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Territory Sales Manager

@ Frind Estate Winery

Calgary, Alberta

Full-time
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SIGNALS

Responsibilities:

  • Services existing accounts and sign-up new accounts in set territory.
  • Makes outbound calls to potential and existing customers in person, by telephone or e-mail to sell Frind Estate wines to increase sales.
  • Provides product demos on request to qualified customers.
  • Completes demonstrations that are accurate, thorough, and timely.
  • Maintains accurate, complete, and timely sales information.
  • Overcomes business and technical objections of prospective customers.

Requirements summary:

  • Determines delivery dates to customer based on knowledge of Frind Winery Ltd. production and delivery schedules.
  • Skills and Qualifications:
  • Minimum of 2 years of outside sales and/or territory sales representative experience.
  • Experience in all aspects of liquor sales, including growth strategies, distribution channel management, account development, and business planning.
  • Experience working with chain stores and central buyers
  • Minimum WSET 2 and Pro Serve Certifications.
Source and dates

Source type not verified · apify-linkedin

Employer posting date
2026-11-12
First seen by our source
2026-11-14
Source record updated
2026-11-14

These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.

Frind Estate Winery

FieldValue
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Job description

Territory Sales Manager, Calgary-South

We are seeking a Territory Sales Manager to join our team and represent the Frind Estate brand in the South Calgary territory. This role is responsible for maintaining existing partnerships while identifying, qualifying, and developing new business opportunities to drive sales growth. The Territory Sales Manager will build and strengthen relationships with partner buyers and category managers, promote our brand, and follow up on prospective accounts and leads to achieve sales objectives.

Responsibilities

  • Services existing accounts and sign-up new accounts in set territory.
  • Makes outbound calls to potential and existing customers in person, by telephone or e-mail to sell Frind Estate wines to increase sales.
  • Provides product demos on request to qualified customers.
  • Completes demonstrations that are accurate, thorough, and timely.
  • Maintains accurate, complete, and timely sales information.
  • Overcomes business and technical objections of prospective customers.
  • Addresses customer concerns in a professional, productive, and timely manner.
  • Handles inbound sales calls to convert calls into sales.
  • Determines delivery dates to customer based on knowledge of Frind Winery Ltd. production and delivery schedules.
  • Investigates and resolves professionally customer complaints regarding deliveries.
  • Attends trade shows as necessary as it is productive and contributes to increased sales.
  • Analyzes the effectiveness of sales programs; recommends and implements changes based on findings.
  • Develops, manages, and nurtures new business accounts and partnerships to accomplish profit and volume goals.
  • Updates CRM system with notes from account meetings daily.
  • Completes other duties as necessary.

Skills and Qualifications:

  • Minimum of 2 years of outside sales and/or territory sales representative experience.
  • Experience in all aspects of liquor sales, including growth strategies, distribution channel management, account development, and business planning.
  • Experience working with chain stores and central buyers
  • Minimum WSET 2 and Pro Serve Certifications.
  • Some post secondary education.
  • Valid Drivers License with a reliable vehicle is required.
  • Frequent travel throughout the territory is required.
  • Must be able to lift 45 lbs (i.e.: a case of wine) as required.
  • Strong knowledge of retail and/or wholesale sales principles, methods, practices, and techniques.
  • Solid negotiation and conflict resolution skills.
  • Excellent teamwork and team building skills.
  • Build and maintain lasting relationships with corporate departments, key business partners, and customers.
  • Knowledge of cost analysis, fiscal management, and budgeting techniques.
  • Strong problem identification and problem resolution skills.
  • Strong written and verbal skills.
  • Ability to work independently with minimal supervision, as well as within a collaborative working environment.
  • Ability to work occasional evenings and weekends as needed.
  • Ability to be flexible and adaptable to excel with new market trends.
  • Ability to coordinate and organize meetings, exhibits, and other events.
  • High level of proficiency with the following software packages: Google Sheets, Word, Online CRM systems, Mile IQ and Sales Portals.
  • Ability to conduct presentations and meetings.

Why Work for Us?

  • Join a team of dedicated individuals who are passionate about wine and committed to excellence in every aspect of our operations.
  • We embrace innovation and creativity in everything we do, from winemaking techniques to customer experiences.
  • Our commitment to excellence runs through everything we do, from vineyard management to customer service.

What we offer

The pay range for this position is $60,000 to $65,000 per year along with the potential of earning a quarterly bonus.

It is not typical for an individual to be hired at the top of the range for their role. Actual placement within range will be contingent upon several factors, including but not limited to the candidate’s qualifications, education, experience, internal equity, and alignment with market data.

Benefits:

  • Dental care
  • Discounted or free food
  • Extended health care
  • Paid time off
  • Store discount

Schedule:

Monday to Friday; occasional evenings and weekends as needed.

** Applicants must reside in the Calgary, AB area or have the ability to relocate for the position.

** Applicants must be eligible to work in Canada

Apply Today!

Please submit your most recent resume and cover letter outlining your qualifications and interest in the role to [email protected]. Be sure to include your location, phone number, and personal email so we can connect with you.

We look forward to meeting you!

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