Marketing Business Systems Analyst

About Fantuan:

Fantuan was founded in Vancouver, Canada in 2014. With a mission of “life made easier,” the company is a one-stop platform providing food delivery (Fantuan Delivery), reviews (Fantuan Reviews), an errand service (Fantuan Rush), e-commerce and marketing services. Fantuan is one of the top Asian life-services platforms in North America, currently operating across Vancouver, Toronto, Edmonton, Calgary, Montreal, Los Angeles, New York and other metropolitan areas in Canada and the US.

Title：Marketing Business Systems Analyst

Job Responsibilities

1. Business Requirements Analysis & System Optimization

• Collaborate with the Marketing team to gather, analyze, and document business requirements, translating them into actionable system solutions.
• Identify opportunities to improve operational efficiency across marketing campaigns, customer relationship management (CRM), user acquisition, and data analytics.
• Work closely with Product, Engineering, and business stakeholders to develop and implement system enhancements.

2. Marketing Systems Management & Support

• Analyze existing CRM, marketing automation, and campaign management systems; identify functional gaps; and work with technical teams to define and implement system improvements.
• Participate in system testing, User Acceptance Testing (UAT), and post-launch evaluations to ensure solutions meet business requirements.
• Troubleshoot system-related issues and provide ongoing support to improve marketing operations and user experience.

3. Data Analysis & Business Insights

• Analyze key marketing performance metrics, including customer acquisition, conversion rates, retention, campaign effectiveness, and return on investment (ROI).
• Develop and maintain dashboards, reports, and data visualization tools to support data-driven decision-making.
• Identify business trends, operational inefficiencies, and growth opportunities through data analysis.
• Recommend changes to system functionality, reporting requirements, and automated workflows based on identified business needs and system performance.

4. Cross-Functional Collaboration & Project Management

• Collaborate with Marketing, Operations, Product, Engineering, and Data teams to drive marketing technology initiatives and system improvement projects.
• Prepare and maintain business requirements documents (BRDs), functional specifications, workflow diagrams, and project documentation.
• Coordinate project timelines, track deliverables, and ensure successful implementation of system enhancements.

5. Process Improvement & Automation

• Evaluate existing marketing workflows and identify opportunities for process standardization and automation.
• Improve data accuracy, system integration, and operational efficiency across marketing platforms.
• Monitor the effectiveness of implemented solutions and recommend continuous improvements.

Qualifications

• A bachelor’s degree or higher in Business Analytics, Information Systems, Marketing, Computer Science, Data Analytics, or a related field.
• At least 1 year of experience in Business Analysis, Business Systems Analysis, Marketing Operations, or a related role.
• Strong analytical and problem-solving skills, with the ability to translate business needs into clear technical and functional requirements.
• Proficiency in Excel and familiarity with SQL, Power BI, Tableau, or other data analysis and visualization tools.
• Understanding of CRM systems, marketing automation platforms, and marketing analytics tools.
• Strong communication, organizational, and project coordination skills, with the ability to collaborate effectively across technical and non-technical teams.
• Ability to manage multiple priorities, work independently, and deliver results in a fast-paced environment.
• Strong written and verbal communication skills in English.

Preferred Qualifications

• Experience in e-commerce, food delivery, technology platforms, or local services industries.
• Familiarity with customer acquisition, lifecycle marketing, promotional campaigns, coupon systems, and user retention strategies.
• Experience with Salesforce, HubSpot, Braze, Google Analytics, or similar marketing technology platforms.
• Basic understanding of APIs, system integrations, databases, and data workflows.
• Experience with Agile methodologies, system implementation projects, or User Acceptance Testing (UAT).

关于饭团：

饭团是一家北美互联网生活服务公司，主要业务包括饭团外卖、饭团点评、饭团跑腿，结合中式优质服务与北美先进大数据技术，以互联网思维推动生活服务行业变革。 目前，饭团已覆盖温哥华、多伦多、卡尔加里、蒙特利尔，洛杉矶，纽约等加拿大及美国主要城市，为海外华人乃至所有海外消费者提供更加便捷、高效、智能的生活服务。

岗位名称：市场业务系统分析师

岗位职责

1. 业务需求分析与系统优化

• 与市场营销团队紧密合作，收集、分析并整理业务需求，将业务需求转化为可执行的系统解决方案。
• 识别营销活动、客户关系管理（CRM）、用户获取及数据分析等业务环节中的效率提升机会。
• 与产品、技术及业务团队协作，推动系统功能优化及改进方案的实施。

2. 营销系统管理与支持

• 分析现有 CRM、营销自动化及活动管理系统，识别系统功能缺口，并与技术团队合作，定义和实施系统改进方案。
• 参与系统测试、用户验收测试（UAT）及上线后的效果评估，确保系统解决方案满足业务需求。
• 协助排查和解决系统相关问题，持续提升营销运营效率及系统使用体验。

3. 数据分析与业务洞察

• 分析关键营销绩效指标，包括用户获取、转化率、留存率、营销活动效果及投资回报率（ROI）。
• 开发并维护数据看板（Dashboard）、业务报表及数据可视化工具，为数据驱动的业务决策提供支持。
• 通过数据分析识别业务趋势、运营效率问题及潜在增长机会。
• 基于识别出的业务需求及系统运行表现，针对系统功能、报表需求及自动化工作流程提出改进建议。

4. 跨部门协作与项目管理

• 与市场营销、运营、产品、技术及数据团队紧密合作，推动营销技术相关项目及系统优化项目落地。
• 编写并维护业务需求文档（BRD）、功能需求说明、业务流程图及相关项目文档。
• 协调项目时间安排，跟踪交付进度，确保系统优化及改进项目顺利实施。

5. 流程优化与自动化

• 评估现有营销业务流程，识别流程标准化及自动化改进机会。
• 提升营销系统之间的数据准确性、系统集成能力及整体运营效率。
• 持续监控已实施解决方案的实际效果，并提出进一步优化建议。

任职要求

• 本科及以上学历，商业分析、信息系统、市场营销、计算机科学、数据分析或相关专业。
• 至少一年业务分析（Business Analysis）、业务系统分析（Business Systems Analysis）、营销运营（Marketing Operations）或相关岗位工作经验。
• 具备较强的数据分析、逻辑思维及问题解决能力，能够将业务需求转化为清晰的技术及功能需求。
• 熟练使用 Excel，了解 SQL、Power BI、Tableau 或其他数据分析及可。