Posted 3 months ago
International - UX Designer
@ Wirelessdna
Toronto, Ontario
Overview
Wireless DNA, through its CanadianSIM subsidiary, is hiring a UX/UI and CRO specialist to own the end-to-end user experience of its eSIM ecommerce site. The role analyzes funnel drop-offs, redesigns key Shopify pages and checkout, runs A/B experiments, and lays groundwork for a future mobile app. The salary range is $70,000 to $75,000.
Responsibilities:
- Analyze the customer journey and identify friction and drop-offs
- Design and iterate pages, plans and checkout in Figma
- Own the CRO roadmap, including A/B and CTA tests
- Improve pricing transparency and eSIM activation guidance
- Support UX groundwork for a future mobile app
Requirements summary:
- 3+ years of UX/UI experience, ecommerce preferred
- Proven record of improving conversion through UX changes
- Strong Figma proficiency including components and prototyping
- Familiarity with Shopify ecommerce UX
- Experience with GA4, Hotjar or Clarity, and A/B testing tools
- Shopify Liquid or HTML/CSS/JS is a strong bonus
Tools & skills
Source and dates
Employer career site / ATS feed · dayforce-feed
- Employer posting date
- 2026-08-05
- First seen by our source
- 2026-10-13
- Source record updated
- 2026-10-13
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Design & creative |
| Experience | 3+ years |
| Travel | air: none · ground: none |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Wirelessdna
Saved company profile
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Excellence. It's in Our Genes.
Full company description
Wireless DNA is a Canadian telecommunications provider delivering reliable wireless and connectivity solutions for both businesses and consumers nationwide. An exclusive authorized dealer of Rogers, Fido, and Chatr, Wireless DNA operates 82+ locations across Canada, supporting small and mid-sized businesses, enterprise clients, and individual customers with mobile, internet, and communication services designed to keep people connected in an increasingly digital world. For businesses, Wireless DNA provides business wireless plans, enterprise mobility solutions, internet and connectivity services, unified communications, and business phone systems—helping organizations stay connected across teams, devices, and locations with scalable and dependable solutions. For consumers, we offer mobile devices, wireless plans, accessories, and in-store support, delivering a seamless retail experience backed by trusted national networks and knowledgeable teams. With a 25-year legacy and an award-winning network of stores, Wireless DNA brings the latest in telecommunications technology together with customer-focused service—bridging enterprise-grade connectivity with everyday wireless needs across Canada.
- LinkedIn followers
- 11,915
- People associated on LinkedIn
- 187
- Reported office locations
- 1109-4789 Yonge Street, Toronto, Ontario M2N 0G3, CA
- 1250 South Service Rd, Mississauga, Ontario L5E 1V4, CA
- 7205 Goreway Dr, Mississauga, Ontario L4T 2T9, CA
- 3850 Sheppard Ave E, Unit 0075, Scarborough, Ontario M1T 3L4, CA
- 2900 Markham Rd, Unit A47, Scarborough, Ontario M1X 1E6, CA
- 45 Overlea Blvd, Unit 148, Toronto, Ontario M4H 1C3, CA
- 4300 Steeles Ave E, Markham, Ontario L3R 0Y5, CA
- 2000 Airport Rd NE, Near Door 15, Calgary, Alberta T2E 6W5, CA
- 1000 Airport Rd, Nisku, Alberta T9E 0V3, CA
- 747 Bell Blvd, Halifax, Nova Scotia B2T 1K2, CA
- 6301 Silver Dart Dr, Terminal 1, Mississauga, Ontario L5P 1B2, CA
- 6301 Silver Dart Dr, Door G, Mississauga, Ontario L5P 1B2, CA
- 1970 Wellington Ave, Winnipeg, Manitoba R3H 0E3, CA
- 1530 Albion Rd, Unit 37C, Etobicoke, Ontario M9V 1B4, CA
- 84 Lynden Rd, Unit K03, Brantford, Ontario N3R 6B8, CA
- 777 Guelph Line, Burlington, Ontario L7R 3N2, CA
- 222 Spadina Ave, Toronto, Ontario M5T 3B3, CA
- 250 The East Mall, Unit 105, Etobicoke, Ontario M9B 3Y8, CA
- 444 Yonge St, Unit M7, Toronto, Ontario M5B 2H4, CA
- 45 Overlea Blvd, Unit 160, Toronto, Ontario M4H 1C3, CA
- 220 Yonge St, Unit Z019, Toronto, Ontario M5B 2H1, CA
- 2 King St W, Hamilton, Ontario L8P 1A1, CA
