Posted 11 days ago
Director, Distribution & Activation
@ Meridian Credit Union Limited
Etobicoke, ON · St. Catharines, ON
Overview
Meridian Credit Union Limited is hiring a Director, Distribution & Activation to set Wealth growth strategy, distribution channels and advisor capacity plans. The role leads growth programs, referral ecosystems, advisor recruitment and onboarding, and practice-model evolution across Wealth channels. It is a full-time hybrid role in Toronto with a salary range of $123,400 to $185,200 CAD and a minimum of one office day per week.
Responsibilities:
- Lead Wealth growth strategies and referral ecosystems
- Own advisor capacity, recruitment and onboarding standards
- Set direction for Wealth distribution channels and partners
- Develop multi-year workforce and growth roadmaps
- Lead advisor practice model and productivity improvements
Requirements summary:
- 14+ years of progressive wealth management or distribution experience
- Undergraduate degree in business, finance, economics or related field
- Proven growth program and advisor-capacity leadership
- Strong analytical, financial and performance skills
- Wealth or insurance designation preferred
- Regulated financial services experience preferred
Tools & skills
Source and dates
Employer career site / ATS feed · ultipro
- Employer posting date
- 2026-10-26
- First seen by our source
- 2026-10-26
- Source record updated
- 2026-10-26
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Lead |
| Department | Business development |
| Experience | 14+ years |
| Manages people | Yes |
| Hours per week | 40 (estimated) |
| Travel | air: none · ground: minimal |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Education | Bachelor’s degree (required) |
| Fields of study | Business, Finance, Economics |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Meridian Credit Union Limited
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
AROUND HERE, BANKING IS DIFFERENT.
Full company description
The Meridian Experience! A different employment experience Are you looking for an employer who shares your passion and enthusiasm? Do you want a job where you know you’re making a difference, every day you come to work? Do you want a challenging career with an organization that gives back to the community and whose employees embrace corporate social responsibility? Consider Meridian as a way you can grow your career with us. Where you’ll be involved in local decision making, work hands-on in finding solutions for our Members, where everyone works together to achieve our personal and financial goals. We’ll provide an inspirational environment that’s open and collaborative that empowers you to reach your professional goals and excel in the work of fulfilling our vision. You’ll have an opportunity to develop strong, enduring and independent working relationships where long-term partnerships with our Members is a reality. We are committed to creating a highly engaged workforce; we believe it’s critical to our success. As a company that puts people first. Meridian has always paid close attention to the rising cost of living and factored this into employee wages, which is why we are incredibly proud to be Ontario’s largest certified living wage employer. We pay all our employees, regardless of role, a living wage as calculated by the Ontario Living Wage Network. We believe that fair compensation for our employees translates to improved financial and overall well-being.
- LinkedIn followers
- 33,398
- People associated on LinkedIn
- 2,232
- Reported office locations
- 3300 Bloor St. W, Toronto, Ontario M8X 2W8, CA
- 3300 Bloor Street W, Centre Tower, Toronto, Ontario M8X 2X3, CA
- Business categories
- Financial Services
- Crowdfunding
- Other recorded names
- Meridian Credit Union
- Specialties
- Credit Union
- Banking
- Financial Services
- and Commercial Banking
- Profile identifies a recruitment agency
- No
- Reported total investment
- 125,000,000
Currency and observation date were not supplied; this is not a current valuation or a funding round.
The Meridian Experience! A different employment experience Are you looking for an employer who shares your passion and enthusiasm? Do you want a job where you know you’re making a difference, every day you come to work? Do you want a challenging career with an organization that gives back to the community and whose employees embrace corporate social responsibility? Consider Meridian as a way you can grow your…
| Field | Value |
|---|---|
| Industry | Banking |
| Company size | 1,001-5,000 employees |
| Headquarters | Toronto, Ontario |
| Organization type | Privately Held |
| Year founded | 2005 |
| Specialties | Credit UnionBankingFinancial Servicesand Commercial Banking |
| Open jobs on Jobsy | 64 |
| View page |
Why Meridian?
At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are.
Factor us into your next career opportunity. We want you to grow with us and have an experience that’s different. This is a place where you can expect the unexpected.
Find our story here: About Meridian
The role: Accelerates growth by leading development, prioritization and commercial mobilization of Wealth-specific growth programs, including referral and lead ecosystems, advisor recruitment and onboarding, practice modernization, and specialized distribution channels. Accountable for expanding advisor capacity, improving business-development effectiveness, deepening member relationships, and supporting sustainable growth in assets under administration, insurance revenue, advice penetration and advisor productivity. This role owns the what and why of Wealth growth: growth priorities, distribution strategy, advisor capacity, practice-model evolution, business requirements and targeted commercial outcomes.
Key Responsibilities
Growth strategy, referrals and segment expansion - 25%
- Lead the development and execution of Wealth growth strategies by identifying, evaluating and prioritizing growth opportunities through analysis of market trends, competitive positioning, member needs and channel performance, ensuring resources and investments are aligned to the highest-value business outcomes.
- Define and govern Wealth requirements for referral ecosystems, campaigns, lead management and segment strategies for mass affluent and high-net-worth members, leveraging data and performance insights to optimize conversion, advisor effectiveness, member engagement and long-term growth result.
- Define and maintain a multi-year Wealth distribution and growth roadmap, translating enterprise strategy, market opportunities and member needs into prioritized initiatives, investment requirements and measurable commercial outcomes.
Distribution channels and strategic partners - 20%
- Set strategic direction and growth priorities for the Wealth Advice Centre, Insurance Advisory, IPC, planning specialization and emerging advisory models.
