Posted 3 months ago
Manager, Sales Enablement
@ Toromont Cat
Concord, Ontario
Overview
Toromont Cat is hiring a Manager, Sales Enablement in its Marketing & Communications department, reporting to the Vice President, Marketing. The role improves sales effectiveness through training, tools, content, sales processes and performance insights, and leads adoption of digital and AI-enabled solutions. The posting states a base salary of $91,820 to $114,775, full time and permanent, with possible performance-based or discretionary bonuses.
Responsibilities:
- Développer la stratégie de facilitation des ventes
- Diriger les programmes d'intégration et de formation
- Gérer le contenu, les playbooks et les outils de vente
- Standardiser et optimiser les processus de vente
- Mesurer l'efficacité des programmes de facilitation
Requirements summary:
- Baccalauréat en affaires, marketing, communications ou domaine connexe
- 6 à 8 ans d'expérience en facilitation des ventes, opérations ou direction des ventes
- 4 à 6 ans d'expérience en leadership d'équipe
- Expérience dans la mise en œuvre de formations et d'initiatives d'amélioration commerciale
Tools & skills
Source and dates
Employer career site / ATS feed · ultipro
- Employer posting date
- 2026-08-17
- First seen by our source
- 2026-10-08
- Source record updated
- 2026-10-16
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Manager |
| Department | Business operations |
| Experience | 6+ years |
| Management experience | 4+ years |
| Manages people | Yes |
| Hours per week | 40 (estimated) |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Education | Bachelor’s degree (required) |
| Fields of study | Business, Marketing, Communications, Digital Strategy |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Toromont Cat
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
Bâtissons l'avenir ensemble! - Let's Build Tomorrow Together!
Full company description
Toromont Cat est le concessionnaire Caterpillar autorisé au Manitoba, en Ontario, au Québec, au Nouveau-Brunswick, en Nouvelle-Écosse, à l’Île-du-Prince-Édouard, à Terre-Neuve et Labrador et au Nunavut. Nous nous spécialisons dans l’approvisionnement et l’entretien d’équipement neuf et usagé appuyés par un service après-vente exceptionnel. Créée en 1993, Toromont Cat est une division de Toromont Industries (TSX : TIH), une société à croissance diversifiée cotée en bourse qui a été incorporée en 1963. Notre priorité est d’offrir à nos clients des solutions qui contribuent au succès de leur entreprise. Avec plus de 300 modèles de machines et d’accessoires spécialisés dans la gamme de produits Cat, une multitude d’équipements connexes et de partenaires technologiques, un service varié et des options de location, nous pouvons répondre à vos besoins, quelque soit la tâche à accomplir. Toromont Cat is your Cat Dealer in Manitoba, Ontario, Quebec, New Brunswick, Nova Scotia, P.E.I., Newfoundland and Labrador, and Nunavut. We are dedicated to supplying and servicing new and used equipment, delivering a superior customer experience and exceptional product support to the markets we serve. Established in 1993, Toromont Cat is a division of Toromont Industries (TSX: TIH), a publically traded, diversified growth company incorporated in 1963. We are focused on offering our customers solutions aimed at making their business more successful. With over 300 machine models and specialized attachments in our Cat equipment product line, a host of allied equipment and technology partners, and varied service and rental options, regardless of your needs or the job at hand, we strive to be your first choice. For more information please visit www.toromontcat.com
- LinkedIn followers
- 58,239
- People associated on LinkedIn
- 4,032
- Reported office locations
- 3131 Hwy 7 West, Concord, Ontario L4K 1B7, CA
- 5001 Trans-Canada Hwy, Pointe-Claire, Qc H9R 1B8, CA
- 175 Akerley Blvd, Dartmouth, Nova Scotia B3B 3Z6, CA
- 140 Inksbrook Dr, Winnipeg, Manitoba R2R 2W3, CA
- 165 Urquhart Crescent, Fredericton, New Brunswick E3B 8K4, CA
- 82 Kenmount Rd, St John’s, Newfoundland and Labrador A1B 3R1, CA
- 27-71 Nuvua St, Rankin Inlet, Nunavut X0C, CA
- 130 Sherwood Rd, Charlottetown, Prince Edward Island C1E 0E4, CA
- Business categories
- Construction
- Machinery Manufacturing
- Building Material
- Mining
- Other recorded names
- Toromont Cat
- Specialties
- Construction
- Mining
- Power Systems
- Paving
- Truck
- Agriculture
- Lift
- Crushing & Screening
- Machine Control
- Governmental
- exploitation minière
- Production d'énergie
- asphaltage
- chariot élévateur
- concassage
- grands travaux
- technologie d'assistance
- and camion
- Profile identifies a recruitment agency
- No
- Reported total investment
- 0
