Canada
Overview
Dropbox is hiring a Senior Manager of Lifecycle Marketing to own its lifecycle marketing strategy across onboarding, engagement, retention, monetization and expansion. The role leads a team of lifecycle marketers, builds cross-product programs, and sets measurement and operating models. Pay is $145,400 to $196,600 CAD.
Responsibilities:
- Own lifecycle marketing strategy and roadmap across the customer lifecycle
- Lead and develop a team of lifecycle marketers
- Build and manage a portfolio of lifecycle programs
- Partner with Product Growth, Data Science and Marketing Operations
- Establish experimentation and measurement approach
Requirements summary:
- 10+ years in lifecycle marketing, CRM or growth marketing
- Significant people-management experience
- Experience setting lifecycle strategy and programs
- Deep experience with segmentation, triggers and automation
- Strong technical fluency with CRM and customer data systems
Tools & skills
Source and dates
Employer career site / ATS feed · greenhouse
- Employer posting date
- 2026-10-21
- First seen by our source
- 2026-10-21
- Source record updated
- 2026-11-03
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Senior |
| Department | Marketing |
| Experience | 10+ years |
| Manages people | Yes |
| Work setting | Office, Home |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Dropbox
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
Dropbox is the one place to keep life organized and keep work moving.
Full company description
Dropbox is the one place to keep life organized and keep work moving. With more than 700 million registered users across 180 countries, we're on a mission to design a more enlightened way of working. To learn more about working at Dropbox, visit jobs.dropbox.com We also have a few simple guidelines to keep this space respectful and productive. Please avoid: - Harassing other people or using language that’s hateful, offensive, vulgar, or advocates violence - Trolling, fraud and spamming - Violating someone else’s rights or privacy - Advertising or soliciting donations - Link baiting - Posting off topic comments or thread hijacking We may remove comments that violate these guidelines.
- LinkedIn followers
- 526,561
- People associated on LinkedIn
- 4,220
- Reported office locations
- 1800 Owens St, San Francisco, California 94158, US
- 1 Hatch Street Upper, Dublin, County Dublin 2, IE
- Am Kaiserkai 69, Hamburg, HH 20457, DE
- 701 5th Ave, Seattle, WA 98104, US
- Business categories
- Consumer
- Higher Education
- File Sharing
- Productivity Tools
- Education
- Web Hosting
- Collaboration
- Enterprise Software
- Secondary Education
- Private Cloud
- Other recorded names
- Dropbox
- Specialties
- Cross-platform file sync
- File sharing
- Online backup
- Cloud storage
- Collaboration
- smart workspace
- team communication
- and productivity
- Profile identifies a recruitment agency
- No
- Reported total investment
- 2,809,215,000
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Dropbox is the one place to keep life organized and keep work moving. With more than 700 million registered users across 180 countries, we're on a mission to design a more enlightened way of working. To learn more about working at Dropbox, visit jobs.dropbox.com We also have a few simple guidelines to keep this space respectful and productive. Please avoid: - Harassing other people or using language that’s hateful…
| Field | Value |
|---|---|
| Industry | Software Development |
| Company size | 1,001-5,000 employees |
| Headquarters | San Francisco, California |
| Organization type | Public Company |
| Year founded | 2007 |
| Specialties | Cross-platform file syncFile sharingOnline backupCloud storageCollaborationsmart workspaceteam communicationand productivity |
| Open jobs on Jobsy | 8 |
| View page |
Role Description
As the Senior Manager of Lifecycle Marketing, you will own Dropbox’s lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. You will lead a team of lifecycle marketers and build a portfolio of programs that help customers discover value, expand their use of Dropbox, and deepen their relationship with our products over time.
This is a senior people leadership role with direct accountability for business outcomes. You will set the lifecycle strategy and roadmap, determine where the team should invest, establish how programs are prioritized and measured, and stay close enough to the work to raise the quality of execution and unblock the highest-priority initiatives.
You will work closely with Product Growth, Product, Product Marketing, Data Science, Marketing Operations, and other marketing teams. Lifecycle Marketing will own customer communication strategy, channel planning, lifecycle program design, and marketing execution.
The opportunity is broader than running an email program. Dropbox has a large global customer base, multiple products, and both product-led and sales-assisted customer motions. The Head of Lifecycle Marketing will define how those pieces connect across the customer lifecycle and build the operating model needed to move from individual campaigns toward scalable growth programs.
Responsibilities
- Own Dropbox’s lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption.
- Experience leading teams, with a demonstrated ability to coach and develop others.
- Build and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue.
- Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion while maintaining clear ownership across teams.
- Establish a strong experimentation and measurement approach, using controlled tests, holdouts, cohort analysis, customer behavior, and revenue to determine what creates incremental impact.
- Build the operating model for lifecycle marketing, including prioritization, planning, governance, and the technical and data capabilities required to execute reliably at scale.
Requirements
- 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business.
- Significant people-management experience, with a track record of hiring, coaching, and leading high-performing teams.
- Demonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue.
- Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation.
- Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements.
- Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing to turn complex inputs into clear priorities and decisions.
Preferred Qualifications
- Experience leading lifecycle marketing in a product-led growth business with both self-serve and sales-assisted motions.
- Experience building expansion, cross-sell, or multi-product programs across a broad existing customer base.
- Experience with Iterable or comparable enterprise lifecycle and marketing automation platforms.
Durable Skills
AI fluency means using these tools to amplify human judgment, not replace it. We believe people with these skills will thrive as work and technology continue to evolve:
- Awareness: Understand yourself and others.
- Judgment: Evaluate information and make decisions in complex situations.
- Adaptability: Learn, adjust, and stay effective through change.
- Connection: Communicate, collaborate, and build trust.
To learn more about why these skills matter and what the data shows about thriving through change, read this blog post from our Chief People Officer, Melanie Rosenwasser.
Compensation
Canada Pay Range
$145,400—$196,600 CAD
Journal
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