Senior Marketing Research Analyst

Bayshore HealthCare is one of the Canada’s leading providers of home and community health care services and is a privately owned company. Bayshore HealthCare is proud to showcase its achievement as a Platinum member of Canada’s Best Managed Companies Program every year since 2006. In 2015, Bayshore achieved the designation for Best Practice Spotlight Organization from the Registered Nurses’ Association of Ontario. Bayshore Healthcare is also recognized as Canada’s Best Employers in Forbes 2023 list.

JOB SUMMARY

The Sr. Market Research Analyst will be joining a dynamic team that plays a crucial role in helping Bayshore research consumer behavior, market dynamics, and competitive landscapes to design action plans that foster business growth.

Projects will primarily require the use of quantitative and AI tools, along with qualitative and online research for the purpose of providing comprehensive support to different departments and functions of the business.

This role will also support the translation of research findings into actionable recommendations, resources, and stakeholder-facing deliverables that improve decision-making, customer experience, service quality, and business performance.

Our Market Research team at Bayshore is the perfect fit for a self-driven and curious individual with a rigorous work ethic, strong stakeholder engagement skills, and a collaborative mindset who is seeking to make a long-term impact on a well-established healthcare organization.

DUTIES AND RESPONSIBILITIES

• Thoroughly understand the functioning of internal data systems and maintain databases.
• Design, lead, and conduct primary and secondary market research to identify consumer requirements, habits, preferences, experiences, and emerging trends.
• Understand business objectives and design surveys, stakeholder interviews, questionnaires, and engagement approaches to uncover customer, patient, caregiver, and healthcare provider perspectives.
• Collect data on consumers, competitors, healthcare stakeholders, and marketplace dynamics and consolidate information into actionable reports, presentations, and recommendations.
• Compile and analyze statistical, operational, survey, and research data using appropriate analytical and reporting tools.
• Interpret findings, formulate reports, make recommendations, and support the development of action plans.
• Use AI for secondary online research to gather and catalogue findings, identify insights, and develop recommendations.
• Provide competitive analysis on market offerings, industry trends, pricing structures, business models, healthcare innovations, and consumer experience best practices.
• Leverage a strong understanding of consumer trends, healthcare delivery models, patient experiences, technology trends, and best-in-class service experiences to support quality improvement, program evaluation, and outcomes measurement initiatives
• Translate research findings into practical powerpoint presentations and AI developed interfaces to facilitate organizational learning and decision-making.
• Collaborate with marketing, operational, clinical, and business stakeholders to support strategic initiatives and research projects.
• Ensure research activities are conducted in accordance with applicable privacy, ethical, data governance, and Bayshore’s Policies and Procedures.
• Work with other team members to tackle quick turnaround requests.
• Provide project updates on a consistent basis to various stakeholders regarding priorities, strategy, progress, risks, and adjustments.
• Maintain confidentiality of client, patient, employee, and corporate information and discuss same only with appropriate Bayshore personnel.

REPORTING RELATIONSHIPS

Reports directly to the Manager, Consumer Insights and Market Research

SKILLS & QUALIFICATIONS

• Hybrid work; commute to office (2101 Hadwen road, Mississauga, ON) at least once a week
• 3+ years of demonstrated success and experience in quantitative and AI unabled custom market research, healthcare research, consumer insights, quality improvement, or related analytical fields.
• Ability to gather and interpret large amounts of primary, secondary, operational, and stakeholder-derived data.
• Excellent knowledge of quantitative research methodologies, business research tools, evidence synthesis, and database management.
• Familiarity with CRM programs is a plus.
• Adequate knowledge of data collection methodologies including surveys, stakeholder interviews, focus groups, observational research.
• Knowledge of research ethics, privacy requirements, informed consent processes, and research governance frameworks is considered a strong asset.
• Strong ability to translate complex research findings into practical business recommendations and stakeholder-friendly communications.
• Experience facilitating stakeholder engagement and cross-functional collaboration initiatives is considered an asset.
• Proven ability to solve problems creatively.
• Skilled at independent project management and organization.
• Experience seeing projects through the full lifecycle.
• Proven ability to complete projects according to scope, budget, and timeline.
• Ability to take initiative, manage multiple priorities in a fast-paced environment, work collaboratively with cross-functional teams, and ensure high-quality deliverables with strong attention to detail.
• Demonstrated prioritization ability, solution-oriented mindset and adaptability under pressure.
• Strong interpersonal skills and resourcefulness.
• Excellent oral and written communication skills.

Bayshore is committed to a high quality and safe environment for both our staff and clients/patients. Dependent upon Provincial government regulations, and the position being applied for, new hires may be required to provide proof of vaccination against illnesses such as COVID-19, Hepatitis, Seasonal Flu etc. Please speak with the recruiter for Provincial and/or position specific requirements. Medical exemptions or any based upon Human Rights Code criteria will be considered on a case-by-case basis.

“At Bayshore Healthcare, our commitment to Equity, Diversity & Inclusion is our strength. This is how we bring our vision of being the difference in the lives of those we care for, work with and in our communities. We have a great sense of pride in creating a culture of belonging, where individual differences are embraced and celebrated, through programs, resources and policies that support each individuals purpose, potential and wellbeing.”

At Bayshore Healthcare Ltd., and its subsidiaries, we are committed to fostering an inclusive workplace and operate in full compliance with all Provincial and Territorial legislation pertaining to Human Rights Codes and Accessibility requirements. To ensure continued compliance throughout the recruitment and selection process, we encourage candidates to disclose any accommodation needs they may have.