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Posted 8 months ago

Product Manager Systems AV/IT

@ SF Marketing Inc

Dorval, Quebec

Full-time3+ years experience
Apply now
SIGNALS

Overview

SF Marketing Inc is hiring a Product Manager, Systems AV/IT, to join its Supplier Management Team. The role develops growth strategies for supplier brands in the system AV/IT category and manages product selection, pricing, channel and marketing through the product lifecycle. The posting states a company-wide 4-day work week, a hybrid model and flex-time.

Responsibilities:

  • Manage a portfolio of brands
  • Establish and maintain supplier relationships
  • Collaborate with Marketing on campaigns and promotions
  • Equip Sales with tools, training and materials
  • Act as brand ambassador and market expert

Requirements summary:

  • University degree, with core marketing experience an asset
  • 3 to 5 years of relevant work experience
  • Experience in the system AV market
  • Understanding of AV/IT, signal flow and DSP
  • Proficiency in Excel, PowerPoint, Salesforce and JD Edwards

Tools & skills

Benefits mentioned

Health insuranceRetirement plan
Source and dates

Employer career site / ATS feed · adp

Employer posting date
2026-02-24
First seen by our source
2026-10-12
Source record updated
2026-11-06

These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.

Job details

SeniorityMid level
DepartmentBusiness development
Experience3+ years
Hours per week40 (estimated)
Work settingOffice
PositionMostly sitting
Physical demandsphysical low · computer high
LanguagesEnglish
EducationBachelor’s degree (preferred)
Perks mentionedFour-day work week, Retirement plan, Employee discount, Home office allowance

Summary and details written by AI from the posting; the employer’s posting is the authority.

SF Marketing Inc

Saved company profile

Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.

Full company description

SFM fournit des solutions clés en main personnalisées aux marques internationales dans les domaines de l’audiovisuel, du spectacle et de la production médiatique. En plus de nos services de distribution et de commerce de gros traditionnels, nous offrons une gamme de services à valeur ajoutée conçus pour aider nos fournisseurs et clients à atteindre leur plein potentiel commercial. *** SFM provides customized go-to-market solutions to global brands within the audiovisual, live entertainment, and media production industries. In addition to traditional wholesale distribution services, we offer an array of enhanced services designed to help our suppliers and customers achieve their full market potential.

LinkedIn followers
4,857
People associated on LinkedIn
208
Reported office locations
  • 325 Bouchard Boulevard, Dorval, Quebec H9S 1A9, CA
Other recorded names
  • SF Marketing Inc
  • SFM
Specialties
  • Products & Services for Pro Audio
  • DJ
  • and MI Retailers
  • Products & Services for AVC Systems Integrators & Contractors
  • and Products & Services for Production
  • Rental & Staging Companies
Profile identifies a recruitment agency
No

SFM fournit des solutions clés en main personnalisées aux marques internationales dans les domaines de l’audiovisuel, du spectacle et de la production médiatique. En plus de nos services de distribution et de commerce de gros traditionnels, nous offrons une gamme de services à valeur ajoutée conçus pour aider nos fournisseurs et clients à atteindre leur plein potentiel commercial. *** SFM provides customized…

FieldValue
IndustryTechnology, Information and Media
Company size51-200 employees
HeadquartersDorval, Quebec
Organization typePrivately Held
SpecialtiesProducts & Services for Pro AudioDJand MI RetailersProducts & Services for AVC Systems Integrators & Contractorsand Products & Services for ProductionRental & Staging Companies
Open jobs on Jobsy3
LinkedInView page
Job description

SFM provides an equitable, inclusive, and growth-focused environment for our staff. We're committed to providing a positive workplace where every individual's uniqueness is embraced, respected, and valued.

SFM has joined the Midwich group, a global, AIM-listed organisation with ambitious growth plans. Being part of Midwich gives our team exposure to world-leading brands and exciting career opportunities across Sales, Marketing, Finance, and more.

