Directive elevates the focus of B2B marketers from MQLs to qualified pipeline with a proven methodology that fuels the fastest growing B2B brands in the world. Three integrated divisions. One unified platform. Performance: Paid Media, Programmatic, Content, RevOps, Performance Creative, Startups Commerce: Marketplace, Shopping, Lifecycle Marketing Communications: PR, Influencer, Organic Social, Paid Social We serve Technology, Industrial, and Services brands through…
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We're the B2B agency that unifies your marketing into one revenue-accountable system.
Full company description
Directive elevates the focus of B2B marketers from MQLs to qualified pipeline with a proven methodology that fuels the fastest growing B2B brands in the world. Three integrated divisions. One unified platform.
Performance: Paid Media, Programmatic, Content, RevOps, Performance Creative, Startups
Commerce: Marketplace, Shopping, Lifecycle Marketing
Communications: PR, Influencer, Organic Social, Paid Social
We serve Technology, Industrial, and Services brands through DiscoverabilityOS, our methodology that connects brand and demand around a single outcome: qualified pipeline.
100+ Marketing Strategists. 420+ Brands Served. $1B+ Revenue Generated. Powered by Stratos, our AI-powered intelligence platform.
Find us in the Americas, EMEA, and APAC.
LinkedIn followers
35,000
People associated on LinkedIn
222
Reported office locations
5201 California Ave, #150, Irvine, California 92617, US
Canada , CA
Mexico, MX
United Kingdom, GB
Business categories
Content Marketing
Media and Entertainment
Search Engine
Marketing
SEM
SEO
Social Media Advertising
B2B
Analytics
Other recorded names
Directive Consulting
Directive
Specialties
SEO
PPC
Social Media Marketing
Search Marketing
Content Marketing Strategy
Demand Generation
SaaS Marketing
ABM
Performance Marketing
Marketing Operations
Revenue Operations
Marketing Strategy
Performance Creative
Design
and Growth Marketing
Profile identifies a recruitment agency
No
Reported total investment
0
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Industry
Advertising Services
Size
51-200 employees
Headquarters
Irvine, California
Organization type
Privately Held
Year founded
2014
Specialties
SEOPPCSocial Media MarketingSearch MarketingContent Marketing StrategyDemand GenerationSaaS MarketingABMPerformance MarketingMarketing Operations
Directive has 34 open jobs in Canada as of November 6, 2026. Top locations: Toronto, Vancouver and Ottawa.
Directive needs agency experience and B2B tech or SaaS experience. Candidates should know SEO, content strategy, keyword research and analytics tools such as Google Analytics, Search Console, SEMRush, Ahrefs and Screaming Frog.
Google Analytics, Google Search Console, SEMRush, Ahrefs, Screaming Frog, Asana
Candidates need agency experience, B2B tech or SaaS experience, and a proven track record in SEO and content strategy. They also need strong analytical, client-facing and project management skills, plus hands-on use of Google Analytics, Search Console, SEMrush, Ahrefs and crawling tools.
Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Asana
7+ YOE2+ MgmtCandidates need 7+ years in programmatic roles and 2+ years of people management. Hands-on DSP experience (TTD, Nexxen or DV360), B2B/SaaS budgets over $50k per month, and ABM experience are also required.
7+ YOE2+ MgmtCandidates need 7+ years in programmatic roles at publishers, agencies or ad tech companies, and 2+ years managing people. They also need hands-on DSP campaign experience, ideally in TTD, Nexxen or DV360, plus B2B/SaaS budget experience above $50k per month.
7+ YOE2+ MgmtCandidates need 7+ years of programmatic experience, 2+ years of people management, and hands-on DSP expertise, preferably in TTD, Nexxen or DV360. Directive also wants B2B/SaaS budget experience above $50k per month, ABM knowledge and strong analytical skills.
7+ YOE2+ MgmtCandidates need 7+ years of programmatic experience at publishers, agencies, or ad tech companies, and 2+ years of people management. They also need hands-on DSP experience (TTD, Nexxen, or DV360), ABM and B2B/SaaS experience, and strong analytical and client-facing communication skills.
4+ YOECandidates need 4+ years of paid media management, including 2+ years of Shopping, feed or Amazon work, and hands-on feed tool experience such as Feedonomics. They need B2B or high-SKU catalog experience, strong communication skills for C-suite audiences, and comfort in a consultative sales motion.
