Posted 12 days ago
Marketing Associate
@ HomeEquity Bank
Toronto, Ontario
Overview
HomeEquity Bank is hiring a Marketing Associate, full-time, to work with the B2B Marketing team on marketing programs, campaigns and initiatives. The role covers campaign execution, content creation, reporting and budget support, in a hybrid arrangement with three office days per week.
Responsibilities:
- Develop and implement marketing campaigns with the Marketing Manager
- Write and edit content for website, email and social media
- Analyze campaign performance and report on results
- Support budget notes, forecasting and invoice processing
- Coordinate events, webinars and content calendars
Requirements summary:
- 2-4 years of related marketing experience, financial services preferred
- University degree or college diploma in marketing or related field
- Experience in content development, copywriting and project management
- Salesforce and Google Analytics experience an asset
- Strong attention to detail and communication skills
Tools & skills
Benefits mentioned
Source and dates
Employer career site / ATS feed · workday
- Employer posting date
- 2026-10-25
- First seen by our source
- 2026-10-22
- Source record updated
- 2026-11-05
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Entry level |
| Department | Marketing |
| Experience | 2+ years |
| Hours per week | 40 (estimated) |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Background checks | criminal record |
| Education | Bachelor’s degree (preferred), College diploma (required) |
| Fields of study | Marketing |
| Perks mentioned | Retirement plan, Employee discount, Wellness |
Summary and details written by AI from the posting; the employer’s posting is the authority.
HomeEquity Bank
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
Unlock the wealth you've worked so hard to build. Discover the CHIP Reverse Mortgage - for Canadian homeowners 55+.
Full company description
HomeEquity Bank (HEB) is Canada’s original and leading national provider of reverse mortgages, with over 40 years of service. HEB is the only federally regulated bank specialized for Canadians 55 and better. With its flagship product, the CHIP Reverse Mortgage, HomeEquity Bank empowers Canadians 55+ to use what they’ve built to live well, help their family, or plan their legacy by providing a secure way to access equity from their most strategic investment – their home.
- LinkedIn followers
- 29,224
- People associated on LinkedIn
- 502
- Reported office locations
- 200 Bay St. South Tower, 3500, Toronto, Ontario, Canada M5J 2T6, CA
- Business categories
- Banking
- Financial Services
- Other recorded names
- HomeEquity Bank
- Specialties
- Reverse Mortgage Solutions
- Profile identifies a recruitment agency
- No
- Reported total investment
- 120,000
Currency and observation date were not supplied; this is not a current valuation or a funding round.
HomeEquity Bank (HEB) is Canada’s original and leading national provider of reverse mortgages, with over 40 years of service. HEB is the only federally regulated bank specialized for Canadians 55 and better. With its flagship product, the CHIP Reverse Mortgage, HomeEquity Bank empowers Canadians 55+ to use what they’ve built to live well, help their family, or plan their legacy by providing a secure way to access…
| Field | Value |
|---|---|
| Industry | Financial Services |
| Company size | 201-500 employees |
| Headquarters | Toronto, Ontario, Canada |
| Organization type | Public Company |
| Year founded | 1986 |
| Specialties | Reverse Mortgage Solutions |
| Open jobs on Jobsy | 10 |
| View page |
WHO WE ARE
HomeEquity Bank is a Schedule 1 Canadian chartered bank and the leading national provider of reverse mortgages, with a growing portfolio. As the only bank solely dedicated to serving homeowners 55 and up, we’re passionate about helping Canadian homeowners live retirement on their terms. We live that commitment every day, with a range of reverse mortgage solutions that include our flagship CHIP Reverse Mortgage™ product.
OUR VALUES, OUR PASSION
At HomeEquity Bank, our values drive and inspire our actions with our customers, our partners and each other.
- Customer-Focused. Passionate Advocates
- Courage to Act. Do the Right Thing
- One Team. One Vision
- Think Long-Term. Ever-Evolving
- Be Exceptional. Inspire Greatness
POSITION SUMMARY
The Marketing Associate role will work closely with the B2B Marketing team and contribute to the development of Marketing programs, campaigns and initiatives, and execute the deliverables that will achieve them.
MAJOR ELEMENTS OF THE ROLE
Marketing Strategy & Program Management
- Works with the Marketing Manager to conceptualize, develop, and implement marketing campaigns through existing channels and by identifying new ones
- Work closely with the internal team members and external partners for day-by-day activities (content creation, campaign setup and optimization, a/b test, monitoring).
