Marketing Specialist

Join the TROIKA Team –

Building Sustainable Communities for Over 25 Years!

At TROIKA we’re not just about building structures – we’re about creating Sustainable Communities that future generations can call home. For over two decades, we’ve been one of Western Canada’s most forward thinking, future focused land and real estate development companies, driving every aspect of community creation from land acquisition and construction to sales, marketing, and property management where families and communities can thrive.

At TROIKA, you’ll find more than a job – you’ll find a place to grow and succeed. We celebrate your passion for excellence, support your growth, and create a culture where teamwork drives success. From master planned communities to residential multi- and single-family developments to commercial buildings, renovations/tenant improvements, to providing full-service property management, every aspect of our business is an opportunity to make an impact and leave your mark.

What we offer to help you thrive:

• Competitive salary

• Comprehensive health and dental benefits

• RRSP matching

• Paid training and professional development

• Additional paid time off

• Performance bonus program

At TROIKA, we’re building more than just Sustainable Communities – we’re building careers, innovation, and opportunities. If you’re passionate about real estate development and construction, excited to grow with a team committed to collaboration, quality, innovation and ready to help us build a legacy of excellence, we’d love to hear from you.

Your future starts here. Let’s build something extraordinary together.

We are currently seeking a Marketing Specialist to join our Marketing team!

Troika is looking for a creative, proactive and results-driven Marketing Specialist to join our marketing team.

Reporting to the Brand Manager, this role will focus on developing and executing marketing strategies and campaigns across Troika's real estate portfolio, with a strong emphasis on launching new rental communities, supporting their ongoing marketing needs, and driving sales and leasing initiatives.

The ideal candidate is a well-rounded marketer who combines strategic thinking with hands-on execution, takes initiative and thrives in a collaborative environment. They'll work closely with internal teams and external partners to deliver effective marketing initiatives that support business objectives and strengthen the Troika brand.

Key Responsibilities:

• Develop and execute marketing plans that support project goals, sales and leasing efforts, and overall business objectives.
• Lead marketing initiatives for new rental community launches and manage ongoing marketing efforts for existing developments.
• Plan and coordinate marketing campaigns across digital, print, signage, social media and other relevant channels.
• Manage the development of marketing materials, including brochures, advertising, signage, website content and sales and leasing collateral.
• Collaborate with internal teams and external partners to understand project objectives, target audiences and market positioning.
• Manage marketing budgets, timelines and vendors to ensure effective execution of initiatives.
• Monitor campaign performance, lead generation and leasing results, using insights to recommend improvements.
• Work closely with the broader marketing team to ensure initiatives align with Troika's brand standards and overall marketing strategy.
• Contribute creative ideas and support broader marketing initiatives across the organization.

Key Competencies:

• Strong organizational and project management skills, with the ability to manage multiple priorities.
• Excellent written and verbal communication skills.
• Creative and strategic thinker with strong problem-solving abilities.
• Proactive, resourceful and comfortable taking ownership of initiatives.
• Collaborative team player who builds strong relationships across departments.
• Understanding of traditional and digital marketing channels and how they work together.
• Results-oriented mindset with the ability to interpret marketing performance and make recommendations.
• Adaptable, detail-oriented and open to learning new approaches.

Qualifications:

• Post-secondary education in marketing, communications, business or a related field, or equivalent experience.
• 3–5 years of marketing experience, ideally with responsibility for managing campaigns, projects or budgets.
• Experience in real estate development, property management or a related industry is an asset, but not required.