Posted 23 days ago
Social Media Coordinator
@ Mount Allison University
Sackville, New Brunswick
SIGNALS
Overview
Mount Allison University is hiring a full-time Social Media Coordinator to plan and create content for recruitment, brand and community engagement across major social platforms. The role also covers coordinating student content creators, monitoring interactions, reporting on analytics and training staff. Application review begins November 6, 2026, and only candidates already eligible to work in Canada should apply.
Responsibilities:
- Plan and execute social media content for recruitment and marketing
- Lead a monthly content calendar
- Coordinate student content creators and manage social media crises
- Monitor and respond to social media interactions
- Track analytics and report on KPIs
Requirements summary:
- Post-secondary education in communications, marketing or a related field
- 2-3 years of social media content creation experience
- Strong writing and editing skills
- Experience designing graphics and producing video
- Experience with Meta Business Suite, TikTok, LinkedIn and Canva or Adobe
- Experience with analytics reporting
Tools & skills
Source and dates
Source type not verified · apify-linkedin
- Employer posting date
- 2026-10-22
- First seen by our source
- 2026-11-14
- Source record updated
- 2026-11-14
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Marketing |
| Experience | 2+ years |
| Hours per week | 40 (estimated) |
| Travel | air: none · ground: none |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Encouraged to apply | Racialized people, Indigenous peoples, People with disabilities |
| Education | Bachelor’s degree (required) |
| Fields of study | communications, marketing, public relations, journalism, digital media |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Mount Allison University
| Field | Value |
|---|---|
| Open jobs on Jobsy | 4 |
Job description
Position description
The Social Media Coordinator will play a pivotal role in enhancing the university's recruitment efforts, online presence and engaging with the diverse community through various social media platforms. This position requires a creative and strategic individual with a passion for storytelling, community building, and higher education.
Position Responsibilities
Planning & Collaboration
Application materials will be collected for recruitment purposes only and handled in accordance with the University’s privacy and records management practices. If you experience any difficulty accessing the link, please contact [email protected] for assistance. Review of applications will begin on November 6, 2026.
Submit Résumé and Cover Letter
Mount Allison is committed to diversity and inclusiveness. We encourage applications from members of racialized communities, Indigenous persons, persons with disabilities, and persons of all sexual and gender identities. We seek candidates with qualifications and knowledge to contribute specifically to the further diversification of our campus community.
At Mount Allison, we are committed to ensuring your interview experience is as comfortable and accessible as possible. If you require any accommodations or adjustments during the interview process, please do not hesitate to inform us. Your needs are important to us, and our dedicated team is here to support you by reaching out to People and Culture at [email protected]
Visit our website at www.mta.ca/employment for other employment opportunities at Mount Allison University or to register to receive e-mail notification of new opportunities.
The Social Media Coordinator will play a pivotal role in enhancing the university's recruitment efforts, online presence and engaging with the diverse community through various social media platforms. This position requires a creative and strategic individual with a passion for storytelling, community building, and higher education.
Position Responsibilities
Planning & Collaboration
- Plan, create, and execute social media content aligned with university recruitment initiatives, and marketing goals
- Lead the planning and execution of a monthly content calendar
- Coordinate with student content creators, including assigning content needs, reviewing submissions, and supporting alignment with brand standards
- Work closely with university departments, student organizations and other stakeholders to gather content and promote various recruitment initiatives
- Collaborate with the university’s media coordinator to address and manage any potential social media crises
- Develop and curate engaging content for university social media channels including but not limited to Facebook, Instagram, TikTok, YouTube Shorts and LinkedIn
- Create visually appealing graphics, short-form videos, and other multimedia content to effectively communicate university messages
- Stay updated on social media trends, accessibility requirements, platform updates and best practices to ensure the university’s social media strategy remains innovative and effective
- Uphold and enforce brand guidelines across all social media platforms to maintain a consistent and professional university image
- Foster meaningful interactions with the prospective and current students, the university community, alumni, and other stakeholders
- Monitor and respond to comments, messages, and mentions on social media platforms, ensuring a positive and informative online experience
- Track and analyze social media metrics to assess the performance of campaigns and content
- Provide regular reports on KPIs and other insights for continuous improvement
- Provide social media training and support to university staff, faculty, and student groups to ensure a cohesive and coordinated online presence
- Post-secondary education in communications, marketing, public relations, journalism, digital media, or a related field
- 2-3 years of experience in social media content creation preferably in a higher education setting
- Strong writing, editing and communications skills
- Experience designing social media graphics and producing videos
- Experience with Meta Business Suite, TikTok, LinkedIn, Canva/Adobe tools, or similar
- Proven record of growing an organizations social media presence rooted in data
- Experience with analytics reporting
- Strong judgment and professionalism in public-facing communications
- Ability to manage multiple priorities and deadlines
- Familiarity with higher education, student recruitment, or youth audiences preferred
Application materials will be collected for recruitment purposes only and handled in accordance with the University’s privacy and records management practices. If you experience any difficulty accessing the link, please contact [email protected] for assistance. Review of applications will begin on November 6, 2026.
Submit Résumé and Cover Letter
Mount Allison is committed to diversity and inclusiveness. We encourage applications from members of racialized communities, Indigenous persons, persons with disabilities, and persons of all sexual and gender identities. We seek candidates with qualifications and knowledge to contribute specifically to the further diversification of our campus community.
At Mount Allison, we are committed to ensuring your interview experience is as comfortable and accessible as possible. If you require any accommodations or adjustments during the interview process, please do not hesitate to inform us. Your needs are important to us, and our dedicated team is here to support you by reaching out to People and Culture at [email protected]
Visit our website at www.mta.ca/employment for other employment opportunities at Mount Allison University or to register to receive e-mail notification of new opportunities.
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