- Define the role, value proposition, target segments and growth expectations of each Wealth distribution channel, ensuring channel strategies are differentiated, complementary and aligned with member needs.
- Lead the evaluation and development of emerging advisory and distribution models that extend market reach, improve access to advice and create scalable growth opportunities.
- Champion collaboration with enterprise and external wealth partners.
Advisor capacity, recruitment and onboarding - 20%
- Own advisor capacity strategy, recruitment requirements, and onboarding standards, including the target experience, business outcomes and measures for time to productivity.
- Establish frameworks that accelerate early productivity, strengthen retention and align coverage to member demand and growth opportunities.
- Develop multi-year advisor capacity and workforce plans using member demand, market potential, advisor productivity, attrition, succession risk and geographic coverage to determine future capability and recruitment requirements.
Advisor practice models and productivity - 20%
- Advance advisor practice model considerations, retirement and book-transition programs, book optimization and acquisition, and scalable service models.
- Lead the evolution of advisor capabilities, productivity, and service delivery, measuring performance through advisor productivity, member outcomes, revenue growth and referral effectiveness.
Governance, leadership and risk discipline
- Lead strategic growth governance through the Wealth Operating Council.
- Drive cross-functional delivery, clarify decision rights, manage dependencies, escalate material funding or risk issues, and lead assigned teams with clear accountability.
- Lead and develop a team of specialized professionals and leaders, fostering a culture of accountability, collaboration and continuous improvement.
- Build succession depth across Wealth distribution functions through coaching, talent development and workforce planning.
Knowledge, Skills, and Abilities
- Expertise in wealth distribution, growth strategy, advisor productivity, referral ecosystems and business development.
- Strong knowledge of virtual and in-person advisor practice models, capacity planning, recruitment, onboarding and succession.
- Demonstrated ability to develop enterprise growth strategies, commercial business cases and multi-year distribution roadmaps.
- Strong understanding of distribution economics, investment prioritization, financial modelling and value-realization measurement.
- Ability to translate enterprise opportunities into scalable Wealth requirements, operating routines and measurable outcomes.
- Advanced analytical, financial and performance-management skills, including interpretation of growth, capacity and conversion data.
- Strong executive communication, ability to influence results across indirect reporting structures, negotiation, stakeholder management and governance skills.
- Knowledge of wealth operations, regulatory and conduct expectations, member experience, marketing activation, CRM and digital enablement.
- Proven people leadership and ability to lead through matrix relationships, councils and cross-functional working groups.
- Comfort learning and adopting new digital tools, with an openness to using AI‑enabled technology to enhance productivity, accuracy, and the Member experience.
Education, Work Experience, and Professional Designations/Certifications
- Undergraduate degree in business, finance, economics or a related discipline, or an equivalent combination of education and experience.
- Fourteen plus years (14+) of significant progressive experience in wealth management, distribution strategy, sales leadership, practice management or business transformation.
- Demonstrated experience leading growth programs, advisor-capacity initiatives, cross-functional delivery and people teams.
- Relevant wealth, financial-planning, insurance or investment-industry designation is preferred.
- Experience operating in a regulated financial services environment and working with external wealth partners is preferred.
This posting is for a newly created position. Internal candidates are being considered.
Salary Range: $123,400.00 to $185,200.00 CAD
Compensation for this role is based on a combination of skills, experience, and internal equity. Candidates with stronger alignment to the role’s requirements may be placed higher within the range. Your recruiter will share more information about our total rewards package during the hiring process.
Office Location: Toronto Corporate Office with the ability to travel to our St. Catharines office as needed. This is a hybrid work opportunity.
Meridian has a remote work policy that allows flexibility for employees to work remotely but also requires a minimum of one day per week in the office for purposeful meetings to collaborate, innovate, and build effective relationships with your team, your colleagues, and your leader, which is important to us.
What’s in it for you?
- We have an inclusive and collaborative working environment that encourages teamwork, creativity, curiosity, and celebrates success.
- We provide you with the tools and technology needed to delight your candidates and clients.
- You will get to work with and learn from diverse industry leaders and colleagues, who have hailed from top organizations.
- Hybrid work arrangements with in-person office time to collaborate, innovate, and build relationships with your colleagues.
- This is not your typical “corporate” job. We work hard and we have fun!
Build the Future of Banking with Us
At Meridian, we’re not just adapting to the future—we’re shaping it. We see talent as a catalyst for sustainable growth, community impact, and future-readiness. As the financial landscape evolves, we’re looking for team members who bring:
- Embedding & leveraging technology – Confidence and willingness to learn and integrate AI and emerging technologies into new ways of working. Experience with low/no code tools like the Microsoft Power Platform and generative AI productivity tools like Microsoft Copilot is considered an asset
- Critical Thinking – The ability to analyze, evaluate and interpret information from various sources and apply logic and problem solving to make decisions.
- Data Driven– Leverage data and insights to identify, prioritize and improve member experience and business efficiency.
- Curiosity & Flexibility – Comfortable navigating and embracing change and uncertainty, ask more questions, explore more options. Continuously learn and grow.
Experience the Difference!
Meridian committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to employing a workforce that reflects the diversity of our communities and Members in which we live and serve.
Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.
Please note that due to the volume of applications, only those under consideration will be contacted for an interview.
Thank you for your interest in Meridian Credit Union.
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Meridian only posts jobs on our official Careers Site, LinkedIn, and Indeed. If you find a Meridian job posting on any other site, please verify it by ensuring it directs back to our official career page. Meridian never asks candidates to apply through third‑party links that do not redirect to our Careers portal (UltiPro). For more tips on how to protect yourself from job scams visit Protect yourself from job scams | Meridian.
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