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Toromont Cat est le concessionnaire Caterpillar autorisé au Manitoba, en Ontario, au Québec, au Nouveau-Brunswick, en Nouvelle-Écosse, à l’Île-du-Prince-Édouard, à Terre-Neuve et Labrador et au Nunavut. Nous nous spécialisons dans l’approvisionnement et l’entretien d’équipement neuf et usagé appuyés par un service après-vente exceptionnel. Créée en 1993, Toromont Cat est une division de Toromont Industries (TSX…
| Field | Value |
|---|---|
| Industry | Machinery Manufacturing |
| Company size | 1,001-5,000 employees |
| Headquarters | Concord, Ontario |
| Organization type | Public Company |
| Year founded | 1993 |
| Specialties | ConstructionMiningPower SystemsPavingTruckAgricultureLiftCrushing & ScreeningMachine ControlGovernmental |
| Open jobs on Jobsy | 260 |
| View page |
Reports To: Vice President, Marketing
Business Unit: Toromont CAT
Department: Marketing & Communications
Pay type: Full Time, Permanent
Compensation: $91,820.00 - $114,775.00
The listed base salary is just one component of our total rewards package, and performance-based or discretionary bonuses may be available.
Job Purpose
The Manager, Sales Enablement is responsible for improving the effectiveness, productivity, and performance of Toromont CAT's sales organization through training, tools, content, processes, and performance insights. Working closely with Sales, Marketing, Technology, and Operations teams, this role ensures sales professionals are equipped to drive profitable growth and deliver exceptional customer experiences. This position also leads the adoption of digital and AI-enabled solutions that improve sales efficiency, customer engagement, and business performance.
Key Responsibilities
Sales Enablement Strategy (20%)
- Develop and execute the sales enablement strategy aligned with business objectives.
- Identify sales capability gaps and implement improvement initiatives.
- Drive adoption of best practices across the organization.
Training & Development (20%)
- Lead onboarding and ongoing development programs for sales teams.
- Support sales leaders with coaching tools, resources, and enablement programs.
- Promote continuous learning and capability development.
Content & Tools Management (20%)
- Oversee sales content, playbooks, presentations, and enablement resources.
- Ensure sales teams have access to effective and current tools and materials.
- Support adoption of CRM, learning, and AI-enabled technologies.
Sales Process & Technology Enablement (20%)
- Standardize and optimize sales processes and methodologies.
- Partner with technology teams to improve systems, automation, and user adoption.
- Enhance pipeline management, forecasting, and sales productivity.
Analytics & Performance Improvement (10%)
- Measure the effectiveness of enablement programs using key performance metrics.
- Provide insights and recommendations to improve sales results and customer outcomes.
Cross-Functional Collaboration (10%)
- Collaborate with Sales, Marketing, Operations, and Technology teams.
- Lead change management initiatives that support business growth and operational excellence.
Qualifications
Education
- Bachelor's degree in Business, Marketing, Communications, Digital Strategy, or a related field.
- Relevant certifications in sales enablement, AI, digital transformation, or leadership are considered assets.
Experience
- 6-8 years of experience in sales enablement, sales operations, sales leadership, or a related discipline.
- 4-6 years of people leadership experience.
- Experience implementing training, technology adoption, or commercial improvement initiatives
Key Competencies
- Strategic Thinking
- Customer Focus
- Results Orientation
- Communication & Influence
- Leadership & Coaching
- Data-Driven Decision Making
- Change Management
- Digital & AI Enablement
- Cross-Functional Collaboration
Success Measures
- Increased sales productivity and effectiveness
- Improved adoption of sales processes and tools
- Reduced onboarding and ramp-up time
- Improved forecasting and pipeline quality
- Increased win rates and customer engagement
- Successful implementation of digital and AI-enabled solutions
About Toromont Cat
With over 4,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our Construction, Mining, and Power Generation customers succeed. At Toromont Cat, work is built around people's strengths, our products, technology and an outstanding customer experience and through our strong partnership with Caterpillar ™, Toromont Cat takes care of our employees who take care of our customers! When you join our team, you become a member of the Toromont family. Your success is our success!
Artificial Intelligence (AI)
Please note that our hiring processes involve the use of artificial intelligence (AI) tools to assist with screening, assessing, or selecting candidates; all final decisions are reviewed by our Talent Acquisition team to ensure fairness and compliance with applicable laws.
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