Group Sales Manager

THE IMPACT OF THIS ROLE

The Group Sales Manager drives room and banquet revenue by proactively developing small-group business of 40 rooms or fewer within assigned market segments. The role builds and maintains client relationships to increase bookings, repeat business, and satisfaction. Segment assignments may change based on the hotel’s business needs and priorities.

In collaboration with the Director of Sales and Marketing and the Revenue Management team, the Sales Manager oversees account management, contract negotiations, group production (Rooms and Banquet), and booking pace while aligning sales strategies with pricing, promotions, and distribution channels. The role also ensures timely commission processing, accurate production reporting, and compliance with departmental policies, brand standards, and contractual obligations, directly supporting the Sales Department’s performance and profitability.

ROLE RESPONSIBILITIES

Sales & Business Development

• Proactively solicit group business through external sales calls, market visits, trade shows, and networking events.
• Drive room and banquet revenue growth through group rates, promotions, and repeat business.
• Identify and pursue group opportunities within established and emerging leisure markets.
• Responsible for managing assigned sales segments, with the understanding that segment assignments may change in response to hotel business needs.
• Conduct Site inspection or entertainment with clients to showcase the hotel.

Group Sales & Account Management

• Serve as the primary point of contact for assigned group accounts.
• Manage inquiries, proposals, contracts, and follow-up.
• Respond to client requests in a timely and professional manner to maximize conversion.
• Resolve group-related concerns promptly to support long-term partnerships and repeat bookings.

Contracting & Revenue Management

• Negotiate group contracts in alignment with hotel pricing and revenue strategies in collaboration with Director of Sales and Marketing and the Revenue Management Team.
• Ensure contracted rates, inclusions, blackout dates, and room blocks are accurately implemented.
• Monitor group production, pickup, and pace to ensure performance aligns with expectations.
• Adjust group strategies based on demand patterns and market conditions.

Reporting, Administration & Compliance

• Prepare monthly production reports for group business.
• Ensure that all groups have complete pick up in the system.
• Ensure all eligible commissions for group bookings are accurately processed, submitted, and paid to clients on time in accordance with contractual agreements and brand standards.
• Ensure compliance with departmental policies, brand standards, and contractual obligations.
• Support departmental initiatives and special projects.

CRITICAL SKILLS & QUALIFICATIONS

• Minimum of three (3) years of experience as a Sales Manager, ideally in a luxury or ultra-luxury environment, including experience managing group business.
• Bachelor’s degree in Hotel Management, Business, Sales, or a related field, or an equivalent combination of education and relevant work experience.
• Knowledge of the Vancouver, BC market is considered an asset.
• Ability to perform job functions with attention to detail, speed, and accuracy; effectively prioritize, organize, and follow up; think clearly, remain calm, and resolve problems using sound judgment.
• Ability to follow directions thoroughly; understand guest service needs; work cohesively with co-workers as part of a team; work with minimal supervision; and maintain confidentiality of guest information and pertinent hotel data.
• Strong verbal and written communication skills for presenting and discussing technical information, establishing rapport, influencing others, and gaining understanding; demonstrated knowledge of hospitality systems and software.
• Knowledge of hotel operations management, including quality and operational standards; experience within the luxury or ultra-luxury market segment; and an understanding of hospitality industry trends, performance metrics, and terminology.
• Required to speak, read, and write English fluently.
• Maintains strict confidentiality of guest and hotel business information.

Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

Others

While this job description is intended to be an accurate reflection of the duties involved in this position, the company reserves the right to add, remove or alter duties when business need dictates.

The pay scale for this position is between $78,000 and $82,000 annually. This is the pay range for this position that the Hotel reasonably expects to pay.