Posted 15 days ago
Lifecycle Marketing Manager
@ Felix
Toronto, Ontario
Overview
Felix, a digital healthcare company offering online treatment and prescription delivery in Canada, is hiring a Lifecycle Marketing Manager. The role owns lifecycle and transactional patient communications across email, push, SMS and in-app channels via Iterable, with experimentation to optimize journeys. The position is full time, remote first within Canada, with benefits including medical, dental and vision coverage and stock options.
Pay:
$120,000–$135,000 a year
Responsibilities:
- Own lifecycle and transactional journeys across email, push, SMS and in-app
- Develop personalised customer experiences based on user behaviour
- Draft clear, persuasive copy for all customer communications
- Define and run experiments to optimise journeys
- Collaborate with product, design, engineering and analytics
Requirements summary:
- Multi-year lifecycle marketing track record, ideally consumer products
- Experience with marketing automation platforms such as Iterable or Braze
- Understanding of acquisition, activation, engagement and retention
- Effective communicator and copywriter
- Proven cross-functional teamwork
- Strong analytical skills
Tools & skills
Benefits mentioned
Source and dates
Employer career site / ATS feed · ashby
- Employer posting date
- 2026-10-22
- First seen by our source
- 2026-10-22
- Source record updated
- 2026-10-27
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Marketing |
| Hours per week | 40 (estimated) |
| Travel | air: none · ground: none |
| Work setting | Home |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Perks mentioned | Generous paid time off, Generous parental leave, Stock or equity |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Felix
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
Feel good about you.
Full company description
Whether it’s sex, hair, skin, or just plain life, Felix is about giving people easier access to the lifestyle healthcare they need. But “easier access” doesn’t just mean more convenient. By introducing a new model of care, we’re on a mission to change behaviours, attitudes, and conventions around personal health.
- LinkedIn followers
- 15,144
- People associated on LinkedIn
- 289
- Reported office locations
- 488 Wellington Street W, Toronto, ON M5V 1E9, CA
- Other recorded names
- Felix
- Profile identifies a recruitment agency
- No
Whether it’s sex, hair, skin, or just plain life, Felix is about giving people easier access to the lifestyle healthcare they need. But “easier access” doesn’t just mean more convenient. By introducing a new model of care, we’re on a mission to change behaviours, attitudes, and conventions around personal health.
| Field | Value |
|---|---|
| Industry | Hospitals and Health Care |
| Company size | 51-200 employees |
| Headquarters | Toronto, ON |
| Organization type | Privately Held |
| Year founded | 2019 |
| Open jobs on Jobsy | 38 |
| View page |
About Felix
Founded in 2019, Felix is a digital healthcare company that puts the patient in control of their own health and wellbeing. We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians.
Felix is Canada's first end-to-end healthcare experience, providing online treatment, prescription delivery and ongoing care. We deliver care across a growing range of daily health categories such as weight loss, birth control, menopause, erectile dysfunction, acne and more.
About the Role
Felix Health is looking for a Lifecycle Marketing Manager who has experience leading and scaling full lifecycle programs. In this strategic role, you will develop and execute activation, engagement, retention and win-back initiatives, as well as own all transactional patient comms.
You will
Own the strategy and implementation of lifecycle marketing and transactional journeys across multiple channels including email, push notifications, SMS, and in-app messages via Iterable.
Develop a dynamic and personalised customer lifecycle experience, tailored to each user’s behaviours.
Draft clear, succinct and persuasive copy for all customer communications.
Regularly define and execute experiments to optimise our journeys.
Collaborate closely with product, design, engineering and analytics peers to align on key objectives, develop cohesive strategy, and execute in concert
You have
Multi-year track-record owning lifecycle, ideally for a consumer product with a large customer base.
Experience with marketing automation platforms (e.g.,. Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.) and related tools/languages (ex. HTML/CSS).
An understanding of consumer acquisition, activation, engagement and retention strategies.
A thoughtful, critical thinker who follows and systematic and rigorous approach to problem solving.
An effective communicator and copy writer.
Proven success working with cross-functional teams.
Able to digest ambiguous data sets and environments, communicate critical insights, and ask the right questions due to your robust analytical skillset
Benefits
Full medical, dental and vision benefits
Maternity / paternity policy
4 weeks vacation (3 weeks anytime + 1 week during the holidays)
Competitive compensation
Stock option grant
Remote first, work from anywhere in Canada
Incredible culture powered by an highly collaborative and high performing team
Large impact at an early stage technology company
Professional development opportunities, working closely with founders and senior leadership team
Open vacancy: This posting is for an existing vacancy at the company.
Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded. During our recruitment process, we provide accommodations at any stage. Candidates can tell the hiring manager about their accommodation needs directly or email [email protected].
Recruitment Fraud Alert
Please note: We have been made aware of fraudulent recruiting activities where individuals pose as Felix representatives.
Communication: We will only ever contact you from an official @felixforyou.ca email address.
Interviews: All interviews are conducted via Google Meet; we never interview via text-only platforms (like Telegram or WhatsApp).
Payments: We will never ask for credit card information, bank details, or payments for "equipment" or "onboarding" during the application process.
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