SEO Specialist

Datex makes warehouse management easier for third-party logistics providers (3PLs) and warehouse operators dealing with complexity, compliance, and constant change. Our cloud-native Footprint® WMS, hosted on Microsoft Azure, delivers real-time inventory visibility, customer-specific workflows, 3PL billing, and low-code configurability. For decades, we have helped operators in cold storage, life sciences, pharmaceuticals, and other regulated industries.

About the role

Datex is a family-owned B2B SaaS company building a stronger organic growth engine. We are looking for a hands-on SEO Specialist (AEO & Content) to improve how Datex gets found, understood, trusted, and chosen.

Buyers no longer discover software only through Google. They ask AI assistants, compare vendors, read industry content, visit review sites, and look for proof before speaking with sales. Your job is to help Datex show up where those buyers are looking, with useful content, clear answers, relevant authority, and conversion paths that move them forward.

What you'll do

This role combines SEO, AI-search discoverability, content creation, website optimization, and third-party authority. You will identify the buyer questions Datex needs to win, determine the right content or web experience for each, create and improve those assets, and measure what is working.

You will report to the Senior Director of Marketing and work closely with the Growth Marketing Manager, marketing team, website architect, and subject-matter experts.

Qualifications

What Makes You an Ideal Candidate

You are a practical, commercially minded marketer who can move between strategy and execution. You like figuring out what buyers are asking, finding the gaps, writing or improving the right content, publishing it, and measuring the result.

You are not looking for a role where someone hands you a finished roadmap. You are comfortable bringing order to work already in progress and making smart decisions about what deserves attention first.

You are a strong writer with enough technical fluency to work effectively with a website architect. You understand that SEO is not just keywords, and that AI-search visibility depends on clear content, useful proof, strong website foundations, and relevant third-party sources. Expect roughly 30–40% of your time to be spent writing and optimizing content.

Role and Responsibilities

SEO, AEO, and website optimization

• Own the SEO/AEO roadmap and tracker. Confirm what is done, prioritize what is next, assign owners, and keep work moving.
• Map the buyer questions, searches, and AI prompts Datex needs to win across the WMS evaluation journey.
• Choose the right experience for each opportunity: product or industry page, comparison page, blog, guide, FAQ, demo, or landing page.
• Make Datex easier to find, understand, and cite through stronger page structure, direct answers, internal links, useful FAQs, and grounded proof.
• Track organic performance, keyword and AI-search visibility, citations, referral sources, competitor gaps, and content opportunities.
• Partner with the website architect to identify technical issues, prioritize tickets, validate completed work, and measure impact.
• Test titles, page structure, formats, calls to action, internal links, and conversion paths

Content creation and optimization

• Write and optimize blogs, guides, web pages, landing pages, comparison pages, LinkedIn posts, and campaign copy.
• Turn Datex expertise into useful content for 3PL, cold storage, life sciences, pharmaceuticals, industrial, and precious-metals buyers.
• Answer the WMS questions buyers actually ask.
• Refresh, consolidate, expand, redirect, or retire content based on performance, search demand, buyer relevance, and conversion potential.
• Work with subject-matter experts to create specific, accurate content that earns buyer trust.
• Build briefs that define the audience, problem, Datex point of view, proof, search intent, conversion goal, and review date.

External authority and discoverability

• Keep Datex profiles accurate and visible across priority directories, review platforms, software listings, partner pages, industry profiles, citations, and referral sources.
• Find and close authority gaps: outdated profiles, missing citations, limited reviews, weak customer proof, relevant backlinks, and partner-content opportunities.
• Identify partner, analyst, PR, customer-story, and content opportunities that make Datex easier to cite and recommend.

Website publishing, reporting, and occasional campaign support

• Create, update, publish, and manage routine WordPress pages.
• Improve page-level conversion using GA4, Microsoft Clarity, form performance, engagement data, and visitor behavior.
• Build simple reporting across GA4, Google Search Console, SEMrush, and other relevant tools. Explain what changed, why it matters, and what should happen next.
• Help create practical AI-assisted workflows for SEO analysis, content opportunities, reporting, and prioritization.
• Provide digital support for priority campaigns, including landing-page updates, web content, email or social promotion, and conversion paths. This work is secondary to the role’s core SEO, AEO, content, and website-optimization responsibilities.

Requirements

• At least 3 years of hands-on experience in SEO, content marketing, digital marketing, or organic growth, ideally in B2B SaaS, technology, logistics, supply chain, or another complex B2B environment.
• Strong on-page SEO skills, including keyword and search-intent research, content optimization, internal linking, and organic performance measurement.
• Practical understanding of AEO, GEO, AI-search visibility, or LLM-driven discovery.
• Excellent B2B writing skills.
• Hands-on experience with WordPress, Google Search Console, GA4, and SEMrush, Ahrefs, or a comparable SEO platform.
• You use AI to do better work faster.
• You can turn a messy tracker, scattered data, and competing requests into a clear plan, keep work moving, and show what changed as a result.
• You can turn data, search findings, and technical issues into clear, practical recommendations.
• You can maintain at least four hours of overlap with U.S. Eastern Time business hours.