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Posted 12 days ago

Assistant Sales Manager - Waterloo Honda

@ AutoCanada Inc.

Waterloo, Ontario

3+ years experience
Apply now
SIGNALS

Overview

AutoCanada Inc. is hiring an Assistant Sales Manager for Waterloo Honda in Waterloo, Ontario, a full-time, commission-only role. The role drives new and pre-owned vehicle sales through sales planning, team leadership, marketing input and lead conversion. It requires 3-5 years of automotive dealership sales management experience.

Responsibilities:

  • Set and deliver monthly and annual new and pre-owned vehicle sales goals
  • Build and run sales plans for the team
  • Contribute to dealership marketing and advertising initiatives
  • Convert iLeads to sales and monitor team performance metrics
  • Build client relationships and curate the client experience

Requirements summary:

  • 3-5 years of automotive dealership sales management experience
  • Some leadership experience
  • Strong people management and coaching skills
  • Dealership accounting, budgeting and expense management knowledge
  • Negotiation and conflict resolution skills
  • Knowledge of Ontario provincial safety code for dealerships

Tools & skills

Benefits mentioned

Employee assistance
Source and dates

Employer career site / ATS feed · adp

Employer posting date
2026-10-26
First seen by our source
2026-10-26
Source record updated
2026-11-07

These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.

Job details

SeniorityManager
DepartmentSales
Experience3+ years
Manages peopleYes
Hours per week40 (estimated)
Travelair: none · ground: none
Work settingStore, Office
PositionSitting and standing
Physical demandsphysical low · computer moderate
LanguagesEnglish
EducationCollege diploma (preferred)
Fields of studyrelated discipline

Summary and details written by AI from the posting; the employer’s posting is the authority.

AutoCanada Inc.

Saved company profile

Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.

Full company description

AutoCanada’s Canadian Operations segment operates 64 franchised dealerships across multiple provinces, along with three independent used-vehicle dealerships and 16 stand-alone collision centres within its group of 32 collision centres. In 2024, the Canadian dealerships sold approximately 85,000 new and used retail vehicles, with the collision centres providing opportunities to retain customers at every touchpoint within the automotive ecosystem. AutoCanada’s U.S. Operations segment, operating as Leader Automotive Group, includes 13 franchised dealerships in Illinois, offering a full range of new and pre-owned vehicles along with complementary automotive services tailored to the regional market. Join the ride! www.autocan.ca/ac-careers

LinkedIn followers
40,867
People associated on LinkedIn
1,961
Reported office locations
  • 15511 123 Avenue NW, 200, Edmonton, Alberta T5V 0C3, CA
Business categories
  • Automotive
Other recorded names
  • AutoCanada Inc.
  • AutoCanada
Specialties
  • Vehicle Sales
  • Customer Service
  • Automotive Parts and Service
  • Community
  • Autobody
  • Collision Repair
  • Automotive
  • and Vehicle Repair
Profile identifies a recruitment agency
No
Reported total investment
3,010,663,058

Currency and observation date were not supplied; this is not a current valuation or a funding round.

AutoCanada’s Canadian Operations segment operates 64 franchised dealerships across multiple provinces, along with three independent used-vehicle dealerships and 16 stand-alone collision centres within its group of 32 collision centres. In 2024, the Canadian dealerships sold approximately 85,000 new and used retail vehicles, with the collision centres providing opportunities to retain customers at every touchpoint…

FieldValue
IndustryMotor Vehicle Manufacturing
Company size5,001-10,000 employees
HeadquartersEdmonton, Alberta
Organization typePublic Company
Year founded2006
SpecialtiesVehicle SalesCustomer ServiceAutomotive Parts and ServiceCommunityAutobodyCollision RepairAutomotiveand Vehicle Repair
Open jobs on Jobsy186
LinkedInView page
Job description

Join the ride!

