Sr. Digital Performance Marketing Manager

Come As You Are

Your gender, your beliefs, your love life, your skin, your abilities — all of it belongs here.

At Fittes, we celebrate diversity of background and diversity of thought. We are progressive, open-minded, and intentional about building a team that reflects different perspectives. That’s what pushes us to think differently and outperform our competitors.

If you’re excellent at what you do and committed to doing the work well, we welcome you, exactly as you are.

Don’t meet every single requirement? Research shows that women and people of colour are less likely to apply unless they meet 100% of the qualifications. If you’re excited about this role but don’t check every box, we encourage you to apply anyway. Tell us why you’re the right fit. You might be exactly who we’re looking for.

Compensation Range

$130,000 - $140,000
*The posted salary range is typical for this position. The final agreed upon salary may vary based on factors such as job-related knowledge, skills and experience.

Hybrid Model

3 days in + 2 days WFH

About Fittes

At Fittes, we’re on a mission to make the mundane exciting. We elevate unloved products with fresh design, bringing a new-school approach to an old-school industry. We’re a dynamic, female-owned-and-led product design company in Toronto experiencing exciting growth. We’re a team of disruptors driven by ambition, creativity, and accountability.

Collaboration, humility, and intentionality define our work environment, and our team’s results speak for themselves.
Curious about our work? We started with the first modular air register designed to customize to any surface, and have since expanded into multiple product categories. We’re a team focused on building something extraordinary and long-lasting, for both our customers and our people. See more on our Instagram, Glassdoor and website!

The Opportunity

This is a working-manager role for someone who wants to own the number, not just report on it.

Paid media is one of the biggest engines of growth at Fittes. We run a multi-million-dollar paid program across direct-to-consumer, retail media and influencers in the U.S. and Canada. We need a leader who will make every dollar work harder: set the channel strategy, hold ROAS and CAC to target, plan spend against inventory, launches and the forecast, and build a team that doesn’t need you in every decision.

You’ll set direction and still get into the accounts yourself. When performance dips, we expect you to know why before anyone asks, and to come with options, not just a diagnosis.

To be clear about scope: you own strategy inside paid media. Overall marketing and brand strategy sit with the Director of Integrated Marketing, who you’ll report to. If you want to set the vision without ever touching an ad account, this isn’t your role.

You’ll lead two people: our Paid Media Buyer and our Influencer + Paid Creative Marketing Lead.

What you’ll own:

Direct-to-Consumer Paid Performance, U.S. + Canada [25%]

• Own D2C paid strategy and budget allocation across Google Ads (Search, Shopping, PMax, YouTube), Meta and TikTok, and deliver Shopify sales to target in both markets
• Hold Shopify ROAS and first-order CAC to target, and scale both markets without giving up efficiency
• Stay ahead of Meta creative fatigue by tracking ad quality and refresh cadence, and act before performance drops
• Build and launch lead-generating campaigns for our Trades and Regional Retail programs
• Approve the campaign plans your Buyer builds, while they own day-to-day build and optimization

Influencer & Creator Program [20%]

• Take our influencer program from “working” to “formalized”: platform live, process established, reporting you trust
• Grow influencer views and engagement year over year, within budget, while managing cost per engagement
• Own creator contracting, whitelisting windows and invoice timing so spend lands in the right period

Team Leadership & Development [15%]

• Build a paid team where your people own planning, analysis and scheduling, and you’re never the bottleneck
• Coach monthly against each person’s scorecard, and grow the number of campaigns the team runs on their own
• Set clear decision rights and hold everyone (yourself included) to their commitments
• Define hiring criteria and succession for paid roles

Planning, Budget & Cross-Functional Partnership [15%]

• Finance: keep the forecast within agreed variance, and flag spend or performance risks 30+ days ahead
• Brand: deliver clear, on-brand creative briefs early, with the brief calendar a month out
• Product and Operations: have launch media plans ready far before launch, aligned with inventory
• Sales: support paid initiatives for new and existing retail partners
• Own the U.S. + Canada growth plan, with both markets launched on schedule and ROAS at target

Leadership, Culture & Values [15%]

• Bring more than two options to every decision
• Partner with your manager in a way that leaves them feeling supported

Retail Media, Marketplace & New Channels [10%]

• Be accountable for paid ROAS on Amazon (U.S./CA), Home Depot (U.S./CA), Walmart (U.S.) and Costco (CA), working alongside the marketplace account managers who own those relationships
• Bring D2C learnings into retail media through a monthly sync and a live cross-channel ROAS report
• Test, prove and scale new paid revenue streams like TikTok Shop and Amazon Affiliates

You’re a good fit if you:

• Have 8+ years in paid media for physical-product brands across eCommerce, D2C and retail
• Have 2+ years directly managing and developing paid media people in-house. Agency account leadership is valuable, but it isn’t the same thing, and this role needs someone who has grown a team
• Have owned a multi-million-dollar paid budget and scaled it profitably across more than one market (U.S. + Canada is a big plus)
• Have hands-on retail media experience: Amazon plus at least one of Home Depot, Walmart, Costco or Lowe’s
• Have built or scaled an influencer or creator program, including budget, contracts and performance reporting
• Have launched paid plans for new products alongside inventory, supply chain and product teams
• Forecast accurately and raise misses early. You’d rather deliver bad news in week one than a surprise in week six
• Want direct feedback, give it just as directly, and do your best work in a fast-growing, lean team

Tech stack

• Google Ads: Search, Shopping, PMax, YouTube (Advanced)
• Meta Ads and TikTok Ads (Advanced)
• Retail media networks: Amazon, Home Depot, Walmart, Costco, Lowe’s (Advanced)
• Google Analytics (Advanced)
• Google Suite / Microsoft Office Suite (Advanced)
• Attribution platforms, e.g., Northbeam (Intermediate)
• Shopify (Intermediate)
• ERP systems (Intermediate)
• AI tools for analysis, reporting and creative testing (Intermediate)

What’s in it for you?

We’re not for everybody – and we like it that way. If mediocrity isn’t your jam, here’s what we can offer you in return for your hard work and discipline:

• Real ownership of a multi-million-dollar paid program and the team that runs it
• Joining a high performing, fast-growing team driven by ambition
• Pay-for-performance profit-sharing bonus structure
• Super-immersive learning environment and the opportunity to develop your career with us, if you can keep up
• Flexible and inclusive benefits including HSA
• Employee Stock Option Plan
• Hybrid work structure - we are committed to 3 days in office
• Open concept, bright, dog-friendly office vibe (our furry friends can’t wait to meet you!)
• Strict “No email/slack on phones” policy and “No email/slack outside of office hours” policy — we value our personal time and are committed to protecting this for our team members.
• Fully stocked kitchen with snacks and fresh fruit