- 2 Bloor St E, Unit C12, Toronto, Ontario M4W 1A8, CA
- 1911 Finch Ave W, North York, Ontario M3N 2V2, CA
- 700 Lawrence Ave W, Unit 119B, North York, Ontario M6A 3B4, CA
- 55 Ontario St, Unit K003, Milton, Ontario L9T 2M3, CA
- 85 Ellesmere Rd, Unit K017, Unit , Ontario M1R 4B7, CA
- 4141 Dixie Rd, Mississauga, Ontario L4W 1V5, CA
- 4141 Dixie Rd, Unit K8, Mississauga, Ontario L4W 1V5, CA
- 1151 Dundas St W, Unit K3, Mississauga, Ontario L5C 1C6, CA
- 2300 Yonge St, Unit M12, Toronto, Ontario M4P 1E4, CA
- 4841 Yonge St, Unit 115, Toronto, Ontario M2N 5X2, CA
- 1 York Gate Blvd, Unit K-9, North York, Ontario M3N 3A1, CA
- 6064 Yonge St, North York, Ontario M2M 3W6, CA
- 10990 Chinguacousy Rd, Brampton, Ontario L7A 0P1, CA
- 541 Thompson Rd S, Milton, Ontario L9T 7Z1, CA
- 2951 Lake Shore Blvd W, Etobicoke, Ontario M8V 1J5, CA
- 246 Queen St, Port Perry, Ontario L9L 1B9, CA
- 550 Queen St W, Brampton, Ontario L6X 3E1, CA
- 630 Peter Robertson Blvd, Brampton, Ontario L6R 1T4, CA
- 1564 Royal York Rd, Etobicoke, Ontario M9P 3C3, CA
- 1098 Peter Robertson Blvd, Brampton, Ontario L6R 3A5, CA
- 101 Osler Dr, Dundas, Ontario L9H 4H4, CA
- 5200 Dixie Rd, Mississauga, Ontario L4W 1E4, CA
- 2 Sky Harbour Dr, Brampton, Ontario L6Y 0V7, CA
- 1 Steeles Ave E, Brampton, Ontario L6W 4J4, CA
- 2 Dewside Dr, Brampton, Ontario L6R 3Y5, CA
- 7975 Yonge St, Innisfil, Ontario L9S 1L2, CA
- 135 Fennel Avenue West, Hamilton, Ontario L9C 0E5, CA
- 22-6085 Creditview Rd, Mississauga, Ontario L5V, CA
- 2456 Lake Shore Blvd W, Etobicoke, Ontario M8V 1C9, CA
- 379 Main St N, Brampton, Ontario L6X 1N7, CA
- 1 Promenade Circle, Vaughan, Ontario L4J 4P8, CA
- 165 Silver Reign Dr, Unit 2103, Etobicoke, Ontario M9W 3W4, CA
- 550 King St N, Waterloo, Ontario N2L 5W6, CA
- 2960 Kingsway Dr, Kitchener, Ontario N2C 1X1, CA
- 355 Hespeler Rd, Cambridge, Ontario N1R 6B3, CA
- 435 Stone Rd W, Guelph, Ontario N1G 2X6, CA
- 1000 Airport Parkway Private, Ottawa, Ontario K1V 9B4, CA
- 45 Four Winds Dr, Toronto, Ontario M3J 1K7, CA
- 165 Silver Reign DR, unit 2103, Etobicoke , Onatrio M9W 3W4, CA
- 88 Ave NE, 3190 – 5850, Calgary, Alberta T3J0Z7, CA
- 515 Marlborough Way NE, Unit 718K, Calgary, Alberta T2A 7E7, CA
- 100 Anderson Rd SE, Calgary, Alberta T2J 3V1, CA
- 2525 36 St NE, Calgary, Alberta T1Y 5T4, CA
- 2269 Riverside Dr, Unit 017A, Ottawa, Ontario K1H 8K2, CA
- 2331 St NW, 208, Edmonton, AB T6K4B4, CA
- 9499 137 Ave, Edmonton, Alberta T5V, CA
- 102 Avenue NW, 10200, Edmonton, Alberta T5J 4B7, CA
- Business categories
- Sales
- Telecommunications
- Customer Service
- Other recorded names
- Wirelessdna
- Specialties
- Telecommunication
- Business Telecommunications
- Mobile Plans & Wireless Solutions
- Enterprise Mobility Solutions
- Internet & Connectivity Services
- SMB Wireless Plans
- Unified Communications
- and Retail Wireless Solutions
- Profile identifies a recruitment agency
- No
- Reported total investment
- 0
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Wireless DNA is a Canadian telecommunications provider delivering reliable wireless and connectivity solutions for both businesses and consumers nationwide. An exclusive authorized dealer of Rogers, Fido, and Chatr, Wireless DNA operates 82+ locations across Canada, supporting small and mid-sized businesses, enterprise clients, and individual customers with mobile, internet, and communication services designed to…
| Field | Value |
|---|---|
| Industry | Telecommunications |
| Company size | 51-200 employees |
| Headquarters | Toronto, Ontario |
| Organization type | Privately Held |
| Year founded | 1999 |
| Specialties | TelecommunicationBusiness TelecommunicationsMobile Plans & Wireless SolutionsEnterprise Mobility SolutionsInternet & Connectivity ServicesSMB Wireless PlansUnified Communicationsand Retail Wireless Solutions |
| Open jobs on Jobsy | 107 |
| View page |
About Us
CanadianSIM, a subsidiary of Wireless DNA Inc, helps newcomers, students, and travelers get connected prior to arrival in Canada with eSIM and physical SIM plans that offer strong value, competitive pricing, and reliable service.
