Digital Marketing Coordinator

Digital Marketing Coordinator

Organization: Ratanak International

Position Type: Full-Time (5 days a week)

Location: International Headquarters Office, Burnaby, Canada

Reports To: Marketing & Communications Manager

Each year in Cambodia, thousands are trafficked and exploited. We are working with Cambodians to restore those robbed of freedom and protect those experiencing numerous vulnerabilities. Would you consider joining us in this freedom movement?

Ratanak International is a Christian organization that works exclusively in Cambodia to assist survivors of human trafficking and exploitation on their road to freedom and restoration. We see a Cambodia where every individual can live in dignity, achieve their full potential and experience the love and hope of Jesus Christ.

We are seeking a skilled, driven, committed and passionate person to work as our Digital Marketing Coordinator within our International Headquarters Office in Burnaby, BC. We are looking for someone who desires to use their skills to make a difference and resonates with Ratanak International's vision, mission and values in serving Cambodia.

Position Overview

Under the direction of the Marketing & Communications Manager, this position is responsible for developing, implementing, and managing digital marketing campaigns that promote our brand, engage our audience, and drive fundraising growth.

Primary Objectives

• Develop and deliver compelling digital content to support Ratanak International’s fundraising and marketing initiatives.
• Ensure consistent representation of Ratanak International’s brand and voice across all online and social media platforms.
• Maintain and update digital platforms while exploring innovative strategies to expand our online reach and engagement.
• Monitor, analyze, and report on the performance of digital marketing tools to optimize effectiveness and inform future strategies.

Primary Duties and Responsibilities:

Digital Content Creation (Primary Objective #1)

• Develop and execute digital marketing campaigns across multiple platforms, including social media, email, website, and paid advertising.
• Strong copywriting skills across formats such as social posts, email campaigns, web content, and ads.
• Plan, create, and edit photo, audio or video content for social media, the website, and promotional campaigns to enhance audience engagement.
• Support the development and implementation of paid advertising campaigns (e.g., Google Ads, Facebook Ads, LinkedIn Ads).

Branding (Primary Objective #2)

• Collaborate with internal teams and external partners to ensure consistent branding and messaging across all digital channels.
• An understanding of ethical storytelling practices, including consent, dignity, and avoiding exploitative or sensationalized portrayals.

Digital Platform Management & Audience Growth (Primary Objective #3)

• Manage and optimize social media accounts (Facebook, Instagram, LinkedIn, YouTube, etc.), including content creation, scheduling, and audience engagement.
• Keep the website current with compelling, SEO-friendly content that aligns with organizational goals.
• Monitor trends, emerging technologies, and best practices in digital marketing to identify new opportunities for growth and engagement.

Reporting & Analytics (Primary Objective #4)

• Track and analyze campaign and website performance, providing insights and actionable recommendations for continuous improvement.

Qualifications:

Required Education:

• Bachelor's degree, Certificate or Diploma in Marketing, Communications, Digital Media, or a related field.

Required Experience:

• 2-3 years of experience in digital marketing, social media management, or a related role.
• Excellent organizational skills and attention to detail.
• Demonstrated success in creating effective digital content and executing digital campaigns.
• Excellent communication skills and sensitivity when dealing with complex subject matter.
• Ability to work collaboratively with team members and independently, to meet tight timelines.
• Displays a passion for the mission of Ratanak International and an ability to work effectively in a faith-based organization.
• An eye for clean, consistent design that follows brand guidelines.
• Comfortable learning new tools and platforms quickly.
• Cross-cultural and travel experiences are assets.
• Experience with ethical storytelling and copywriting.

Computer Competencies:

• Graphic design experience with Canva, Adobe Photoshop, Illustrator or InDesign.
• Strong computer literacy including demonstrated advance d level skills with Mac or Windows and Microsoft Office programs (Outlook, Word, Excel, PowerPoint).
• Experience updating and maintaining digital marketing tools such as WordPress, Meta Business Suite, Mailchimp, Google Analytics and Google ads including pages, plugins and basic troubleshooting is an asset.

Additional Assets:

• Experience filming and editing videos for social media, events and storytelling (Premiere Pro, Final Cut, CapCut or similar).
• Experience with basic coding and familiarity with HTML and CSS
• Proficiency in using AI and an understanding of responsible AI use, including transparency, accuracy, and data privacy.
• Experience in print production, especially for appeal campaigns and newsletters. • Experience troubleshooting common software, platform, or account issues for colleagues or users, particularly in a Teams environment.

Physical Requirements and Working Conditions:

• Manual dexterity required to use desktop computer and peripherals.
• Ability to operate a computer for long periods of time.
• Lifting or moving up to 10 lb/4.5 Kg may be required.
• Overtime may be required.
• Willingness to occasionally work outside core hours is necessary as well as the ability to travel within Canada and internationally as needed

Compensation and Benefits:

Compensation: Gross annual salary of $52,292 - $60,549 (depending on education and experience).

Work Hours: 5 days per week

Work Arrangement: Hybrid

How to Apply:

Submit your resume and cover letter to: [email protected] Applications will be accepted until the position is filled.

We appreciate all applications; however, only candidates selected for interviews will be contacted.