Posted 2 days ago
Pay-Per-Click (PPC) Specialist
@ MediaEdge Communications
Toronto, Ontario
Overview
MediaEdge Communications is hiring a full-time Pay-Per-Click Specialist in Toronto, ON, on a hybrid or remote basis. The role manages Google Ads campaigns across clients, tracks conversions, analyzes performance and delivers monthly reports. Candidates need 1–2 years of hands-on Google Ads experience.
Responsibilities:
- Set up and manage Google Ads Search and Performance Max campaigns
- Monitor campaign performance, budget pacing and conversion tracking
- Troubleshoot conversion tracking with GTM and GA4
- Prepare monthly performance reports with recommendations
- Implement optimizations to improve campaign efficiency
Requirements summary:
- 1–2 years hands-on Google Ads experience required
- Knowledge of keyword research, match types and bidding strategies
- Familiarity with GA4 and Google Tag Manager
- Strong analytical and attention to detail
- Google Ads certifications an asset
Tools & skills
Source and dates
Source type not verified · apify-linkedin
- Employer posting date
- 2026-11-08
- First seen by our source
- 2026-11-10
- Source record updated
- 2026-11-10
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Entry level |
| Department | Marketing |
| Experience | 1+ years |
| Hours per week | 40 (estimated) |
| Work setting | Office, Home |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
Summary and details written by AI from the posting; the employer’s posting is the authority.
MediaEdge Communications
| Field | Value |
|---|---|
| Open jobs on Jobsy | 1 |
Department: Digital Media
Location: Toronto, ON (Hybrid / Remote)
Experience: 1–2 years of hands-on experience managing Google Ads campaigns is required.
Key Responsibilities
Campaign Setup & Operations
- Set up, manage, and maintain Google Ads campaigns, including Search, Performance Max.
- Conduct keyword research and implement relevant keywords using appropriate match types.
- Manage campaign launches, budgets, targeting, and ongoing account maintenance.
Performance Monitoring & Conversion Tracking
- Monitor campaign performance and budget pacing across key metrics, including impressions, clicks, CTR, CPC, conversions, and cost per conversion.
- Set up, monitor, and troubleshoot conversion tracking using Google Ads , Google Tag Manager and Google Analytics 4 (GA4).
- Identify performance trends, delivery issues, and opportunities for improvement.
Reporting & Optimizations
- Prepare monthly performance reports with key insights and actionable recommendations
- Implement optimizations to improve campaign performance and budget efficiency.
- Support campaign strategy development in alignment with client objectives.
Qualifications
- 1–2 years of hands-on experience setting up, managing, and optimizing Google Ads campaigns is required.
- Understanding of keyword research, match types, negative keywords, and bidding strategies.
- Familiarity with Google Analytics 4 (GA4) and Google Tag Manager.
- Strong analytical skills with the ability to interpret campaign data and identify optimization opportunities.
- Excellent attention to detail, organizational skills, and ability to manage multiple campaigns simultaneously.
- Strong written and verbal communication skills.
- Google Ads certifications are considered an asset.
What You'll Gain
- Hands-on experience managing Google Ads campaigns across a diverse portfolio of clients and industries.
- Exposure to campaign performance analysis, conversion tracking, and data-driven optimization..
- Mentorship and professional development within a collaborative digital media team.
Journal
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