Feedonomics, GoDataFeed, Productsup, Channable, Amazon Seller Central, Amazon Vendor Central
4+ YOECandidates need 4+ years of paid media management, including 2+ years of Shopping, feed or Amazon experience, and hands-on fluency in feed tools such as Feedonomics and Amazon Seller Central. They need strong communication skills for presenting to senior executives.
Feedonomics, GoDataFeed, Productsup, Channable, Amazon Seller Central, Amazon Vendor Central
4+ YOECandidates need 4+ years managing paid media, with 2+ years of Shopping, feed or Amazon experience. Hands-on knowledge of feed tools, Amazon Seller Central and Vendor Central, and strong client communication skills are required.
Feedonomics, GoDataFeed, Productsup, Channable, Amazon Seller Central, Amazon Vendor Central
4+ YOECandidates need 4+ years of paid media management, including 2+ years of Shopping, feed or Amazon experience, and hands-on skill with feed tools such as Feedonomics and with Amazon Seller Central or Vendor Central. Strong written and verbal communication and comfort presenting to C-suite buyers are required.
Feedonomics, GoDataFeed, Productsup, Channable, Amazon Seller Central, Amazon Vendor Central
5+ YOECandidates need 5+ years in creative roles within performance marketing or growth agencies, with a proven record of leading creative teams. They also need hands-on experience with AI creative tools, a working understanding of P&L and resourcing, and strong executive communication skills.
5+ YOECandidates need 5+ years in marketing or revenue operations, including building or rebuilding an ops function. They must be advanced in Salesforce and HubSpot, experienced with lead routing tools and attribution, and able to present performance to executive leadership.
Salesforce, HubSpot, LeanData, Chili Piper, Gong, Instantly
5+ YOEDirective needs 5+ years in marketing operations or revenue operations, with hands-on experience building an ops function. Candidates need advanced Salesforce and HubSpot skills, lead routing experience, and strong analytical and reporting ability.
Salesforce, HubSpot, LeanData, Chili Piper, Gong, Gong Engage
Candidates need proven customer or lifecycle marketing experience, ideally with B2B audiences. They should have experience with case studies, segmented email campaigns, and working with sales teams on CRM and marketing automation tools.
5+ YOECandidates need 5+ years in creative roles within performance marketing or growth agencies, and a record of managing creative teams. They also need hands-on AI creative tool experience, a working understanding of P&L and margins, and executive-level communication skills.
3+ YOECandidates need 3+ years of programmatic experience at a publisher, agency or ad tech company, with hands-on DSP buying (DV360 or The Trade Desk preferred) and B2B/SaaS budgets over $50k per month. Strong analytical, communication and client-facing skills are required.
3+ YOECandidates need 3+ years of programmatic experience at a publisher, agency or ad tech company, with hands-on work in DSPs such as The Trade Desk and DV360. Experience driving B2B or SaaS campaigns with budgets above $50k per month is required.
3+ YOECandidates need 3+ years of programmatic experience at a publisher, agency or ad tech company, with hands-on DSP buying, ideally in The Trade Desk or DV360. B2B experience and handling budgets over $50k per month are strong assets.
3+ YOEDirective needs candidates with 3+ years of programmatic advertising experience at publishers, agencies, or ad tech companies. Candidates should have hands-on media buying experience in DSPs such as The Trade Desk or DV360, plus strong communication and analytical skills.
Candidates need agency experience, B2B tech or SaaS experience, and a track record in SEO and content strategy. They should be strong at client communication and at analyzing web traffic with tools such as Google Analytics, SEMRush and Ahrefs.
Google Analytics, Google Search Console, SEMRush, Ahrefs, Screaming Frog, Asana
Candidates need agency experience, B2B tech or SaaS experience, and proven SEO and content strategy skills. They must also be comfortable with analytics and SEO tools and be strong in client-facing communication and project management.
Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Asana
5+ YOECandidates need 5+ years in creative roles within performance marketing or growth agencies, with a proven record of managing creative teams. They also need business acumen for P&L and margin decisions, hands-on AI creative tool experience, and strong executive communication skills.
7+ YOECandidates need 7 to 12 years of agency or client services experience, ideally with B2B SaaS clients, and experience owning a $2M+ portfolio. They need strong knowledge of paid media, SEO, CRO, creative and RevOps, and experience working with VP- and C-level client stakeholders.
4+ YOECandidates need 4 to 7 years of PR experience, with agency background required and B2B tech experience preferred. They must show a track record of earning media coverage, strong writing skills, and comfort using AI tools.
Zoom, Slack, media monitoring tools, social monitoring tools, AI tools