Position: Assistant Sales Manager
Dealership: Waterloo Honda
Location: Waterloo, Ontario
Classification: Full Time, Immediate Hire

Waterloo Honda is proud to be a part of the AutoCanada dealership network. AutoCanada is the largest Canadian owned and publicly traded automotive dealer group operating in Canada and the US. We are innovative, data-driven and our commitment to our Team Members, customers and operational excellence fuels our success.

We find opportunities to reward high-performers regularly and are looking for managers that empower and motivate their teams to do their very best. We want someone whose values align with our own and can support our people-driven culture of learning and continuous development. Working here is fast-paced, non-stop, and a little unpredictable—and we love it.

Your area of focus.

This role focuses on driving sales performance for new and pre-owned vehicles through strategic planning and team leadership. The successful candidate will implement marketing initiatives, ensure high conversion rates from leads to sales, and foster strong client relationships while maintaining a compliant and safe work environment. A minimum of 3-5 years in automotive sales management and strong interpersonal skills are essential for achieving both financial results and team development goals.

What drives your day-to-day?

  • Execute the established the short, medium, and long-term sales objectives for new and pre-owned vehicle sales
  • Develop and implement sales plans for your team to enable achieving monthly and annual goals
  • Contribute ideas to and participate in the development and implementation of the dealership’s marketing and advertising initiatives
  • Be accountable for ensuring the successful conversion of iLeads to sales
  • Monitor performance metrics related to your team including sales and customer experience metrics
  • Develop and maintain relationships with our valued clients to further promote the dealership’s brand within the market
  • Assist in the development and implementation of strategies for growth
  • Curate an exceptional client experience
  • Develop a strong team to fully execute on the sales strategy for dealership
  • Develop and encourage strong working relationships with all associates and stakeholders
  • Deliver on financial results while ensuring compliance with company policies and corporate governance
  • Promote professional development within a team environment ensuring associates are held accountable
  • Lead, demonstrate and champion a healthy and safe work environment ensuring that all safety standards, policies, procedures and compliance requirements are communicated, implemented and followed
  • Other duties as assigned

What are the must-haves…

  • A minimum of 3-5 years of experience in automotive dealership sales management
  • Post-Secondary education in a related discipline would be considered an asset
  • Must have some experience in a leadership role
  • Strong understanding of dealership accounting practices, budgeting and expense management
  • Ability to be professional and deliver exceptional service to clients
  • Excellent people management skills such as leadership, team development, interpersonal, coaching, mentoring, and supervisory skills
  • A well-defined sense of diplomacy, including negotiation and conflict resolution skills
  • Excellent verbal/written communication combined with the ability to interact and gain the support of senior leadership and other decision makers
  • Strong organizational and time management skills
  • Ability to manage priorities, perform a variety of tasks and meet required deadlines and targets
  • A person of high integrity who is trusted by others and consistently honors their commitments
  • Detail oriented, self-motivated and resourceful
  • Results-driven and career focused individual with an entrepreneurial spirit and a strong desire to be successful
  • Experience using CRM systems or other automotive software systems would be considered an asset
  • Understanding of Provincial Safety code requirements for dealerships

The Perks.

  • Competitive Compensation and Benefits Package
  • Employee Vehicle Purchase & Service Plans
  • Employee and Family Assistance Programs
  • Company-wide appreciation events and contests throughout the calendar year
  • Professional development and the opportunity to grow your career

And those are just the basics. We strive every day to create a workplace culture that embraces diversity and inclusivity, ensures fairness and equal opportunities, and fosters a sense of belonging for all Team Members. As an equal opportunity employer, we actively support everyone in expressing themselves and reaching their full potential.

Compensation

The expected range of compensation for this position is $90,000 – $125,000 Commission — No base. This position is entirely commission-based and the expected compensation range reflects potential earnings based on historical performance and market conditions. Actual earnings will vary depending on individual performance, sales results, and other factors. No minimum or guaranteed level compensation is provided.

Can you picture yourself here already?

We hope so. It’s equally as important that you choose us as we choose you. Take a sneak peek at what we think makes this one of the best workplaces around.

If you think you’re a good fit to come along on our ride, apply now through our website at www.autocan.ca/careers. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter.

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