Inside Sales Representative

WHAT DO WE DO?

We create solutions for the people who keep our world flowing.

For over 80 years, John Brooks Company has been solving fluid handling challenges for customers in various industries/markets across Canada by providing a diverse selection of engineered products and innovative system designs, focusing on customized solutions consisting of filtration, pump, spray, and valve products.

THE ROLE

Reporting to the Senior Manager of CX & Inside Sales, the Inside Sales Representative is responsible for managing and growing an assigned portfolio of smaller customer accounts. This role focuses on building strong customer relationships, identifying sales opportunities, and driving revenue growth through proactive outbound sales, account management, and customer engagement. Using a consultative and data-driven approach, the Inside Sales Representative recommends solutions that meet customer needs, executes promotional initiatives, and works toward achieving sales targets and business objectives.

DUTIES & RESPONSIBILITIES

• Manage, retain, and grow an assigned portfolio of customer accounts.
• Build and maintain strong customer relationships to support customer satisfaction, retention, and long-term account growth.
• Serve as a primary point of contact for assigned customers, responding to inquiries and identifying opportunities to meet evolving business needs.
• Conduct regular customer outreach to maintain engagement and strengthen customer loyalty.
• Conduct proactive outbound sales calls and customer outreach to generate sales opportunities and drive revenue growth.
• Identify, qualify, and convert sales opportunities into closed sales.
• Recommend appropriate products, services, and solutions based on customer needs and business objectives.
• Execute promotional campaigns and sales initiatives to increase sales volume and customer participation.
• Consistently meet or exceed established sales targets, quotas, and key performance indicators (KPIs).
• Manage the sales process from opportunity identification through order completion and follow-up.
• Prioritize customer opportunities based on revenue potential, buying patterns, and growth opportunities.
• Maintain an active sales pipeline and ensure timely follow-up on leads, quotations, and customer requests.
• Prepare quotations, pricing proposals, and related sales documentation.
• Analyze account performance, sales trends, and customer purchasing patterns to identify growth opportunities.
• Use sales and customer data to develop account growth strategies and recommend actions that increase revenue and customer engagement.
• Monitor market activity, customer feedback, and competitive insights to support business growth and sales effectiveness.
• Collaborate with Marketing, Product Management, Customer Service, and other internal teams to support customer needs and achieve business objectives.
• Contribute customer and market insights to support product, promotional, and sales initiatives.
• Participate in sales meetings, training, and continuous improvement activities.
• Maintain accurate and up-to-date customer records, sales activities, opportunities, and pipeline information within the CRM system.
• Document customer interactions and account activities in a timely manner.
• Prepare sales reports and other administrative documentation as required.
• Maintain complete knowledge of and comply with Company and departmental policies, procedures, and standards.
• Respond to emails promptly and communicate with internal teams and external partners regarding current projects and requests.
• Provide the team with relevant monthly updates.
• Perform any other duties as assigned or required.
• Comply with all requirements of the Health & Safety Program and applicable occupational health and safety legislation.

Requirements

QUALIFICATIONS

Essential:

• College diploma in Business, Marketing, Sales, Communications, or a related field.
• 2-4 years of recent, relevant experience in inside sales, telesales, account management, customer service, or a related sales role.
• Working knowledge of sales processes, account management, customer relationship management, and prospecting techniques.
• Proficiency with CRM systems, Sales Engagement tools, and Microsoft Office applications.
• Strong analytical, organizational, and communication skills.
• Ability to interpret sales data and identify customer growth opportunities.
• Demonstrated alignment with John Brooks' values: People First, Customer Focus, and Pursuit of Excellence.
• Ability to identify customer needs, present value-driven solutions, overcome objections, and convert opportunities into sales.
• Strong customer relationship management skills, with the ability to manage a high-volume portfolio of accounts and identify opportunities to increase revenue, expand product adoption, and strengthen customer loyalty.
• Excellent communication skills, with the ability to communicate clearly, professionally, and persuasively through a variety of methods.
• Ability to proactively identify and pursue new sales opportunities within existing and prospective accounts.
• Strong organizational and time management skills, with the ability to prioritize competing demands and maintain consistent follow-up across a large customer portfolio.
• Demonstrated ownership of sales targets, performance metrics, and business objectives, with a focus on continuous improvement.
• Ability to remain flexible and effective in a fast-paced, target-driven environment, adapting to changing customer needs, priorities, and business demands.

Desirable:

• Experience managing and growing an assigned portfolio of customer accounts.
• Experience conducting outbound sales calls, prospecting, and business development.
• Experience preparing quotations, pricing proposals, and sales documentation.
• Experience analyzing sales performance, customer purchasing patterns, and account growth opportunities.
• Experience working collaboratively with Marketing, Product Management, Customer Service, Operations, Procurement, Finance, or Sales teams.
• Familiarity with industrial, technical, or distribution-based sales environments.

WORK ENVIRONMENT

• Fast-paced environment in a dynamic competitive industry
• Daily customer and inter-departmental/branch communication via telephone calls, faxes, emails, and virtual meetings
• Exposure to deadlines, multiple demands and priorities, multi-tasking, and interruptions

At John Brooks Company, our People First value is at the heart of everything we do. As a Canadian founded and owned company with more than 200 employees across the country, we are committed to creating opportunities for our team members to learn, grow, and advance their careers. We value entrepreneurial thinking, initiative, collaboration, and innovation, and we encourage employees to bring forward new ideas and take ownership of their development. As we continue to grow, we remain proud to support internal mobility and provide opportunities for employees to build rewarding careers within the organization.

Benefits

WHAT’S IN IT FOR YOU?

• Competitive remuneration including base salary ($57,000 to $72,000 + incentive)
• Competitive vacation
• Paid personal day program
• Generous benefits package that includes coverage for things like medical, dental, paramedical, and vision
• Company Group RRSP with employer matching
• Annual health & wellness subsidy

FUN FACTS

• The average employee tenure is 9 years
• We enjoy celebrating achievements by means of formal service awards, employee achievement awards, and milestone birthdays
• We regularly host social events and gatherings to foster togetherness and fun

We are committed to providing equal opportunities for persons with disabilities. Accommodations are available at all stages of the recruitment process, at the candidate’s request.

We use automated tools, including artificial intelligence, to help review applications efficiently. Human decision makers remain responsible for all hiring decisions