Product Enablement, Adoption & Communications Lead

About Prime Quadrant

Prime Quadrant serves over 240+ affluent families, with approximately CAD 26 billion in Assets under Consultation*. Our mission is to empower families for the future and assist them across the full range of their financial, social, and human capital needs.

Our culture is the Prime Quadrant PATH – we are Purposeful, Authentic, Tenacious, and Humble. We love the work we are privileged to do, the wonderful group of families we are fortunate to serve, and the exceptional team we have assembled. We have been on a growth trajectory for several years. Prime Quadrant is proud to be designated one of the Best Workplaces™ in Canada.

To learn more about Prime Quadrant, please visit: https://www.primequadrant.com

The Opportunity

We are seeking a Product Enablement, Adoption & Communications Lead to ensure the technology we build is understood, trusted, and successfully adopted across Prime Quadrant.

This is not simply a training role.

You will own the communication and adoption lifecycle surrounding our technology releases: helping users understand what is coming, when it is coming, why it matters, how it changes their work, and how to use it successfully.

You will act as the internal product communications and enablement function for Technology, partnering closely with our IT Ambassadors, Project Delivery, Engineering, UI/UX, and business leaders.

The goal is not to put everyone into classrooms. The goal is to select the most effective approach for each audience and change, including proactive communications, demonstrations, short-form video, embedded guidance, AI-assisted help, office hours, written documentation, and instructor-led learning when appropriate.

Success means that when we release something important, our users already know it is coming, understand its value, know what is expected of them, and have the support they need to adopt it confidently.

Primary Responsibilities

Product & Release Communications

• Own the technology release communications calendar across the organization.
• Maintain awareness of upcoming releases, expected delivery dates, dependencies, affected audiences, and adoption requirements.
• Partner closely with Project Delivery and Product to ensure communications reflect the current source of truth for release timing and readiness.
• Develop clear communications for upcoming, newly released, and changed functionality.
• Build awareness and appropriate anticipation for significant new products and features before launch.
• Explain what is changing, why it matters, who it affects, and what users need to do.
• Produce release announcements, product updates, FAQs, launch materials, and recurring technology communications.
• Ensure delivery changes or delays are communicated clearly and consistently when required.
• Establish predictable communication rhythms so employees know where to look for current products and release information.

Learning & Enablement

• Design the enablement strategy for every significant technology release.
• Determine the appropriate learning approach based on audience, complexity, risk, and expected behaviour change.
• Create role-specific learning experiences rather than relying on generic software training.
• Deliver demonstrations, workshops, office hours, small-group sessions, classroom instruction, and one-on-one support when appropriate.
• Develop short-form videos, walkthroughs, quick-reference materials, job aids, FAQs, and contextual guidance.
• Build structured onboarding and ongoing technology learning programs for employees.
• Develop competency checks or assessments where appropriate to confirm understanding and capability.
• Maintain current and accessible product and learning documentation.

AI-Assisted Learning & Support

• Use AI to make product knowledge and assistance available at the moment users need it.
• Help develop searchable and conversational product-support experiences using internal AI tools.
• Use AI to accelerate the creation and maintenance of learning materials, release documentation, FAQs, and role-specific guidance.
• Identify opportunities for embedded assistance and contextual support directly within applications.
• Work toward reducing unnecessary formal training by making help more accessible, contextual, and personalized.

Adoption & Change Management

• Own adoption planning for major product and workflow changes.
• Define adoption measures before launch and monitor results after release.
• Track usage, engagement, recurring questions, confidence, and areas of resistance or confusion.
• Identify teams or user groups that require additional support.
• Work with IT Ambassadors to reinforce adoption within their assigned personas.
• Create feedback loops between users and the IT team so recurring confusion or training needs can be identified as potential product or UX problems.
• Challenge product design and UI/UX when excessive training requirements indicate that the underlying experience should be simplified.

IT Ambassador Partnership

• Work closely with IT Ambassadors to understand the language, workflows, concerns, and needs of their assigned teams.
• Provide ambassadors with reusable materials and structured programs they can reinforce within their business areas.
• Coordinate persona-specific communications and enablement.
• Collect and consolidate adoption feedback from ambassadors following releases.
• Help ensure users experience one coordinated product journey from discovery through release and adoption.

Release Readiness

• Participate in regular release-readiness meetings.
• Maintain visibility into what is committed, what is likely to ship, and what has changed.
• Ensure communications and enablement plans are ready before significant releases reach production.
• Confirm that impacted users are prepared for changes to workflows, responsibilities, or processes.
• Coordinate closely with QA, Design, and Product Engineers when release readiness affects user communication.

Key Attributes

• Exceptional communicator who can make complicated technology feel understandable and relevant.
• Strong adult educator and facilitator, but flexible enough to know when formal training is unnecessary.
• Understands that adoption is an outcome, not an attendance metric.
• Comfortable promoting technology internally and creating genuine excitement around useful new capabilities.
• Highly organized and disciplined around dates, releases, dependencies, and communication plans.
• Strong instinct for audience, tone, timing, and message.
• Able to translate technical concepts into clear business language.
• Comfortable working directly with senior executives, consultants, operational teams, and technical staff.
• Curious about how users work.
• Confident challenging a process or product when the underlying issue cannot be solved through training.
• High ownership and follow-through.
• Comfortable operating in a fast-moving environment where priorities and delivery dates may change.

Qualifications

• 5+ years of experience in product enablement, product communications, adult education, change management, customer education, product marketing, or a related discipline.
• Demonstrated experience supporting technology or software adoption.
• Strong experience designing and delivering communications surrounding product or technology releases.
• Experience designing role-based learning and enablement programs.
• Strong facilitation, presentation, and written communication skills.
• Experience creating demonstrations, videos, training materials, knowledge-base content, and digital learning assets.
• Experience measuring adoption, engagement, or behavioural change.
• Comfortable working all members of the IT team.
• Familiarity with modern enterprise software, SaaS platforms, and digital workflows.
• Experience using AI tools for communication, content development, learning, or employee support is strongly preferred.
• Experience in financial services, wealth management, professional services, or another high-trust environment is an asset.

What Success Looks Like

• Employees know what is coming before major releases arrive.
• Release dates and product communications are consistent and credible.
• Significant changes have communication and adoption plans before launch.
• Users know where to go for help.
• Training is targeted and useful rather than excessive.
• Product adoption increases measurably after release.
• Recurring user confusion is surfaced quickly and fed back into Product and UX.
• IT Ambassadors have the information and materials they need to support their teams.
• Technology launches feel coordinated rather than surprising.
• The organization develops greater confidence and trust in the technology function.

Compensation & Benefits

• Base salary range $105K–$130K
• Performance-based bonus structure.
• Career advancement opportunities based on demonstrated performance.
• Comprehensive health benefits.
• Retirement plan.
• Up to $1,000 per annum reimbursement for relevant continuing education expenses.
• Wellness allowance up to $600 per annum.
• 3 weeks’ vacation per annum.
• Paid sick and personal days.
• Volunteering day.