Posted 3 days ago
Growth Marketing Manager
@ Roadpost
Etobicoke, Ontario
Overview
Roadpost is hiring a Growth Marketing Manager to own customer acquisition and revenue across ZOLEO's DTC, marketplace and emerging B2B channels. The role is hands-on, covering paid acquisition on Google, Meta and Amazon, creative testing, AI-driven workflows and measurement. The posting states a hybrid arrangement and a salary of $90,000 to $110,000 CAD.
Responsibilities:
- Own and optimize paid campaigns on Google, Meta and Amazon
- Build repeatable marketing processes and performance benchmarks
- Lead structured creative and landing page testing
- Own KPI frameworks, attribution and reporting
- Manage budgets across channels and agency partners
Requirements summary:
- 4 to 7 years of performance or growth marketing experience
- Proven profitable paid acquisition at scale
- Proficiency in CAC, ROAS and MER analysis
- Experience integrating AI tools into marketing workflows
- Experience with Google Analytics, Looker Studio and HubSpot
- Outdoor, safety or technical product marketing an asset
Tools & skills
Source and dates
Employer career site / ATS feed · jazzhr
- Employer posting date
- 2026-11-03
- First seen by our source
- 2026-11-04
- Source record updated
- 2026-11-04
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Marketing |
| Experience | 4+ years |
| Hours per week | 40 (estimated) |
| Travel | air: none · ground: none |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Perks mentioned | Generous paid time off, Flexible hours |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Roadpost
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
Industry-Leading Satellite Voice and Data Solutions
Full company description
A foremost provider of mobile satellite equipment and voice and data services, Roadpost is the partner of choice for thousands of individuals that work or travel beyond the limits of terrestrial or cellular coverage. From private and public sector employers who need to connect and protect employees at remote worksites, to backcountry adventurers and enthusiasts, Roadpost’s customers have many faces but a common concern – the need for reliable communications that they can access absolutely anywhere. From basic voice and data services or satellite phone rentals, to innovative lone worker monitoring or push-to-talk solutions, we’ve shopped the market to ensure that our customers have access to the most reliable and innovative communications tools available. Our current portfolio includes products from industry leaders like: • Iridium • Garmin • Inmarsat • Beam Communications For seasonal or occasional requirements Roadpost also offers satellite voice and data equipment rentals that can be at your door in less than 24 hours. Whether you’ve rented a satellite phone or implemented a system for monitoring lone worker safety, Roadpost backs every customer with an unwavering commitment to customer satisfaction and more than 25 years of deep telecommunications expertise. And Roadpost leads the industry by extending the value of the products we provide with exclusive value-added services including convenient: • web self-service options • service optimization tools • competitive “no-contract” rate plans • 24-hour technical support There are also lots of ways to work with us. You can purchase our products and services directly through our website or sales department, or locally through our extensive network of Roadpost authorized dealers throughout North America. Ask us about dealers in your area.
- LinkedIn followers
- 2,496
- People associated on LinkedIn
- 62
- Reported office locations
- 7A Taymall Avenue, Toronto, Ontario M8Z 3Y8, CA
- 4746 44th Ave SW, Seattle, Washington, US
- Business categories
- Telecommunications
- Mobile
- Other recorded names
- Roadpost
- Specialties
- Mobile satellite services
- satellite phones
- satellite equipment
- satellite communications
- lone worker apps
- lone worker monitoring solutions
- Iridium
- Inmarsat
- GeoPro
- Beam Communications
- and Garmin inReach
- Profile identifies a recruitment agency
- No
- Reported total investment
- 0
Currency and observation date were not supplied; this is not a current valuation or a funding round.
A foremost provider of mobile satellite equipment and voice and data services, Roadpost is the partner of choice for thousands of individuals that work or travel beyond the limits of terrestrial or cellular coverage. From private and public sector employers who need to connect and protect employees at remote worksites, to backcountry adventurers and enthusiasts, Roadpost’s customers have many faces but a common…
| Field | Value |
|---|---|
| Industry | Telecommunications |
| Company size | 51-200 employees |
| Headquarters | Toronto, Ontario |
| Organization type | Privately Held |
| Year founded | 1991 |
| Specialties | Mobile satellite servicessatellite phonessatellite equipmentsatellite communicationslone worker appslone worker monitoring solutionsIridiumInmarsatGeoProBeam Communications |
| Open jobs on Jobsy | 8 |
| View page |
Who We Are
At Roadpost, we've spent years building trust with people who need to stay connected beyond cell coverage, in the world's most remote places. That work led to ZOLEO, our global messaging platform powered by the Iridium satellite network, used by adventurers, remote workers, and enterprise teams operating off-grid. The impact is real. Ask the people whose lives were changed by a ZOLEO rescue alert (read their stories).
