Posted 5 days ago
Senior Strategist, Contract
@ We The Collective
British Columbia
SIGNALS
Overview
We The Collective is hiring a senior strategist on a 16-month temporary parental leave coverage contract starting February 2026. The role builds digital and social strategies for kids' and family brands, fully remote across Western Canada with 9:00am-5:00pm Pacific hours. Starting salary is $100K-110K CAD per year.
Pay:
$100,000–$110,000 a year
Responsibilities:
- Build digital and social strategies from audience insights and platform trends
- Set KPIs, track performance and recommend program changes
- Lead market, trend and competitive research on kids and families
- Write creative briefs and guide the creative process
- Contribute to new business pitches
Requirements summary:
- 6+ years of strategy experience at a digital or creative agency
- Experience presenting and defending strategy to senior clients
- Strong understanding of YouTube and social platforms
- Hands-on experience with Google Analytics and YouTube Analytics
- Solid grounding in UX and web best practices
- Bonus: kids or family brand experience and COPPA knowledge
Tools & skills
Benefits mentioned
Retirement planPaid time offParental leaveHealth spending account
Source and dates
Source type not verified · hibob
- Employer posting date
- 2026-11-02
- First seen by our source
- 2026-11-02
- Source record updated
- 2026-11-02
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Senior |
| Department | Marketing |
| Experience | 6+ years |
| Hours per week | 40 |
| Schedule | day |
| Travel | air: none · ground: none |
| Work setting | Home, Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Perks mentioned | Generous paid time off, Retirement plan |
Summary and details written by AI from the posting; the employer’s posting is the authority.
We The Collective
| Field | Value |
|---|---|
| Open jobs on Jobsy | 1 |
Job description
Remote - Western Canada: This role is fully remote, but if you reside in BC, there is an option to work from the office on occasion.
Hours: The required working hours for this role are 9:00am-5:00pm Pacific time, regardless of your location.
Please note: This is a temporary, 16 month, parental leave coverage contract and is expected to commence in February 2026.
What You’ll Do
As an integral part of our Delivery team, you'll develop comprehensive digital and social strategies that advance our clients' goals, turning audience data, platform trends and research into work that helps their brands earn a real place in kids' and families' lives. You'll work closely with our CEO and our creative, production and delivery teams. You'll shape the briefs, lead brainstorms and guide the creative process from kickoff to launch, making sure the work stays aligned with each brand's strategic communication goals. Then you'll dig into the performance data to see what's working and push it further.
Why You’ll Love We The Collective
💰 Our competitive salaries with a focus on pay equity
🤒 5 paid sick days
🌴 4 weeks vacation
📈 RRSP
🇨🇦 Lifestyle Spending Account
😃 Our Core Values & Work Culture
Hours: The required working hours for this role are 9:00am-5:00pm Pacific time, regardless of your location.
Please note: This is a temporary, 16 month, parental leave coverage contract and is expected to commence in February 2026.
What You’ll Do
As an integral part of our Delivery team, you'll develop comprehensive digital and social strategies that advance our clients' goals, turning audience data, platform trends and research into work that helps their brands earn a real place in kids' and families' lives. You'll work closely with our CEO and our creative, production and delivery teams. You'll shape the briefs, lead brainstorms and guide the creative process from kickoff to launch, making sure the work stays aligned with each brand's strategic communication goals. Then you'll dig into the performance data to see what's working and push it further.
Responsibilities
Responsibilities- Build digital and social strategies from audience insights, analytics, competitive audits and platform trends, and show how they translate into content, features and experiences.
- Set KPIs, track performance and turn results into clear learnings and recommendations that evolve our programs over time.
- Lead market, trend and competitive research, with a focus on how kids and families discover, watch, play and share.
- Write creative briefs, facilitate brainstorms and guide the creative process so the work stays aligned with each brand's strategic communication goals.
- Spot new opportunities for our existing and potential clients across YouTube, YouTube Kids, social, gaming and emerging platforms, including new technologies and partners.
- Help build the safety and compliance thinking (COPPA, platform policies) into strategy from the start.
- Contribute to new business pitches and help tell the story of what makes WTC different.
Requirements
Skills and proficiencies- 6+ years of strategy experience at a digital or creative agency, with a track record of building digital and social strategies for major brands.
- Experience presenting and defending strategy to internal teams and senior clients.
- The ability to design connected systems of brand communications across content, platforms and experiences, working alongside creative, UX, and tech teams.
- A strong understanding of YouTube and social platforms, what makes each one different and how to use them to hit specific business goals.
- Solid grounding in UX and web best practices.
- Hands-on experience with analytics tools such as Google Analytics, YouTube Analytics and social platform insights.
- Experience building audience journeys and using them to guide decisions at each touchpoint.
- Clear, confident writing and presentation skills.
- Comfort working in a fast-paced environment and managing your own time well.
- Bonus: experience with kids, family or fandom-driven brands, or knowledge of COPPA and kid-safe design.
Benefits
Starting salary range: $100K -110K/year CAD at the time of this posting. Within the range, individual pay is determined by factors such as market location, job-related skills, relevant experience, education and/or training. The upper end of the range is typically reserved for candidates with demonstrated expertise that is above job requirements or who bring exceptional directly transferable experience.Why You’ll Love We The Collective
💰 Our competitive salaries with a focus on pay equity
🤒 5 paid sick days
🌴 4 weeks vacation
📈 RRSP
🇨🇦 Lifestyle Spending Account
😃 Our Core Values & Work Culture
Journal
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