Creative Director - POSITION FILLED

Victoria Newitt Recruitment has been retained by our client Daiya to search for their next Creative Director.

Job Title: Creative Director
Department: Marketing
Reporting To: Director, Digital Engagement Marketing

Daiya Foods are the creators of a revolutionary cheese alternative that tastes, shreds, melts and stretches like traditional cheese. Today, as plant-based food grows in popularity, that spirit of innovation continues to inspire their team. Their diverse portfolio of great tasting foods invites everyone to the table.
Their dedication to minimizing environmental impact extends across our operations. They operate in a manufacturing facility and office that is LEED certified, embodying our commitment to sustainability through the leadership in energy and environmental design principles.
Join their team of food-loving Daiyans, where their shared passion, vision, and ability to bring smiles to each other's faces fuel our journey of plant-based exploration.

Your Future Job
The Creative Director is responsible for leading and driving the creative vision and strategy for Daiya Foods. This includes providing creative leadership cross-functionally, defining and maintaining brand consistency, and developing innovative campaigns that resonate with our audience. The Creative Director will work closely with internal teams and external partners to ensure that Daiya's creative output aligns with business objectives and market trends.

What You Will Do:
Creative Leadership & Strategy

• Provide creative leadership cross-functionally throughout the organization.
• Define, design, describe, and defend the Daiya creative standard.
• Develop and implement a cohesive creative strategy that aligns with business financial goals and overall organizational objectives.
• Establish a clear creative vision and plan for the brand.
• Ensure all creative outputs are strategically positioned to engage our audience and drive growth.

Brand Consistency & Innovation

• Maintain a cohesive brand identity across all communication channels.
• Develop packaging solutions aligned with brand guidelines and consumer preferences.
• Ensure that creative work not only aligns with our brand but also captures the interest of targeted audiences through innovative storytelling and design.
• Exercise creative agility to engage with cultural trends and audience conversations, particularly on social media platforms.

Creative Content Development

• Generate original concepts that result in effective communication across both print and digital mediums.
• Develop engaging and high-quality digital content, including motion graphics, for digital shelves, websites, social media platforms, and digital POS materials.
• Collaborate on marketing campaigns that translate business objectives into clear and measurable creative strategies.
• Facilitate brainstorming sessions that encourage strategic and creative thinking.

Partnership & Resource Management

• Liaise with agency and vendor partners to support and develop long-standing, cost-effective partnerships.
• Efficiently organize, schedule, and manage resources to meet ongoing creative needs and deadlines.
• Strategically allocate resources and prioritize projects based on short- and long-term goals.
• Forecast and manage budgets to support creative initiatives.

Performance Analysis & Continuous Improvement

• Monitor key metrics and analytics to assess the effectiveness of creative strategies.
• Continuously seek opportunities to improve creative processes and workflows.
• Use insights gained from creative projects to inform future actions and strategies.
• Adapt creative approaches to maintain relevance in a fluctuating digital landscape.

Your Background

• Bachelor's degree in graphic design, Marketing, Communications, or a related field.
• Minimum of 7 years of experience in a senior creative leadership role, preferably in the food or consumer packaged goods (CPG) industry.
• Proven track record of developing and implementing successful creative strategies.
• Strong experience in digital content creation, including motion graphics and social media campaigns.
• Experience managing agency and vendor relationships.

What you Bring

• Expertise in artistic vision, creative strategy development, and governance.
• Strong leadership and people management skills, with experience mentoring and developing a creative team.
• Ability to balance brand consistency with creative innovation.
• Strong understanding of social media dynamics and digital trends.
• Excellent project planning and execution skills.
• Ability to analyze creative performance and optimize future strategies accordingly.
• Strong collaboration skills to work effectively with cross-functional teams.

Compensation, Benefits & Perks
Daiya's compensation offerings are based on a pay-for-performance philosophy. The pay range for this position is from $80,000 - 120,000 annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. Permanent team members may be eligible for our competitive annual bonus program, subject to program eligibility requirements.

At Daiya, investing in their people is a top priority. They believe in building a flexible, hybrid model to make work­ life harmony a reality. They strive to build diverse and high-performing teams and empower continuous learning to grow and improve themselves.

• Competitive compensation
• Extended health benefits
• 3 weeks' vacation
• Flex days
• Retirement savings matching program
• Flexible spending account
• Fun and creative environment
• On-site fitness studio
• Inspiring and innovative work
• Smart and passionate teams
• Making people and the planet a healthier place

Daiya's Core Competencies
Emotional Intelligence - Ability to manage emotions and understand those of others.
Growth Mindset - Embracing continuous learning and improvement.
Effective Communication - Listening, assessing, and aligning communication effectively.
Collaboration - Working with and through others to create great results.

Driving Results - Taking initiative, maintaining focus, and ensuring accountability.
Service Excellence - Understanding and serving the needs of Daiyans, consumers, and communities.

At Daiya Foods, they are committed to fostering a diverse, inclusive, and equitable work environment where employees can bring their whole selves to work every day. They welcome and celebrate differences because they believe a multitude of perspectives fosters innovation and will help them achieve their vision.

If this position suits your skills and experience, we want to talk to you!

Please apply by submitting your resume and a covering letter outlining why you are a suitable candidate for this exciting role.