- Assesses and analyzes campaigns and coordinates efforts across online and offline channels to optimize investments
- Writes, proofreads and edits content for various marketing activities including our website, email campaigns, and social media presence
- Collaborates and partners with Marketing and Sales team members to ensure the partner experience is optimized in campaign execution and fulfillment
- Helps manage existing partnerships and assists in the development of new strategies to support growth, including the execution of events, webinars, and other educational programs that help build awareness
- Development of workback schedules, leadership updates, and maintenance of content calendar
Reporting, Analysis & Budget Support
- Ensures frequent monitoring, tracking and reporting of all marketing campaigns through analysis of large data sets. Leverage analysis to identify opportunities to optimize or course-correct programs
- Tracks key business metrics and contributes to reporting on marketing initiatives and results
- Works with the Manager to update budget notes and forecasting
- Assists with the processing of invoices and vendor follow-up as required
SKILLS AND EXPERIENCE REQUIRED
Qualifications
- 2-4 years of previous related experience in marketing, in the financial services sector (preferred)
- University Degree or College Diploma in marketing or related field
- Experience in content development, copywriting, basic design and project management
- Experience with Salesforce.com an asset
- Experience with basic data analytics and reporting through Google Analytics
- Proficient with Word, PowerPoint, Excel, Foxit, Canva
Attributes:
- Critical thinking skills and results-driven performer
- Meticulous attention to detail and organizational skills
- Demonstrated oral and written communication and presentation skills
- Resourceful, self-driven character including innate curiosity, desire to learn, achievement orientation, and strong desire to continuously improve the status quo
- Ability to collaborate with multiple stakeholders internally and externally, up to senior management level
- Excellent time management skills, and effectively manages and prioritizes workload under tight deadlines
- Passionate about serving and empowering the 55 and better population and focused on ensuring a customer-centric approach
WORKING CONDITIONS UNIQUE TO JOB
- Hybrid working environment, with three days per week required in the office
WHY WORK AT HOMEEQUITY BANK?
Great Environment
HomeEquity Bank offers a hybrid working environment supported with a culture of flexibility – an approach that is unique to each person, and that enables both business and individual needs to be met in a mutually beneficial way.
We pride ourselves in recognizing and celebrating performance, community service, teamwork, and diversity among our employees.
A Dynamic Culture – With People at the Centre
We believe our people make all the difference; our tireless commitment to inclusivity, professional development, and employee experience has been recognized through awards including the Greater Toronto’s Top Employers 2024,Waterstone Canada's Most Admired Corporate Cultures 2022-2023, the Globe and Mail's Report on Business: Canada's Top Growing Companies 2022 (third year since 2019), Canadian's Mortgage Professional (CMP) Top Mortgage Employer 2023 for the third year in a row and Achievers Top 50 Most Engaged Workplaces 2023.
Growth and Opportunities
We provide challenging and rewarding careers in a wide variety of fields. We continuously develop and train our employees through professional growth opportunities and on-the-job training. We also encourage our employees to develop professionally and personally though a series of career developing programs including our Educational Assistance Program, designed to reimburse costs related to professional learning and development.
Celebrating Great Work and People
We believe in an environment that celebrates success, knowledge, leadership, and work that is inspired by our core values. For these reasons, we have created several programs that make it easy for our employees to say ‘great job’ to their colleagues and leaders.
From our Appreciate! Program to the High Five Award Program and President’s Award Program, we recognize professional achievement with a variety of rewards including points towards gift cards, merchandise, and travel experiences, as well as group RRSP/DPSP contributions and more.
Our Community Leadership Program recognizes employees who make a positive impact in their communities through volunteer work with a grant for their charity of choice. Additionally, we provide employees with one paid day off each year to volunteer at their favourite local charity.
The Perks (for eligible employees)
HomeEquity Bank offers a competitive total rewards package that includes:
Extended health and dental benefits
Employee & Family Assistance Program
Employer-Matched Group Retirement Savings Plan
Employee Share Investment Plan
Well-being initiatives including: a wellness account; virtual self-care programs and extended mental health benefits
Employee corporate discount for GoodLife Fitness
HomeEquity Bank is committed to an inclusive, equitable and accessible workplace. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Please note that our successful candidate is required to complete a background check.
Stay in the Know
Find out what we’re up to online, and learn more about what makes HomeEquity Bank a great place to work:
LinkedIn
Youtube
Facebook
Twitter
Instagram
Chip.ca
Join Us! If you’re ready to build the future of reverse mortgages, we want to hear from you.
Journal
Only you can see this. Kept on this device, and in your account when you sign in.