Lead Instructor, Digital Marketing

Work in a purpose driven career with MaKami College, a public post-secondary college that has been helping students for over 20 years, with locations in Edmonton and Calgary, Alberta.

MaKami College offers students in-person, online, and blended programs in Massage Therapy, Health Care Aide, Business Administrative Assistant, Medical Office Assistant, and more. Rapidly growing, we are working to expand our campuses and are continuously working to add programs to our course catalogue. We work with our team to grow and develop in areas they are passionate about, focusing on our MaKami Pillars - Leadership, Professionalism, Helpfulness, and Inspiration. MaKami team members are provided with many opportunities for professional career growth in a fulfilling and dynamic work environment.

The primary responsibility of a Digital Marketing & Social Media Management Lead Instructor is to provide quality academic instruction to students to prepare them for careers in Digital Marketing. In addition, it is the responsibility of every Instructor to ensure that each student in their class has an enjoyable, productive, challenging, and meaningful experience that prepares them for future roles in Digital Marketing.

Major Accountabilities/Responsibilities (Including but not limited to the following):

• Provide appropriate, intellectually stimulating instruction in each class by taking into consideration the unique abilities of each student.
• Prepare for lessons according to college standards and guidelines from the Program Head.
• Use a variety of instructional techniques to present curriculum to students (lectures, demonstrations, hands-on-training, in-class activities and assignments)
• Provide personalized instruction and assistance to students when required.
• Consult with students regarding specific academic or vocational concerns.
• Prepare, administer and mark student assignments, assessments and exams.
• Ensure that classroom lessons run smoothly using effective classroom management techniques that keep students organized, orderly, focused, attentive, on task and academically productive during class.
• Evaluate student performance throughout the course and engage with students who need additional assistance.
• Interact with students regarding their progress in the course and provide them with assistance, resources and support both in-person and virtually.
• Assist, coordinate and collaborate with the Learning Assistant’s (LAs) regarding their schedule, tutoring of course content and assignments.
• Collaborate with the Student Advisory Services Team, Strategic Academic Learning Team and the Learning Assistants to monitor student performance, absenteeism and support needs.
• Support the DMSMM practicum team to provide support for student placements, student practicum assessments and other practicum needs.
• Assist the Program Head in tasks relating to course development or program updates with the instructional design team.
• Other duties as assigned or deemed necessary by the Program Head to support the DMSMM program.
• Maintain accurate assessment grading and records, give timely constructive feedback, manage student performance and track attendance.
• Stay on top of the latest trends and technology in the Digital Marketing Industry

Education

• Diploma or degree in Business, Marketing, Digital Marketing, Communications, Design, or a related field required.

Experience

• Minimum five (5) years of professional experience in digital marketing, social media management, content creation, or a related professional role is required.
• 2+ years of experience teaching, tutoring, training, mentoring, or facilitating learning for adult learners is an asset, preferably in a post-secondary environment.
• Demonstrated experience in key digital marketing areas such as graphic design, website design, search engine optimization, online advertising, social media marketing, analytics, and campaign development is required.
• Demonstrated experience using digital marketing and design software such as Adobe Photoshop, Adobe Illustrator, Adobe Premiere, WordPress, Canva, and related tools is required.
• Knowledge of specialized digital marketing topics such as pay-per-click advertising, analytics, Artificial Intelligence tools, content planning, and audience engagement is required.
• Experience with online learning platforms such as Moodle is an asset.
• Current industry certifications in digital marketing, analytics, paid advertising, social media platforms, or related areas are an asset.

Perks & Benefits:

• Health Spending & Lifestyle Accounts
• Educational Allowance for Professional Development
• Emergency Allowance for Unexpected Needs
• Free Massages at Our Student Clinic
• Discounts on College Programs & Courses
• Staff Discount in College Store
• On-Site Gym Access
• Free Parking

Qualified candidates should reply to this ad with their cover letter and resume. This position will remain open until a suitable candidate is found. We thank all applicants for their interest, but only those who meet our criteria will be contacted to continue in our process.