Posted 14 days ago
Database Marketing Manager
@ Westmont Hospitality Group
Vancouver, British Columbia
Overview
Westmont Hospitality Group is hiring a Database Marketing Manager to develop and run CRM strategy, casino promotions and personalized campaigns for Parq Casino. The role manages customer data, offers and the CRM budget, leads a team and reports on campaign performance. Requirements include deep knowledge of casino marketing systems, SQL and a GPEB licence.
Responsibilities:
- Develop and execute short- and long-term CRM plans
- Create promotions and offers for Parq Casino
- Plan personalized campaigns across EBS, email and mail
- Manage the CRM budget and prepare P&L forecasts
- Lead, mentor and manage the CRM team
Requirements summary:
- Solid knowledge of CMP, EBS and HALo systems
- Experience running SQL queries and building dashboards
- Valid GPEB licence and BCLC certifications
- Serving it Right certification
Tools & skills
Source and dates
Employer career site / ATS feed · adp
- Employer posting date
- 2026-10-24
- First seen by our source
- 2026-10-23
- Source record updated
- 2026-11-04
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Manager |
| Department | Marketing |
| Manages people | Yes |
| Travel | air: none · ground: none |
| Work setting | Office, Store |
| Position | Sitting and standing |
| Physical demands | physical low · lift 20 lb · computer high |
| Licences & certifications | GPEB License, BCLC Certifications, Serving it Right Certification |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Westmont Hospitality Group
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
Full company description
Westmont Hospitality is a recognized name and has come to represent integrity, reliability and results in the hospitality industry since 1975. What started with a single hotel in North America, it has grown to become one of the largest privately held hospitality organizations in the world including the United States, Canada, Europe, Asia and Africa. Westmont Hospitality has a very diversified portfolio ranging from 2–5 star properties, full service to limited service business hotels, large conference hotels, aparthotels, boutique hotels and high-end luxury hotels.
- LinkedIn followers
- 27,297
- People associated on LinkedIn
- 683
- Reported office locations
- Houston, TX, US
- Toronto, Ontario, CA
- London, GB
- Luxembourg, LU
- Tokyo, JP
- Singapore, SG
- Ras Al-Khaimah, AE
- Business categories
- Hospitality
- Travel
- Other recorded names
- Westmont Hospitality Group
- Westmont Group
- Westmont Hospitality
- Specialties
- Hospitality
- Profile identifies a recruitment agency
- No
- Reported total investment
- 0
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Westmont Hospitality is a recognized name and has come to represent integrity, reliability and results in the hospitality industry since 1975. What started with a single hotel in North America, it has grown to become one of the largest privately held hospitality organizations in the world including the United States, Canada, Europe, Asia and Africa. Westmont Hospitality has a very diversified portfolio ranging from…
| Field | Value |
|---|---|
| Industry | Hospitality |
| Company size | 1 employee |
| Headquarters | Houston, TX |
| Organization type | Privately Held |
| Specialties | Hospitality |
| Open jobs on Jobsy | 71 |
| View page |
Job Description
Position:
Database Marketing Manager
Reports To:
Director of Marketing
OVERVIEW
The CRM Manager is responsible for developing, implementing, and managing customer relationship management strategies to enhance customer engagement and loyalty. This role involves overseeing CRM activities, coming up with Casino Promotions and ensuring the company's brand is effectively communicated to the target audience through personalized customer interactions.
DUTIES AND RESPONSIBILITIES
Develop and Execute CRM Plans: Create and implement both short-term and long-term CRM plans to achieve the company's objectives.
Customer Data Management: Oversee the collection, segmentation, and analysis of customer data to inform CRM strategies and improve customer experiences. Manage customer investment matrix.
Develop Offers: Create, implement & execute offers and promotions for Parq Casino. This includes using player data to figure out the best plan for attracting guests and retention through on-site promotional campaigns and activations. Create promotional calendar for the year and ensure all promotional artwork and web copy are correct, and memos are sent out in advance.
Personalized Marketing Campaigns: Plan, develop, and execute personalized marketing campaigns across various channels, including EBS, email and mail to engage and retain customers.
Customer Journey Mapping: Develop and maintain customer journey maps to identify key touchpoints and opportunities for enhancing customer experiences.
Budget Management: Manage the CRM budget, ensuring all activities are cost-effective and within budget. Prepare for P&L meetings, forecasts, and budgets.
Team Management: Lead, mentor, and manage the CRM team, fostering a collaborative and productive work environment.
Collaboration: Work closely with other departments, including customer service, to ensure CRM efforts are aligned with overall business goals. Coordinate with external agencies for CRM-related activities.
Reporting: Monitor and report on the effectiveness of CRM campaigns, providing insights and recommendations for improvement.
Compliance: Ensure all CRM activities comply with data protection regulations, player health and company policies.
Other duties as required
QUALIFICATIONS AND EXPERIENCE
- Solid understanding of all Marketing Systems including CMP, EBS and HALo and be able to troubleshoot issues as they arise
- Accurately build promotions and offers created by the Marketing Team and perform testing to ensure all elements are functioning properly
- Update Marketing Systems regularly to ensure all promotions and prize codes are up to date and systems are running efficiently
- Provide technical assistance and support for all system users, and document concerns and incidents to venders to review
- Prepare various player reports on a regular basis to support analysis by the Finance team
- Conduct regular data audits to ensure the integrity of promotions and offers
- Report suspicious transactions to the Player Operations Manager for further investigation
- Prepare direct mail or email communication lists to BCLC for cleaning process
- In-depth knowledge of all Casino CRM systems stated above
- Configuring system settings to improve user experience
- Tracking all promotions and offer being built into the systems and conduct scheduled analysis
- Helped ops team to utilize data to create more meaningful reports (Security daily headcount report and GS new sign up report)
- Run SQL queries to locate data needed to support marketing and financial activities
- Utilize different data sources available to create integrated dashboards for different purposes
- Create eblast campaigns and deploy eblast on a regular basis
- Conduct regular meeting with vendors (Halo and iPost) to follow up on systematic issues
- Other duties and projects as assigned
CERTIFICATES AND/OR LICENSES REQUIREMENTS
- Valid GPEB License
- BCLC Certifications
- Serving it Right Certification
PHYSICAL REQUIREMENTS
- Able to lift, handle, and transport materials that are over 20lbs
- Required to sit, stand and walk during working hours
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