AVP, CTR Promo Strategy & Programs

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most recognized and trusted companies, with a portfolio that spans retail, financial services, loyalty, petroleum, and real estate. Founded in 1922, CTC includes iconic banners and businesses such as Canadian Tire, SportChek, Mark’s, PartSource, Gas+, Triangle Rewards, Canadian Tire Financial Services, and CT REIT, supported by a national network of retail and gasoline outlets and tens of thousands of people across Canada.

CTC’s purpose is simple and enduring: “We are here to make life in Canada better.” The company continues to invest in technology, data, omnichannel capabilities, customer experience, and enterprise transformation while maintaining a strong connection to communities across the country. Leaders at CTC are expected to operate with integrity, build strong cross-functional relationships, and help advance a culture grounded in accountability, inclusion, innovation, and care for customers, employees, Dealers, franchisees, partners, and communities.

About the Role

The AVP, CTR Promo Strategy & Programs leads the strategy, planning and performance of CTR promotional programs, translating enterprise strategy into customer-relevant, financially productive and operationally executable plans. The role owns CTR promotional choices and governance, leveraging AI-enabled capabilities, while building a high-performing Promotions team.

Accountability spans the weekly promotional program, key promo events, non-product promotions, and integration with key strategic priorities inclusive of customer-centric growth, Triangle loyalty, Digital activation, and other key price value initiatives. The mandate is to deliver best in class CTR promotional programs through offer and price selection that strengthens customer value perception and drives key financial outcomes.

The AVP translates promo strategy priorities into coordinated delivery plans with strong stakeholder management and customer focus. The AVP leads continuous improvement across the function, strengthening workflows, champions automation, and drives disciplined performance management as the promotional ecosystem evolves.

What You'll Do

1. Lead CTR promotional strategy and deliver performance

• Translate CTR Promotions strategy into an annual plan, inclusive of being a change agent for the multi-year price value transformation roadmap as part of True North.
• Set the role, depth, frequency, placement and incentive approach for CTR promotions.
• Balance promo sales, retail margin, net promo return, Triangle value and customer value perception.
• Anticipate and respond to competitive dynamics to direct promotional resources toward higher-impact events and reduce low-ROI or duplicative promotions.Own promotional outcomes by driving solid in-season program communication, risk management, trade-offs, course correction and executive escalation.

2. Own CTR promo planning and program decisions

• Lead product and price decisions for CTR promotional program.
• Own product and price selection for key promotional events - IEPs, NPP events, Special Print Programs and Grand Openings.
• Manage the CTR promotional calendar and ensure integration across events, categories and channels to maximize business performance and customer impact.
• Align promotional plans to category roles, customer needs, key shopping moments and enterprise priorities.
• Challenge the status quo, ensuring promo plans reflect customer and competitive signals to differentiate in the market.

3. Lead CTR promo optimization, governance and performance management

• Set objectives, constraints and high-quality business inputs for AI-enabled pricing and promotion engines.
• Embed enterprise promo guardrails for depth, frequency, placement and incentives.
• Establish planning, in-season and post-event operating rhythms with standardized dashboards.
• Reduce exceptions through stronger upfront planning, decision discipline and escalation paths.
• Use post-event insights to improve future event, item and price decisions.

4. Advance AI-enabled promotional capabilities & optimization

• Ensure CTR promo process and team readiness for newly launched price value initiatives under the True North strategy.
• Develop a promo automation roadmap and prioritize enhancements that improve impact and efficiency.
• Provide the CTR business perspective to improve models, tools, guardrails and workflows.
• Champion adoption, change management and new ways of working across the team and partners.

5. Lead & build a high-performing CTR Promotions organization

• Set clear roles, priorities, decision rights and accountability across Promo Strategy and Promo Programs.
• Coach leaders and build capability in analytics, insight storytelling, systems thinking and judgement.
• Manage capacity, workload and talent progression while strengthening bench strength.
• Set a performance culture grounded in customer impact, reliable execution, evidence-based decisions, and continuous improvement.

What You Bring

• You bring 8-10 years of progressive leadership experience, leading teams in promotions, pricing, merchandising or retail strategy, with the ability to work collaboratively with senior leaders.
• A degree in business, marketing, operations, supply chain, finance or a related discipline, or equivalent professional experience.
• A proven record of developing business strategies and delivering high-performing programs and events in a large, complex retail organization, ideally in a multi-category environment.
• Deep understanding of promotional levers, including offer and price selection, depth, frequency, placement, incentive and loyalty mechanics, and promotional calendar planning.
• Strong business and analytical acumen, with experience measuring promotional ROI, incrementality and margin trade-offs, and using customer and market insights to improve future decisions.
• Experience leveraging AI-enabled optimization tools, automation and disciplined governance to improve business effectiveness and operational efficiency.
• Strong stakeholder management and cross-functional leadership, including coaching a manager team, building clear accountabilities, and translating competing priorities into clear decisions.

#LI-NK1

This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.