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Posted 8 days ago

Area Vice President, Sales, Financial Services - CANADA ENTERPRISE

@ salesforce.com Canada Corporation

Toronto, Ontario

HybridFull-time12+ years experience
Apply now
SIGNALS

Overview

Salesforce is hiring an Area Vice President, Sales, Financial Services for its Canada Enterprise business. The role leads a sales organization including Regional Vice Presidents and Account Executives, sets the customer acquisition strategy, and drives revenue and bookings growth. Ontario-based base salary is CAD 249,000 to 299,000 annually, excluding bonus, incentives, equity and benefits.

Responsibilities:

  • Set and implement Canada Financial Services sales strategy
  • Lead sales organization including RVPs and Account Executives
  • Set and execute customer acquisition strategy for revenue growth
  • Maintain key customer relationships in Financial Services
  • Manage sales process and funnel metrics

Requirements summary:

  • 1st or 2nd line leadership in strategic sales
  • 12+ years software or applications sales, selling to CxO level
  • Deep Financial Services industry expertise
  • Consistent quota and revenue overachievement
  • Degree or equivalent relevant experience required

Tools & skills

Source and dates

Employer career site / ATS feed · workday

Employer posting date
2026-10-29
First seen by our source
2026-10-08
Source record updated
2026-10-30

These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.

Job details

SeniorityExecutive
DepartmentSales
Experience12+ years
Manages peopleYes
Hours per week40 (estimated)
Work settingOffice
PositionMostly sitting
Physical demandsphysical low · computer high
LanguagesEnglish
EducationBachelor’s degree (required)

Summary and details written by AI from the posting; the employer’s posting is the authority.

salesforce.com Canada Corporation

FieldValue
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Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Sales

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience

Salesforce is seeking a transformational Area Vice President, Sales, Financial Services - CANADA ENTERPRISE to serve as a key member and business leader to the Sales Leadership Team. This Area Vice President will be responsible for inspirational sales leadership and management of growth within the Financial Services Business Unit (Enterprise) in Canada, through rapidly growing top-line revenues and driving new business through the implementation of scalable, repeatable, structured systems and processes.

Additionally, this leader will serve as a strong Business Leader, Customer Partner, and Talent Multiplier, and will have the personal drive and commitment to both understand and successfully navigate a fast-growing, global company striving towards continued market domination in an evolving marketplace.

What You'll Actually Be Doing

  • Will help to set and implement Salesforce’s Canada Financial Services sales strategy. This executive will assume the leadership of a growing sales organization including Regional Vice Presidents (RVP), and Account Executives (AE) to help steer complex deal transactions
  • Set and execute an ambitious customer acquisition strategy to generate growth in revenue and bookings
  • Maintain key customer relationships and develop and implement strategies for expanding the Canadian Enterprise customer base within the Financial Services industry
  • Maintain strong reporting and accountability against numbers, driving to exceed quotas, while developing and managing motivating incentive tools
  • Act as a strategic thought leader and advisor to the SVP, Financial Services
  • Work closely with functions and other executives across the organization to establish and develop a strong and collaborative partnership to ensure continued success
  • Manage the overall sales process, set appropriate metrics for sales funnel management
  • Plan and manage at both the strategic and operational levels


You're Our Person If...

  • 1st or 2nd line leadership experience leading teams in strategic sales
  • Deep industry expertise in the Financial Services sector
  • Consistent overachievement of quota and revenue goals
  • Solid track record of recruiting, developing, and retaining high performing sales organizations
  • 12+ years in software and/or applications sales (ideally in a CRM, ERP and/or otherwise relevant software company), selling primarily to the CxO level
  • Proven ability to drive transformational change across a large organization: understands the drivers of how to change a culture, assess performance, continuously refresh a sales organization and build capability
  • Excellent operational and analytical abilities
  • Consistent track record of building satisfied, loyal and referenceable customers
  • Dynamic and strong sales execution mindset with a passion for a fast-paced growing environment
  • Shown success working within a highly matrixed organization and establishing relationships across all functions
  • Champions diversity of team, thought, and opinion with a demonstrated ability to work effectively and collaboratively with diverse team members
  • Degree or equivalent relevant experience required. Experience will be evaluated based on theValues & Behaviors for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)


Even Better If...

  • Experience selling cloud based enterprise applications is strongly preferred

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.For Ontario-based roles, the base salary hiring range for this position is CAD 249,000 to CAD 299,000 annually.The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.This posting is to fill a vacancy on our team, unless otherwise noted.

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