Social Media Coordinator

ABOUT GOWLING WLG

At Gowling WLG, our commitment to excellence begins with our people. As an international law firm with offices in Canada, the U.K., Europe, the Middle East, and Asia, we’re proud to recruit and retain top talent who bring energy, insight, and a singular focus on delivering exceptional experiences – for our clients and each other.

We’re intentional about building a workplace that’s both high-performing and supportive, ensuring that everyone is empowered to do their best work and reach their full potential. Our culture is grounded in our shared values: Raise the Bar, Embrace Differences, and Thrive Together. These values shape how we collaborate, lead, and succeed – across teams, time zones, and career paths.

Whether you’re pursuing a role in law or business services, explore what’s possible and make your mark with Gowling WLG.

PROFILE

We are seeking a creative, highly organized and digitally savvy Social Media Coordinator to help bring Gowling WLG’s brand, people and ideas to life across social media in Canada. As a member of the Business Development & Marketing group, you’ll help turn requests, ideas, insights and Firm moments into coordinated content that captures attention and connects with the audiences that matter to us.

Supporting the Social Media team, you’ll play an important role in bringing our day-to-day visibility and social presence to life. From coordinating the content calendar and drafting engaging copy to organizing creative assets, publishing content and supporting campaigns and employee advocacy, you’ll help keep our social channels active, engaging and desirable.

This position can be based in any of our Ontario offices (Ottawa, Toronto, Hamilton and Waterloo Region) and requires hybrid office attendance.

RESPONSIBILITIES

Content and Campaigns

• Coordinate incoming social media requests, creative assets and approvals, and maintain the integrated social media calendar to support timely publishing across the Firm.
• Draft, edit and adapt social copy for different audiences, platforms and formats, including opportunities to repurpose existing content into videos, graphics and carousels.
• Support setup of organic and paid social campaigns, in addition to the employee advocacy program by updating relevant content, assisting with platform coordination, and providing ongoing participant support and engagement.
• Assist with day-to-day social media platform administration, publishing tools, and content libraries.
• Contribute to and support social and campaign ideation as needed.

Community & Reputation Management

• Monitor comments, direct messages, mentions and other audience interactions across Firm social channels.
• Respond or engage where appropriate and escalate sensitive, reputational or client-related matters according to established processes.

Analytics, Reporting & Optimisation

• Support regular reporting and dashboards by gathering, validating and organizing social performance data, and highlight notable performance trends.
• Support A/B testing and campaign optimization across copy, creative, formats and audiences.
• Help prepare post-mortems to support a data-based approach to impact assessments.
• Monitor market and industry social activity, proactively sharing with leaders and stakeholders.
• Regularly research and stay on top of social media best practices, trends, platforms and opportunities to infuse new ideas and keep Gowling at the forefront of social.

Stakeholder & Team Support

• Work collaboratively with colleagues across BD & Marketing to support social activation of Firm campaigns, thought leadership, media coverage, events, market recognition, recruitment and other initiatives.
• Assist lawyers and professionals with social media requests, content sharing, and amplification, in addition to updating and optimizing their profiles.
• Build strong working relationships across the Firm and team, always providing responsive, service-oriented support.

WHAT SUCCESS LOOKS LIKE

• Social content is accurate, engaging, timely, accessible, on-brand and published consistently and on schedule across our priority platforms.
• The social content calendar is well organized, current and aligned to Firm priorities, market developments and timely opportunities, with new and proactive ideas brought forward for consideration.
• Legal professionals and BD & Marketing colleagues receive responsive, practical support with social media requests, approvals and deliverables to bring their stories, insights and initiatives to social audiences in a timely and creative manner.
• The Manager, Social Media, can rely on strong day-to-day coordination, attention to detail and follow-through across the social program.

QUALIFICATIONS

• Post-secondary education in marketing, communications, journalism, digital media or a related field.
• 2+ years of experience in social media, digital marketing, communications or content marketing, preferably in a B2B, corporate or professional services environment.
• Excellent writing, editing, proofreading and presentation skills, with the ability to turn complex information into clear, engaging and concise social content.
• Strong understanding of major social platforms, particularly LinkedIn, Instagram and YouTube, and how content and audiences differ across platforms.
• Familiarity with social media management and analytics tools like Sprout Social, Hootsuite, Meltwater or similar platforms.
• Familiarity with paid social media and platform advertising tools, with an interest in developing deeper expertise.
• Highly organized with excellent attention to detail and the ability to coordinate multiple requests, deadlines and stakeholders simultaneously.
• Curious, creative, and collaborative, with a can-do service-oriented approach and enthusiasm for social media and digital trends.
• Experience pulling and interpreting data and analytics to make suggestions, comment on performance and better outputs.
• Proactive, dependable and comfortable working in a fast-paced environment where priorities can change quickly, in addition to working both independently and as a collaborative team member.

WHAT WE OFFER

• Opportunity to help shape the digital voice of a leading international law firm.
• A collaborative, inclusive, and growth-oriented environment.
• Professional development, mentorship, and career progression support.
• Competitive compensation and benefits.

BENEFITS/PERKS

Gowling WLG’s total rewards program is designed to foster a culture where high performance and personal well-being go hand-in-hand. We support your career and life with:

• 100% employer-paid health, dental, and mental health coverage, plus an annual lifestyle spending allowance
• Benefits coverage for Firm members and their dependents from day one!
• 15+ vacation days and hybrid work flexibility
• Parental leave top-up for 26 weeks (after 12 months of full-time employment)
• Group Retirement Savings Plan with employer match
• Financial protection through short & long-term disability, life, accident & critical illness insurance
• Employee & Family Assistance Program, guided CBT, and an internal network of 120+ trained Mental Health First Aid responders
• Recognition awards, appreciation events, and a supportive, collaborative work culture
• Perks and preferred pricing programs, referral bonuses and more

The starting range for this role is $55,000 to $68,000. Starting salary will be determined based on an applicant’s individual skills, competencies and unique qualifications. Gowling WLG employees have the potential to exceed this range based on tenure and performance.

This position is currently vacant and is open to both internal and external candidates. Gowling WLG is recruiting for this role to support ongoing firm needs and team operations.

This employer may use tools within our applicant tracking system that include artificial intelligence–supported features, such as automated candidate matching. These tools do not make hiring decisions; all screening, assessments, and selections are reviewed and completed by human recruiters and hiring managers.

Gowling WLG is dedicated to building a diverse and inclusive workplace. If you are in need of accommodation or support at any time during the recruitment process, please let us know.