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Posted 25 days ago

Senior Media Planner

@ IM Initiative Media Canada, Inc.

Toronto, Ontario

HybridFull-time
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SIGNALS

Overview

IM Initiative Media Canada is hiring a Senior Media Planner to prepare, present and evaluate integrated media plans, proposals and analysis for clients. The role manages client expectations and deadlines, coordinates media buying and budgets, and mentors junior staff. The posted salary is $55,000 to $60,000, with a minimum of three office days per week.

Responsibilities:

  • Prepare, write and present integrated media plans and proposals
  • Evaluate media opportunities, trends and client issues
  • Manage client expectations, timelines and budgets
  • Coordinate media buying and oversee media buy administration
  • Maintain campaign performance reports and budget control reports

Requirements summary:

  • Mid-senior experience in integrated media planning
  • Experience within an integrated advertising agency
  • Professional or educational background in marketing or advertising an asset
  • Knowledge of media research tools such as Clear Decisions, Vividata and Nielsen an asset
  • Excellent written and verbal communication
  • Proficiency in Microsoft Word, Excel and PowerPoint

Tools & skills

Source and dates

Employer career site / ATS feed · workday

Employer posting date
2026-10-12
First seen by our source
2026-10-08
Source record updated
2026-11-05

These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.

Job details

SenioritySenior
DepartmentBusiness development
Hours per week40 (estimated)
Scheduleday
Work settingOffice
PositionMostly sitting
Physical demandsphysical low · computer high
LanguagesEnglish
EducationBachelor’s degree (preferred)
Fields of studyMarketing, Advertising
Perks mentionedGenerous paid time off, Four-day work week, Flexible hours, Wellness, Paid training

Summary and details written by AI from the posting; the employer’s posting is the authority.

IM Initiative Media Canada, Inc.

FieldValue
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Job description

Agency:

Initiative

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Position Summary:

The role of a Senior Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis.

This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Responsibilities:

  • Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
  • Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
  • Effectively manage ongoing client expectations in regards to work back schedule, and deadlines.
  • Develop ability to effectively manage client conversations and expectations.
  • Remain up-to-date with latest updates from major media partners.
  • Ensure that all media plans adhere to the agency's values, philosophies and processes.
  • Maintain the media plan and regularly evaluate campaign performance.
  • Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.
  • Initiate and coordinate the media buying process that deliver exceptional results.
  • Oversee the administration and maintenance of media buys.
  • Assist with training junior employees on tools and processes.
  • Ensure client budgets are managed and on track.
  • Responsible for accurate and timely client finance reports and budget control reports (BCRs).
  • Support the creation of campaign post reports.
  • Prepare media Point of View (POVs)/evaluations.
  • Source and evaluate proposals from media partners as required.
  • Continue to proactively develop knowledge of the media landscape.

Qualifications:

  • Professional or educational background in Marketing and/or Advertising would give leverage to this application
  • Mid-Senior level of experience in integrated media planning.
  • Experience within an integrated advertising agency.
  • Knowledge of media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma) will give leverage to this application
  • Client service oriented.
  • Curiosity, with a passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail accuracy.
  • Excellent ability to manage and prioritize time effectively.
  • Ability to work collaboratively as well as independently.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

• A flexible hybrid work model that works for you.

• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

• A chance to be part of and grow within a global network of agencies.

• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [email protected]

Salary range $55,000 - $60,000


To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.


Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.


Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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