Posted 16 days ago
SEO & Website Optimization Specialist (SEO / GEO · Technical · Analytics)
@ Improvado
Remote in Canada
Overview
Improvado, an AI-powered marketing data platform, is hiring a full-time SEO and Website Optimization Specialist to own the performance of its website across search visibility, technical health and conversions. The role covers technical SEO, generative engine optimization for AI search, A/B testing and analytics, and works in the Eastern Time zone with a remote-first setup.
Responsibilities:
- Own technical SEO, Core Web Vitals and site architecture
- Optimize the site for AI search and generative engines
- Run A/B tests and improve conversion paths
- Build dashboards linking organic traffic to pipeline
- Guide messaging with search and on-site data
Requirements summary:
- 3+ years of SEO or website optimization with measurable results
- Strong technical SEO and web rendering knowledge
- Hands-on GEO or AI search optimization experience
- Strong GA4, Search Console and dashboard skills
- Ability to work Eastern Time hours
Tools & skills
Benefits mentioned
Source and dates
Employer career site / ATS feed · jazzhr
- Employer posting date
- 2026-10-21
- First seen by our source
- 2026-10-22
- Source record updated
- 2026-10-22
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Marketing |
| Experience | 3+ years |
| Hours per week | 40 (estimated) |
| Schedule | day |
| Travel | air: none · ground: none |
| Work setting | Home |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Improvado
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
Accelerate your business growth with marketing data you can finally trust.
Full company description
Improvado automates marketing reporting, enables informed budget decisions, and increases the ROI of marketing efforts. We help marketing teams streamline inefficient spreadsheet analytics and achieve deep insights into revenue generation. Improvado connects data across 500+ marketing and sales platforms to build a holistic picture of marketing performance. As an end-to-end analytics platform, Improvado handles everything, from data extraction and normalization to visualizing data in insightful dashboards. With Improvado, it’s easy to track the performance of your cross-channel efforts, calculate complex metrics such as CLV or CAC, attribute revenue to touchpoints, and recreate customer journeys. Want to learn more? Schedule a demo at www.improvado.io.
- LinkedIn followers
- 20,541
- People associated on LinkedIn
- 103
- Reported office locations
- 3919 30th St, San Diego, California 92104, US
- Business categories
- Data Integration
- Software
- Predictive Analytics
- Marketing
- Database
- Advertising
- Other recorded names
- Improvado
- Specialties
- All-In-One Reporting Platform
- Marketing Performance
- Visualization
- ETL
- Google Data Studio
- Digital Media
- Looker
- iPaaS
- Business Intelligence
- Dashboards
- Social Media
- Paid Advertising
- Analytics
- Growth Marketing
- Growth Hacking
- AI
- Marketing Analytics
- Data Extraction
- Data Transformation
- and Marketing Reporting
- Profile identifies a recruitment agency
- No
- Reported total investment
- 30,000,000
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Improvado automates marketing reporting, enables informed budget decisions, and increases the ROI of marketing efforts. We help marketing teams streamline inefficient spreadsheet analytics and achieve deep insights into revenue generation. Improvado connects data across 500+ marketing and sales platforms to build a holistic picture of marketing performance. As an end-to-end analytics platform, Improvado handles…
| Field | Value |
|---|---|
| Industry | Software Development |
| Company size | 51-200 employees |
| Headquarters | San Diego, California |
| Organization type | Privately Held |
| Year founded | 2015 |
| Specialties | All-In-One Reporting PlatformMarketing PerformanceVisualizationETLGoogle Data StudioDigital MediaLookeriPaaSBusiness IntelligenceDashboards |
| Open jobs on Jobsy | 2 |
| View page |
About Improvado
Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like Genentech, T-Mobile, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
We are looking for a technical specialist who owns the performance of the Improvado website end to end: how it is found (SEO and GEO), how fast and healthy it is, and how well it converts visitors into pipeline. This is an analytics-driven, hands-on role for someone who is as comfortable in Google Search Console, GA4, and the browser dev tools as in a keyword report. Because the website is our main product-facing marketing surface, you will also shape how the product is presented on it. In practice, the role covers part of what product marketing would otherwise do.
What You Will Do
Technical SEO and GEO
- Own the technical health of the site: crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture.
- Optimize the site for AI search (generative engine optimization): make Improvado understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines.
- Monitor visibility in both classic and AI search, and turn the findings into prioritized fixes.
Website optimization and conversion
- Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages).
- Plan and run experiments (A/B tests, template and layout changes, messaging tests) and measure their impact on conversions and pipeline.
- Work with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).
Analytics and measurement
- Build and maintain dashboards that connect organic and on-site behavior to leads, pipeline, and revenue.
- Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools.
- Analyze data to find growth opportunities, and report findings in clear, decision-ready form.
Product and messaging input
- Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy.
- Work with stakeholders so website content reflects ICP needs and the product’s value propositions.
What We Are Looking For
Must have
- 3+ years in SEO and/or website optimization, with measurable results in organic growth or conversion.
- Strong technical SEO skills and a good understanding of how websites are built, served, and rendered.
- Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast.
- Hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it.
- Strong analytics experience: GA4, Google Search Console, and BI or dashboard tools (Looker Studio, Superset, or similar). You build your own reports and draw conclusions from the data.
- Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents).
- Ability to work effectively with developers, designers, and marketers in a distributed team.
Nice to have
- B2B SaaS or marketing technology background.
- Experience with Webflow or a similar CMS, plus basic HTML/CSS and JavaScript.
- SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows.
- Experience with CRO and experimentation platforms.
- Exposure to product marketing, positioning, or messaging.
You are
- Analytical, curious, and driven by measurable outcomes.
- Self-directed and comfortable owning a channel without heavy supervision.
- A clear communicator across time zones.
What We Offer
- Remote-first environment
- Strong product/market fit: marketing data product for US-based enterprises
- 20 working days of PTO per year
- US holidays and additional days off
- Professional development reimbursement
Journal
Only you can see this. Kept on this device, and in your account when you sign in.