Why Choose Us ?

At SFM, you’ll be part of a stimulating industry that sits at the intersection of art, communication, and technology. You’ll work with a team of passionate people who bring energy and creativity to everything they do. Being part of Midwich’s international network also means exposure to a larger scale of operations, global best practices, and opportunities to grow your skills while contributing to a company undergoing exciting modernization and diversification.

If you’re eager to be heard, empowered, and challenged, and want to grow your skillset while rolling up your sleeves and having fun, SFM is the place for you. Join us as we continue our journey of innovation and growth within a global organisation.

What You’ll Have at SFM:

  • Progressive, flexible work arrangements with benefits such as:
    • A company-wide 4-day work week—a first in our industry
    • Hybrid work model
    • Flex-time arrangements
    • 30-day per year allowance to work from anywhere, globally
  • Car charging stations on premises.
  • RRSP employer match program.
  • Discounted employee pricing on products from the brands we distribute.
  • Extended health benefits.
  • A place at an organization that has perennially achieved status among Canada’s Best Managed Companies.

Job Statement

We’re hiring for a Product Manager System AV/IT to join our Supplier Management Team.

As a Product Manager you will have the unique opportunity to develop growth strategies to support your suppliers’ brand portfolio. Effectively ensure the brand’s short-term and long-term financial objectives are met. Your entrepreneurial spirit will help identify white spaces in the System AV/IT category and work alongside the marketing as well as the sales team to implement programs to capitalize on those opportunities. You’ll be accountable for the supplier relationship, being the voice of your market to all stakeholders and managing the product selection, pricing, channel, and marketing strategies through its lifecycle. This is an individual contributor role with plenty of opportunities for your continued learning and development.

Responsibilities

  • Manage a portfolio of brands
  • Establish and maintain a relationship with the supplier
  • Serve as an advocate for the needs and expectations of our suppliers within the organization and as an advocate of the needs of the organization to our suppliers
  • Collaborate with the Marketing Department to develop marketing strategies, campaigns, promotions, dealer, and end-user communications
  • Responsible for providing the Sales Department with the necessary expertise and tools to sell: printed & electronic promotional material, product training, campaigns, and events
  • Serve as the brand ambassador and market expert in product applications, competitive landscape, and industry trends
  • Conduct the strategic, tactical, and coordination activities necessary to the brand’s success (as defined below)

Qualifications

  • University Degree, with some core marketing experience an asset
  • Experience in the System AV market
  • An understanding of some of the following areas AV/IT, signal flow & gain structure, conferencing microphone & voting systems, sound reinforcement, DSP, Paging systems, Voice & Video over IP standards, soft conferencing applications, control systems, and other industry standards would are required
  • 3 – 5 years of relevant work experience
  • Proficiency in MS Word, Excel, PowerPoint, Salesforce, JD Edwards & BI an asset
  • Strong presentation skills
  • Strong market research and analytical skills
  • Ability to take the initiative, think critically, be innovative, and solve problems
  • Team player
  • Excellent time management and organizational skills

What We Do

SFM is an award-winning* and industry-leading distributor and go-to-market service provider for the pro audio, musical instrument, live entertainment, and media production industries. This means we help ensure that inspiring brands like Shure, QSC, Pioneer DJ, and Casio are well represented in the Canadian market. Our company began over 40 years ago with a passion for the music industry and commitment to our staff and customers, and this continues today. We owe our success to an innovative and flexible approach, as well as the strong connections we build with the people we serve. SFM provides an equitable, inclusive, and growth-focused environment for our staff, and we are looking for highly motivated individuals to join our team!

If you have these qualities and would like to join our team, we’d love to hear from you! If this position isn’t for you, and you know of someone who would be interested, we invite you to forward this position to them.

*SFM has been awarded Canada’s Best Managed Companies, an internationally recognized and leading business management award by Deloitte for five consecutive years running.

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