Posted 2 days ago
Senior Product Manager
@ Plusgrade Inc.
Overview
Plusgrade Inc. is hiring a Senior Product Manager to own strategy, roadmap and delivery for its AI Traffic Controller reach and marketing products, which help loyalty program partners reach members through email, WhatsApp, SMS and website placements. The role is based in Toronto with Montreal as secondary, is a full-time permanent position, and offers an expected base salary of $120,000 to $130,000 CAD.
Responsibilities:
- Own product strategy and roadmap for AI-powered reach and marketing products
- Turn customer data into audience segments and triggered campaigns
- Design experiments and measure incremental impact
- Define requirements, consent needs and KPIs across teams
- Guide products from discovery through launch and iteration
Requirements summary:
- 3+ years of product management experience
- Customer engagement, CRM or messaging product ownership
- Shipping capabilities across at least two channels
- Hands-on analytics and experimentation skills
- Strong stakeholder communication
- AI fluency in product work
Tools & skills
Source and dates
Employer career site / ATS feed · workday
- Employer posting date
- 2026-11-04
- First seen by our source
- 2026-11-05
- Source record updated
- 2026-11-05
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Senior |
| Department | Business operations |
| Experience | 3+ years |
| Hours per week | 40 (estimated) |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Perks mentioned | Generous paid time off, Flexible hours, Generous parental leave, Retirement plan, Wellness, Transit support, Home office allowance |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Plusgrade Inc.
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
Ancillary revenue products your customers will love. | Produits à revenus auxiliaires que vos clients adoreront.
Full company description
Plusgrade powers the global travel industry with its portfolio of leading ancillary revenue solutions. Over 275 airline, hospitality, cruise, passenger rail, and financial services companies trust Plusgrade to create new, meaningful revenue streams through incredible customer experiences. As an ancillary revenue powerhouse, Plusgrade has generated billions of dollars in new revenue opportunities across its platform for its partners while creating enhanced travel experiences for millions of their passengers and guests. Plusgrade was founded in 2009 with headquarters in Montreal and has offices around the world. Note for job seekers: Please be aware of fraudulent job offers – we will never contact you from a personal email account (e.g., Gmail). Always verify communications come from official company channels such as plusgrade.com or points.com. Thank you.
- LinkedIn followers
- 59,830
- People associated on LinkedIn
- 856
- Reported office locations
- 2200 Rue Stanley, Suite 700, Montreal, Quebec H3A 1R6, CA
- 16 West 36th Street, 2nd Floor, New York, NY 10018, US
- 109 N Bridge Road, #05-21, Singapore, Central Singapore Community Development Council 179097, SG
- 111 Richmond St W, Suite 700, Toronto, Ontario M5H 2G4, CA
- 123 Buckingham Palace Rd., Office 02-110, London, SW1 9SH, GB
- Dubai Media City, Unit 407, Loft Offices 1, Dubai, AE
- Business categories
- Air Transportation
- Leisure
- Software
- SaaS
- Aerospace
- Travel
- Other recorded names
- Plusgrade
- Specialties
- Revenue upgrade platform for the airline industry
- Merchandising
- Ancillary Revenue
- Upsell
- and Ancillary Revenue Powerhouse
- Profile identifies a recruitment agency
- No
- Reported total investment
- 155,831,220
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Plusgrade powers the global travel industry with its portfolio of leading ancillary revenue solutions. Over 275 airline, hospitality, cruise, passenger rail, and financial services companies trust Plusgrade to create new, meaningful revenue streams through incredible customer experiences. As an ancillary revenue powerhouse, Plusgrade has generated billions of dollars in new revenue opportunities across its platform…
| Field | Value |
|---|---|
| Industry | Software Development |
| Company size | 501-1,000 employees |
| Headquarters | Montreal, Quebec |
| Organization type | Privately Held |
| Specialties | Revenue upgrade platform for the airline industryMerchandisingAncillary RevenueUpselland Ancillary Revenue Powerhouse |
| Open jobs on Jobsy | 11 |
| View page |
Employment Type:
Permanent
Job Description:
Own the product strategy that helps loyalty program partners reach the right members through the right channels. This role is based in Toronto, with Montreal as a secondary location, and you’ll shape an emerging AI-powered product area where better customer signals, experimentation, and channel choices can drive stronger engagement and incremental revenue.
