Sr. Sales Representative

The Opportunity

We are conducting a confidential search on behalf of an established agricultural and produce business seeking an experienced sales professional with a background in wholesale fresh-market potatoes and produce.

This is an opportunity for an industry professional who understands the wholesale produce market, has established customer relationships, and can identify and develop new business opportunities across domestic and international markets.

The successful candidate will play an important role in managing and expanding existing customer relationships while developing new business, increasing sales volumes and contributing to the continued growth of the organization.

The ideal candidate will bring a combination of industry knowledge, commercial sales experience and established relationships with wholesale buyers, distributors, retailers, brokers or importers. Experience in fresh-market potato sales is particularly important.

Confidentiality is essential throughout this recruitment process. Further details about the organization will be shared directly with qualified candidates as the process progresses.

Key Responsibilities

Wholesale Sales & Account Management

• Manage and develop existing wholesale customer accounts, identifying opportunities to increase sales volumes and strengthen long-term business relationships.
• Maintain regular communication with customers to understand purchasing requirements, market needs and future opportunities.
• Develop customer-specific sales strategies to maximize account growth and profitability.
• Negotiate pricing, sales volumes, product specifications and commercial terms.

Business Development & Market Expansion

• Identify, pursue and secure new wholesale sales opportunities across domestic and international markets.
• Leverage established industry relationships and networks to generate new business.
• Build relationships with produce distributors, wholesalers, retailers, brokers, importers and other key industry buyers.
• Explore opportunities to expand the organization's customer base and market presence.
• Develop new sales channels and identify opportunities in emerging or underserved markets.

Market Knowledge & Commercial Strategy

• Monitor wholesale potato and produce market conditions, pricing trends, supply availability and seasonal fluctuations.
• Maintain an understanding of customer demand, competitor activity and broader industry developments.
• Identify opportunities to maximize sales volumes while maintaining competitive pricing and profitable margins.
• Provide market feedback and sales insights to support business planning and commercial decisions.

Internal Coordination & Customer Service

• Work closely with internal teams responsible for procurement, product availability, packing, quality control and logistics to ensure customer requirements are met.
• Coordinate customer orders, product specifications, delivery schedules and other sales-related requirements.
• Maintain strong customer service standards and proactively address any issues or concerns.
• Ensure effective communication between customers and internal operations throughout the sales process.

Qualifications & Experience

• Proven experience selling wholesale fresh-market potatoes and produce is essential.
• Established relationships within the wholesale produce industry, ideally with buyers, distributors, brokers, retailers or importers.
• Demonstrated success managing and growing existing customer accounts.
• Experience developing new business and securing new wholesale customers.
• Strong understanding of produce pricing, supply and demand, seasonality, product quality and market dynamics.
• Experience negotiating sales volumes, pricing and commercial agreements.
• Knowledge of domestic and export markets, produce distribution and related logistics.
• Excellent communication, negotiation and relationship-building skills.
• Commercially minded, with the ability to balance sales volume, customer requirements and profitability.
• Self-motivated, entrepreneurial and comfortable working independently in a fast-paced industry.
• Strong organizational skills and the ability to manage multiple customer relationships and sales opportunities simultaneously.

Compensation & Opportunity

The compensation package will include a competitive base salary plus commission, with the overall package determined by the successful candidate's experience, industry relationships, existing customer connections and demonstrated ability to generate and grow profitable business.

Candidates bringing an established network of wholesale buyers, experience managing significant customer accounts and the ability to generate new sales opportunities may be considered for a compensation package reflective of the additional value and business potential they bring to the organization.

This is an opportunity for an established produce sales professional to leverage their industry knowledge and relationships while playing an important role in the continued growth of an established agricultural business.

Confidential Expression of Interest

Qualified candidates are invited to submit their resume for confidential consideration.

All inquiries and expressions of interest will be handled with the utmost discretion. The identity of the hiring organization and further details regarding the opportunity will be shared directly with qualified candidates at the appropriate stage of the recruitment process.