We are entering a transformation phase:
- Migrating our website to Shopify
- Expanding into a future mobile app experience for activation, onboarding, and customer self-serve
Why This Role Exists
CanadianSIM has strong products and pricing, but our digital experience does not yet perform at the level it should. Visitors often leave before completing key actions, and we need a structured, measurable UX + CRO process to identify what drives drop-offs and systematically improve conversion performance.
This role exists to:
- uncover friction and trust gaps across the customer journey
- redesign high-impact flows and page experiences
- run experimentation and measurement cycles
- raise conversion performance to the standard of top eSIM competitors
Role Summary
We are hiring a UX/UI + CRO Specialist with experience in Shopify ecommerce and conversion optimization to own the end-to-end user experience.
This is a UX + performance role — you will combine design execution with analytics-driven experimentation to improve:
- engagement
- clarity
- trust
- checkout completion
- customer activation experience
Key Responsibilities
1) User Behavior Analysis & Funnel Insights
- Analyze the customer journey: landing → plan selection → checkout → post-purchase onboarding
- Use analytics + session replay tools (GA4, Clarity/Hotjar, Shopify analytics)
- Identify friction points, drop-off patterns, and trust barriers
- Translate insights into actionable recommendations and test hypotheses
2) UX Design for Shopify Ecommerce
- Create and iterate designs in Figma
- Improve information architecture and product decision-making flows
- Optimize key page experiences:
- home page
- plan/product pages
- checkout path
- activation/how-it-works content
- Partner with developers to implement scalable Shopify-friendly components
3) CRO & Experimentation
- Own the CRO roadmap: prioritization, testing cadence, tracking, and reporting
- Plan and execute:
- A/B tests
- CTA tests
- landing page optimization
- checkout optimization
- Present results with clear recommendations, expected impact, and next steps
4) Trust, Clarity & Competitive UX
In the eSIM category, trust and clarity are often the deciding factors.
You will improve:
- plan differentiation and comparison usability
- transparency in pricing, benefits, and terms
- credibility signals and reassurance content
- “how it works” guidance for eSIM activation
- overall user confidence across the purchase journey
5) App Experience Foundations (Phase 2)
Support early UX groundwork for the future app experience, including flows for:
- activation onboarding
- account management
- troubleshooting/self-serve support
- renewals and add-ons
Requirements
- 3+ years experience in UX/UI (ecommerce preferred)
- Proven experience improving conversion performance through UX changes
- Strong Figma proficiency (components, auto-layout, prototyping)
- Familiarity with Shopify ecommerce UX and constraints
- Strong understanding of CRO and experimentation frameworks
- Experience with GA4, Hotjar/Clarity, and A/B testing tools
- Ability to work cross-functionally and operate with high ownership
Strong Bonus Skills
- Shopify Liquid coding / HTML/CSS/JS
- Telecom/eSIM or subscription ecommerce experience
- UX writing/microcopy for trust + clarity
- Experience building design systems for ecommerce platforms
Portfolio Requirement
Portfolio must show:
- ecommerce UX work
- funnel or checkout improvements
- CRO testing or performance-driven redesigns
- before/after examples with measurable outcomes (where possible)
Salary Range - $70-75k
Journal
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