What You'll Be Doing
You’ll own the strategy, roadmap, and delivery for Plusgrade’s AI Traffic Controller (AiTC) reach and marketing products, helping loyalty program partners connect with members through email, WhatsApp, SMS, website placements, and other partner channels. You’ll turn behavioural, transactional, and preference signals into audience segments, triggered programs, and experiments that improve reach, engagement, conversion, and incremental revenue. Working across engineering, design, data, marketing, commercial, partner success, legal, and privacy, you’ll define requirements, consent and preference needs, KPIs, and tradeoffs, then guide products from discovery through launch and iteration. You’ll work in an AI-forward product environment where intelligent signals and experimentation help shape targeting, timing, and channel decisions, with thoughtful judgment about quality, privacy, and limitations.
What You Bring
- 3+ years of product management experience, including ownership of customer engagement, CRM, lifecycle marketing, marketing automation, or messaging products, with a track record of shipping capabilities across at least two channels.
- Experience turning behavioural, transactional, and preference data into useful audience segments, triggered or lifecycle campaigns, and clear product decisions. Experience in loyalty, travel, airlines, hospitality, payments, or partner marketing is a plus.
- A hands-on approach to data and experimentation, including defining KPIs, working with dashboards or analytics tools, designing A/B or holdout tests, and measuring incremental impact rather than relying only on opens or clicks.
- Clear, accessible communication and strong stakeholder leadership. You can write requirements and decision documents, explain complex tradeoffs, align technical and commercial teams, and navigate consent, opt-in, privacy, and messaging requirements across regions and partners.
- Demonstrated AI fluency in product work, such as evaluating an AI-powered feature or workflow, improving a data-driven decisioning process, or using AI tools thoughtfully for analysis, prototyping, or recurring work while understanding their limitations.
Why Plusgrade
Travel is about the moments that make a journey feel personal. At Plusgrade, we build the technology that makes those moments possible, from upgrade offers and loyalty experiences to revenue tools used by 575+ airline, hospitality, cruise, rail, and financial services partners worldwide.
The work is global, complex, and rewarding. You will solve meaningful problems, take ownership from idea to outcome, and work alongside people who are smart, curious, and committed to doing great work.
We also give our teams access to AI tools and the encouragement to use them thoughtfully, to move faster, explore ideas, and build better ways of working.
We trust our teams to do their best work. That means autonomy, flexibility, and room to grow.
Come help us shape the future of travel.
What You'll Love About Us
🏦 RRSP Matching · 🏥 Comprehensive Health Plans · 📅 Flexible Paid Time Off · ✈️ Travel Experience Perk · 🧘 Annual Wellness Perk · 🚆 Commuter Perk · 🌅 Tenure-Based Work From Anywhere Program · 🍼 Parental Leave Top Up · 🌍 Adventure Pass · 🎓 Learning Allowance
Our Process
We believe every candidate deserves a fair, transparent experience, so regardless of outcome, everyone gets feedback.
Our process: Recruiter call → Hiring Manager interview → Final interview.
Plusgrade is an equal-opportunity employer committed to accessible recruitment. We welcome applications from all qualified individuals regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, or any other category protected by law. Accommodation is available upon request. We may use AI-assisted tools to help screen and assess applicants for this role. This posting is for an existing vacancy.
The base salary range is tailored to the advertised location and determined by several factors, including candidate expertise and internal peer equity. Final placement is based on a candidate's specific skill set and experience relative to the role's requirements. The expected base salary range for this role is $120,000 to $130,000 CAD.
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