Today, we're building the next chapter. ZOLEO is evolving from a hardware-led satellite communicator into a safety and preparedness platform, one that combines intelligent monitoring, automation, and real-time visibility to give people and their Safety Circles confidence when it matters most. We're just getting started, and we want people who want to build it with us.
Why This Role Matters
Growth powers ZOLEO’s next chapter, and as Growth Marketing Manager, you’ll be a driving force behind it. You’ll own customer acquisition and revenue across our DTC, marketplace, and emerging B2B channels, turning bold ideas, sharp experiments, and data-driven decisions into results you can measure.
This is a hands-on role with real ownership: you build it, you test it, you scale it. You’ll challenge what’s possible and put AI and emerging technologies to work, so you can move faster and smarter. Working across marketing, e-commerce, and sales, you’ll shape how ZOLEO reaches new customers, scale what works, and accelerate growth.
What You’ll Do
- Drive Paid Acquisition. Own and optimize campaigns across Google, Meta, and Amazon, developing scalable strategies that deliver profitable customer growth.
- Build Scalable Marketing Processes. Establish campaign frameworks, performance benchmarks, and repeatable processes that improve execution and results across channels.
- Lead Creative Testing and Experimentation. Develop structured testing programs across creative, audiences, and landing pages, using clear hypotheses and performance insights to scale winning approaches.
- Leverage AI and Automation. Embed AI-powered tools and automation into creative production, campaign optimization, and marketing workflows to improve efficiency and scalability.
- Own Measurement and Attribution. Establish KPI frameworks, reporting tools, and attribution practices that connect marketing investments to customer acquisition, revenue, and business outcomes.
- Optimize Channel and Partner Performance. Manage budgets across channels and markets, strengthen agency accountability, and use performance data to guide investment decisions.
- Accelerate B2B Demand Generation. Partner with sales to improve lead quality, nurture programs, and pipeline contribution through targeted campaigns and effective sales-enablement content.
- Drive Cross-Functional Growth. Collaborate with marketing, e-commerce, and sales to strengthen the customer journey, improve conversion rates, and ensure campaign learnings inform future strategies.
What You Bring
- Relevant Background. 4-7 years of hands-on performance or growth marketing experience, with demonstrated success scaling paid acquisition profitably.
- AI and Automation Fluency. Experience integrating AI-powered tools and automation into marketing workflows to improve productivity, creative output, and operational efficiency.
- Paid Media Expertise. Strong experience managing Google, Meta, and Amazon campaigns, including targeting, bidding strategies, budget optimization, and creative testing.
- Analytical and Measurement Skills. Proficiency in marketing attribution, CAC, ROAS, and MER, with the ability to diagnose tracking issues and make data-driven investment decisions.
- Creative and Experimentation Mindset. Strong creative judgment and experience running structured marketing tests, adapting quickly to audience insights and performance trends.
- DTC and B2C Marketing Experience. Proven experience driving consumer acquisition and e-commerce growth, with an understanding of customer acquisition economics and conversation optimization.
- Creator and Emerging Channel Marketing. Experience with creator partnerships, user-generated content (UGC), influencer-incentive programs, or launching emerging channels is an asset.
- Marketing Technology Proficiency. Experience with platforms such as Google Analytics, Looker Studio, Hubspot, and e-commerce tools, with the ability to quickly learn new technologies.
- Cross-Functional Collaboration. Strong communication and stakeholder management skills, with the ability to align teams, resolve competing priorities, and drive shared business outcomes.
- Industry Experience. Experience marketing outdoor, safety, or technical products is an asset.
What We Offer
- Salary Range. $90,000 - $110,000 CAD base salary.
- Flexible Work. A hybrid model; balancing collaboration and lifestyle flexibility.
- Comprehensive Benefits. Health, dental, and flexible spending accounts tailored to your needs.
- Time to Recharge. Vacation and sick days to help you rest, recharge, and stay well.
- Growth Investment. A continuous learning environment backed by a professional development budget.
- Inclusive by Nature. A values-driven workplace where diverse perspectives are celebrated.
Apply Now
Our recruitment process may use artificial intelligence tools, alongside human review, to assist with the screening or assessment of candidates.
We are currently hiring for this role and welcome candidates from all backgrounds and experiences. We are committed to fostering an inclusive, accessible workplace. If you meet around 70% of the qualifications, we still encourage you to apply — we’d love to hear from you.
We’re happy to provide reasonable accommodations throughout the recruitment process; if you require support, please let us know when you apply, and we’ll work with you to meet your needs.
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